Brain Candy Is Pop Culture Dumbing Us Up Analysis

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In “Brain Candy: Is Pop Culture Dumbing Us Down or Smarting Us Up?” (2005), Malcolm Gladwell argues that pop culture is implementing our intelligence in a positive way, through: televisions/video games, books and homework. Firstly, Gladwell starts by stating how Steven Johnson, a former editor of an online magazine called Feed, directs out how television and video games have changed over the course of twenty to thirty years. He writes how earlier, television shows had obvious plot lines, while presently the viewers are required to implement what they have seen in other shows and maintain track of the story line. Gladwell writes that Johnson states how previously, video games were simple trainings in the art of harmonization and pattern identification.

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