As I know, followers have been able to validate and determine their assumptions about lifestyle decisions from rap and music videos including expressions on apparel. Followers who were focused on fashion have differentiated the designations “B-boy” and “Fly-boy” as the rap music and dance. Breakdancing was derived by B-boys who were dressed in sportswear such as padded nylon or leather jackets, Puma sneakers, T-shirts and Adidas Track pants. They have specialized in explosive body- popping movements and gravity defying acrobatics to the overlaid, interrupted and repeated break beat recordings. The sub-trend of break-dancing became the forerunners to rap-influenced fashion. There are direct correlations to the fashion associated with Afrocentric/cultural …show more content…
Hip-hop was one of the first music genres that was surfaced of the common people which was accepted, preferred and promoted the artist looked like the fan. At the era of 1970s where the hip-pop was emerging, the fashion industry was reaching upwards and began to embrace American workwear and outdoor gear. Sports Brands such as The Nike, Adidas, Puma, Reebok, Fila, Avia etc suddenly found themselves needed by a high market which they were never even acknowledged before. Earliest entry into hip-pop culture by upper class brands such as Polo Ralph Lauren, Nautica and Tommy Hilfiger matched with an interest in luxury labels like Gucci and Louis Vuitton. Multiple themes filtered through the expectations of designers and wearers a-like is the characteristic of hip-pop fashion. Tommy Hilfiger who is a American mainstream designer has successfully understood the hip-pop capture and produced very specific fashion items. It has been noticeable that purely street fashion has been rejected by more high end users. In contrary rappers have been mixing luxury labels with more affordable brands. On the other hand, high-end fashion brands actively responded to the interest of rappers by participating to increase their profits. Many brands have recognized that rappers are beyond performers. At the end, rap artists became very powerful marketing tool for sportswear that …show more content…
During the early 2000s, the typical hip-hop look comprised of baseball caps decorated with emblems from the black groups and football teams and famous fashion designers. Knitted beanie hats and scarves were worn singularly or collectively. Goose down coats or other foul-weather attire teamed with hooded sweatshirts. During late 1990s, the omnipresent large white T-shirt, hockey shirts and basketball vests became fasteners of the expression. camouflage cargo pants or loose-fitted denim jeans worn in a low-slung manner, combat or hiking styled boots or sports shoes, backpacks were accompanied with tattoos and shaved, with dreadlocked hairstyles. Originally hip-hop women's wear comprised of insignificant looks that imitated modern women's wear and were along with items such as Gloria Vanderbilt jeans, Louis Vuitton and Fendi handbags, name chains, bamboo earrings, bra tops, midriff tops, tight jeans, short skirts, high boots, straight hair weaves and braids, and false fingernails, tattoos and oversized gold jewelry. Furthermore, some women wore clothing that comprised of items alike to those worn by men during the 1990s. Female rappers such as Foxy Brown and Lil' Kim displayed challenging apparel and unusual sexual gesturing that would eventually became hip-hop women's
As hip hop culture became prevalent in pop culture, so did black culture. Hip hop stems from black struggle. Their vernacular, songs, and spiritual ways were different from what whites were used to. Their different lifestyle of “living on the edge” was intriguing yet inaccessible for the whites living among them. Thus, this initiated America’s fascination with the culture. It became about what people assume and perceive about black people rather than what they actually are. In essence, an essential to cool is being on the outside, looking in. In the media and celebrities today,
Relating this to Hip-Hop rappers recently have found alternative ways to make money by partnering with a company using their name to ultimately boost sales. According to Black Entrepreneur Profile “In 2007, Mr. Combs partnered with Diageo for a groundbreaking strategic alliance to oversee and manage all branding and marketing initiatives for Ciroc Vodka. Under the terms of the deal, Mr. Combs and Sean Combs Enterprises will take the lead on all brand management decisions for Ciroc, while sharing in the future profits of the growth of the brand. This exclusive US multi-year collaboration, which calls for a 50/50 profit split, is a first for the spirits industry and could be worth more than $100 million for Mr. Combs.” Ciroc did become a highly desirable alcoholic beverage, where you see it everywhere from commercials, to getting un-paid promotion from rappers saying that they are in the club ordering a bottle of Diddy (Ciroc). The capitalism ways that a rapper can innovate, and exploit a product are very effective due to the popularity of the rapper they can really make an impact on the society. For example, Andre Young (Dr. Dre) partnered with Monster to create Beats by Dre in the long run making him a billionaire. having the world famous Hip-Hop legend on the name of a decent pair of headphones had all the ingredients to have every teenager begging their parents to buy the overpriced headphones creating a huge trend that now has been bout out by apple which is capitalist mogul who plays with societies wallets like a happy meal toy. Having this new way that Hip-Hop can influence style in todays culture gives them a whole new type of influence besides the bars they write in their
...olka, Petr Bc., and Jeffrey Alan Vanderziel. “Black or White: Commercial Rap Music and Authenticity.” Masaryk University Faculty of Arts, Department of
Hip Hop a grass movement started in 1974 in the South Bronx in New York City. Created to end gang violence, a voice for the underrepresented minority. Rap music is critical to understanding the hip hop generation’s gender crisis, a crisis between sexes that allows African American males to blatantly disrespect African American women for the sake of the culture. The consistent referencing of African American women as ‘bitches’ and ‘hos’ and the hyper sexualization of their bodies is harmful to the African American community. These images instill that it is alright to represent black women in this nature, and harmful to the young girls who are intaking all these negative images. Harmful to both the perspective of young men and women Hip-Hop is like a pillar in the African American culture. It represents how each generation views themselves in this society and how they internalized these narratives. In this essay I will summarize the main arguments in Chapter 7 of Gender talk , discuss the creation and deconstruction on views
Since the beginning of hip hop culture, its music, its style of art, and style of dance has had a major effect on the world and it has increased. ...
