Bright Road Home Care

Bonnie, thank you for presenting your views on how Bright Road could potentially benefit from implementing a Home Health Care System, by focusing on the opportunity to be a leader in this type of care, while providing incredible services to its patient population in the convenience of their home, and at the same time relieving such burden to family members. The strengths of your recommendations rely on your argument that this is a phenomenal opportunity for economic growth, due to the expected increase in the number of individuals needing this service by 35% within the next couple of years; as well as the opportunity to serve other age groups due to the advances in technology now available. You clearly state the potential risk involved

The one good thing going for Bright Road, is that since it would be utilizing their own health care provider to implement these services, it would be easier to rotate providers through this program and in-hospital positions, spreading any burden that might arise for providers involved in the Home Health Care service. In addition, since they are part of the hospital’s staff, these providers would be well trained, knowledgeable and well compensated, which would take away some of the factors for high turnover rates (Row et al. 2016). At the same time, having different providers cycle through the program would provide Bright Road with a plethora of feedback, on how to improve quality of care and provide better

(2016), “increasing community-level home health performance by 10 points for all of the six measures is associated with a decrease of 0.60% point, in community-level hospital 30-day risk-standardized readmission rates”. Just as Chief Medical Officer suggested, more emphasis on training needs to be prioritized, to properly educate patients during discharge. The one concern I have in your argument on Medicare readmission, is your statement that the potential revenue generated by launching the Home Health Care program, would not offset the penalties for readmission. The main goal of implementing the Home Health Care Services is preventing the readmission to begin with, and to avoid the penalties altogether, so the revenue from this service would be a total profit, that could be reinvested into the program by providing better services, or incentivizing providers to outperform their peers and get