Hip hop originated in the ghetto areas of New York during the 1970’s and is a mixture of DJ, MC, B boy and Beat boxing. In his studies of defining hip hop, Jeffries concluded that these mixtures of art forms do not define hip hop but rather that Hip hop itself is a culture of these elements. “Hip-hop is like a culture, it’s a voice for black people to be heard. Our own style, our own music” (Jeffries. 2011; 28). Jefferies identifies hip hop as a social movement, which stems from the concept of ‘collective identity’ (Jefferries.2011; 27). This can be defined as “an individual’s cognitive, moral and emotional connection with a broader community” (Polletta and Jasper. 2001; 84). Which relate to Smitherman’s views that hip hop is a celebration of black culture uniting these individual to form a collective community. (Smitherman. 1997; 20) .These Theorists generally accept that hip hop is culture and it’s the production of its creators and the individuals who consu...
The cultural theory helps expand the knowledge of “hip hop” as an idea and influence on society. Mark Anthony Neal discusses the development of the understanding of hip hop by dissecting the layers and complexities of the culture, “Hip-hop music and culture emerged as a narrative and stylistic distillation of African-American youth sensibilities in the late 1970s,” within What the Music Said (Woldu 18). Urban history is a large, yet vital characteristic throughout the study of hip hop and its progression; Russell Potter shows how critical the representation of black musical expression and the “history of vernacular speech” is for the hip hop community in his book, Spectacular Vernaculars (Woldu 19). As decades pass and the hip hop scene expands, the history of this culture becomes influenced by more historical movements and creations. However, that is not the only historical significance that runs deep within the hip hop culture. The history and influence of the black feminist movement within the hip hop scene became a demanding characteristic in the development of the hip hop culture. As the gender divide became an evident aspect through the hip hop generation, women, especially female rappers,
Hip hop has permeated popular culture in an unprecedented fashion. Because of its crossover appeal, it is a great unifier of diverse populations. Although created by black youth on the streets, hip hop's influence has become well received by a number of different races in this country. A large number of the rap and hip hop audience is non-black. It has gone from the fringes, to the suburbs, and into the corporate boardrooms. Because it has become the fastest growing music genre in the U.S., companies and corporate giants have used its appeal to capitalize on it. Although critics of rap music and hip hop seem to be fixated on the messages of sex, violence, and harsh language, this genre offers a new paradigm of what can be (Lewis, 1998.) The potential of this art form to mend ethnic relations is substantial. Hip hop has challenged the system in ways that have unified individuals across a rich ethnic spectrum. This art form was once considered a fad has kept going strong for more than three decades. Generations consisting of Blacks, Whites, Latinos, and Asians have grown up immersed in hip-hop. Hip hop represents a realignment of America?s cultural aesthetics. Rap songs deliver a message, again and again, to keep it real. It has influenced young people of all races to search for excitement, artistic fulfillment, and a sense of identity by exploring the black underclass (Foreman, 2002). Though it is music, many people do not realize that it is much more than that. Hip hop is a form of art and culture, style, and language, and extension of commerce, and for many, a natural means of living. The purpose of this paper is to examine hip hop and its effect on American culture. Different aspects of hip hop will also be examined to shed some light that helps readers to what hip hop actually is. In order to see hip hop as a cultural influence we need to take a look at its history.
Originating in the urban Bronx area of New York hip-hop culture emerged in the 1970’s as a way for minorities to form identifies and social status. Contemporarily, hip-hop has evolved to contain numerous activities such as, “spoken word poetry, theater, clothing styles, language, and some forms of activism,” (Petchauer). Also, in his Journal of Black Studies, author Tobey S. Jenkins states that the core framework of hip-hop culture consists of five elements, and those elements are, “the B-boy/B-girl (dance or break dance), the emcee (voice), the DJ (music), graffiti (art), and knowledge (the consciousness),”(Jenkins,2011). Jenkins also states that it is common for society to replace these elements when a person is to affiliate themselves with a product of hip-hop by five core stereotypes of the Black male hip-hop artist: “the nihilistic, self-centered, caked-out mogul with a god complex; the uneducated, lazy, absentee father; the imprisoned and angry criminal;
So for eight months I’ve been learning the skills of hip hop and breakdancing by going to at a hip hop club at every week where I learned the basic skills of breaking like how to top-rock and six-step. B-boying is a form of hip hop dancing which is popularly known as breaking. It consists of top or up rock, footwork, spinning moves (power moves), and freeze. B-boying came from Bronx, NY. The term "B-boy" or "B-boying" was created by Kool Herc who was a DJ spinning at block parties in Bronx back in the days. B-Boys means break boys and they were called so because they dance to the break part of music. Later, by repeating this break part done by DJ, "breakbeats" was born. Although people tend to pick up only power moves, real b-boys should master the all elements of b-boying. There are controversy between people who emphasize on style and power moves. One puts his emphasis on power moves and their combination and the other shows their style and individuality by footwork and freeze. Rock Steady Crew has been the one who emphasizes styles to show dancer's individual flavor. Even though power moves have a great impact and very energetic, it is hard to put individual flavor...
Since its emergence in the South Bronx in the 1970’s, hip hop has spread to both urban and suburban communities throughout the world. Once an underground genre of music, it is seen in commercials, movies, television shows, etc. It has transformed from music and expanded into a full culture. It has even made its way into fashion and art. Men have always been on the front line of Hip Hop. However, the lyrics and images have changed tremendously. Lyrics and images that once spoke upon the injustices and empowerment for the African American people is now filled with money, cars, jewelry, and of course women.
This paper seeks to examine the different dimensions of hip hop, and what the hip hop culture means to different people. After reading Fernando Orejuela’s Rap and Hip Hop Culture, one would get a better understanding of the different dimensions of the hip hop culture. For instance, there is a cultural dimension that has played a tremendous role in the hip hop culture. Many of the modern styles of dancing and music have come from traditions that were passed down. According to Orejuela, this is in part because of slavery (5).
Similarly to other industries, females are unequally represented within Hip Hop culture across the board. From the start, emcees were traditionally males, proving the struggle for a woman to pursue a career in Hip Hop difficult. In modern society, it seems the culture is obsessed more with how a woman is portrayed rather than if she is a talented artist. For advertising and recognition, it is almost imperative that a female artist wears tight, skimpy clothes and “give the audience a show” with provocative dancing and lyrics. For women, beauty is basically expected by society. Keyes might refer to most of today’s female artists as “fly girls” (2016). Salt N Pepa and TLC are prime examples of prominent female figures within Hip Hop culture that dressed in a way to attract attention. For these women, the outfits merely grab the attention of the audience so they can then focus on the message behind their lyrics. While women are already underrepresented in the field, they also have to work harder for the same success that male counterparts
The premier of Yo! MTV Raps influenced a monumental shift in rap culture as music videos became a major factor in hip hop. The airing of hip hop videos allowed artists to gain visibility and expand the genre to a new market of white MTV viewers. As music videos became vital to the success of an artist, “there was an increased focus on how a singer looks rather than how he or she sounds” (Flores). Soon hip hop artists were crafting images and videos to appeal to MTV and marketable white suburban
Following fashion styles in order to be trendy and to look different and stylish in front of others by wearing different types of clothes and accessories. Fashion can be viewed in people’s style of outlook personality with clothing and hairstyle, style of living and behaving, along with the area of personal interest. Today’s youths are totally influenced by new fashion trends. Fashion brings an interesting twist in our boring life which makes us with feeling of confidence and up to date according to this changing environment. Youth generation is totally affected by this glamorous world of fashion. Their dressing style, hair style, accessories, language and personality all shows that how much they are influenced by fashion.