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The importance of clean water
Competition in the bottled water industry
Bottled water competitive industry economics
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Introduction
People can survive without food but cannot survive without drink within a short period of time. We lose water through sweat, urine, faeces and even just breathing. Keeps our body temperature normal through the water, which is in every cell, tissue and organ. Therefore, the water is very important for life.
"Depending on your age, 60 per cent to 80 per cent of your body is water. Your brain is about 10 per cent more water than your body," Dr. Sue Jamieso
Most people concern the food safety and drink quality, and they drink tones of water in every year. However, do they know what is quality of every single drop of water goes into their body everyday? Besides the tap water is a part of life of people, the bottle water as well.
According to online survey “Hong Kong people's habit of drinking water” from ESDlife: each person in Hong Kong bought a bottle of water 78 times per year on average.
Hong Kong is a free and open market, there's a lot of competition between bottle water companies. Convenience store merely has been over 10 different brands of bottled water, supermarket even more. Adults and students face on various pressures and problems everyday, they have no time to handle housework even just bowing water, they would like to buy a bottle of water in a convenience store or supermarket to save their time when they are
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Design elements such as colors, font, text, and graphics have an important role in package appearance. Pictures on the package in form of attractive situations (mountains, beaches, luxury houses and cars) can assist in triggering lifestyle aspirations (Rundh 2009, p. 999). Basic role of packaging in marketing, packaging design attract people’s eyes to look on the product and stand out from the competitors on the store shelves. Packaging also lists out all information of product such as ingredients, nutritional, price, weight and manufacturer’s
As the bottled water becomes more popular, people prefer to drink bottle water over tap water. According to them, it has a better quality and taste. Unfortunately, people are being fooled by the water industries. The “purified” water, as its label, comes from municipal reserves. This research will discuss:
No matter what, where, or who you are, water is a necessary component to keeping any organism alive. Although water is essential for life, in many places, clean drinking water is hard to find. There are many consequences to drinking contaminated water. Every year, three to five million people are attacked by water-borne diseases and over 100,000 of them die. One fatal disease that can kill within hours is cholera.
This is because only a small part of the population, particularly in developing countries, have access to water of acceptable quality. It is estimated that in some countries only 20% of the rural population has water of satisfactory quality. Based on these statistics, it is clear the urgent need for awareness about caring for water use. Almost without realizing it, we are seriously jeopardizing this essential resource, not for us but for our children's children and their generations, aware that in other parts o...
The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example, the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of bottle water, the majority of sales volume has burden on single- serving PET containers than 5 or 1-2.5 gallon high density polyethylene containers which use for home or office. The single PET container has been satisfied by the customers because they are convenience and portable. So it could be purchased from a convenience store.
Williams (2006) define water as a clear, tasteless, odourless fluid. Water is a vital nutrient for good health posner (1998). Most of our body weight (60-70%) is made up of water. Wretlid (1999) explain that water is important in human body because, it help to control our body temperature, carries nutrients and water product from our cell, and it needed for our cells to function help us to lose weight, for the heath skin, fight infections, get rid of toxins, health heart, prevent join pains and arthritis, boost energy, prevent constipation and reduce chances of cancer. World Health Organisation recommended that, adults drink 8 glasses of fluid daily or more in hot weather or during physical activity. This fluid doesn’t have to be water alone.it can also obtain from juice, milk, soap as fruit and vegetables Garrow
Nestlé was accused of wasting 30% of water they pump; it’s shocking to know that for one liter of water to reach the shelf takes 80 plus liters of oil and 3 liter of water which is incredibly inefficient. In fact Nestlé intended to increase the amount of production of bottled water calling it the next hot commodity, which is not a good feeling when it comes to sustainability. As a corporation, they have the mentality that if they don’t bottle this water, some other company will. I would like to point out that Starbucks stopped bottling water in California during the time of drought. The issue is many other industries would be using the water for their operations but they actually need it and not creating a problem instead of solving one. Most of the water bottling companies make claims that they are only meeting consumer demand, but rationally thinking who would demand a less sustainable, less tasty and way more expensive than tap water. In 1970s the bottling water industry started, at that time people took it as a joke, but the marketing strategies were designed to scare people about the tap water and pictures of pristine springs and mountains were shown on the labels. Nestlé in one of its ads claimed- bottled water to
Water is very important for your body. 50% of your body weight is water (“Safe Drinking Water: Tap Water, Bottled Water, & Water Filters.”).
The cost involved in water bottles is inconceivable to many. Bottled water costs 240 to 100,000 times more than tap water, which can be brought to your house for just pennies per day; based on city water usage, 4,787 bottled waters could be filled with tap water for $2.10, if each bottled water costs one dollar, you would pay 2,279 times more than if a single bottle is refilled. If tap water cost as much as bottled water, a monthly water bill would be around nine thousand dollars. By virtue of this, society is unaware of the fact that by replacing water bottles with tap water, many countries with economical dilemmas could be less strained.
According to the “Competition in the Bottled Water Industry in 2006 Case,” bottled water industry became the one of the world’s most attractive beverage categories, as more and more people began to focus on health and fitness. Consumers start realizing the need of proper hydration, and they began purchasing bottled water instead of drinking tap water, because they were worried about safety of tap water, which tasted like chemicals. Actually, tap water contained chemicals, such as chlorine and fluoride, which are harmful for human body; however, this problem was solved when the bottled water was brought to the market. Due to bottled water’s convenience, purity, and portability, and safety, bottled water industry began to rise rapidly. During
Hydration with water and other water-based liquids is critical for survival and functioning of the body’s organs. Water is 60% of the total human body composition. Water is involved in the function of temperature regulation, elimination of waste and secretion, digestion, and is 80% of blood composition. Deborah Boardly, assistant professor of health promotion and human performance at the University of Ohio in Toledo says, "I truly believe that dehydration (insufficient body fluids) may be the number one nutrition problem for athletes—and, possibly, people in general." Boardly goes on to say, "Today we have all these concerns about everything we should and shouldn’t eat—and yet here is this absolutely fundamental substance and it is grossly overlooked."(http://www.tdo.com/features/health/stories/0803/)
Water is the most important substance in our evolution and our daily lives. Without water,
You'll find it at home, work, and school. It's in coolers and vending machines and on store shelves. You may have it with you right now. Bottled water is everywhere. The Environmental Protection Agency (EPA) reports, "Bottled water is the fastest growing drink choice in the United States." In some ways, this is good news. More people recognize the health benefits of drinking water. They are choosing water over sugary drinks like soda and juice. Unfortunately, bottled water has a dark side. It comes not only with a high environmental cost but also with a hefty price tag. Stop and think: Is the growing trend of drinking bottled water really worth it?
The consumption of contaminated water can be dangerous for health reasons and several people have passed away from these water-borne diseases. Some of these diseases include Cholera, Typhoid, Dysentery, Giardiasis, and Malaria. These unfortunate diseases are currently the cause of numerous deaths, especially in small children. The availability of clean water can prevent many problems in low-income communities. The available resources for clean water are very rare, so these water sources need to pass through a process of water sanitation in order to just be sustainable to drink, “The world’s surface is made up of approximately 80% water, which is an indestructible substance.
Water comes from a variety of sources. All beverages, juices and fluids we consume are sources of water for our body. Even solid food contains water. Vegetables such as cucumber, lettuce and celery may have up to 90% water. Protein rich food such as meat and fish could contain two-thirds to one half of their weight of water. Even carbohydrates like grains, although do not appear to be watery could contain water as much as one third of their weight. Fats such as butter or margarine contain very little water. Some water may come from within our body because of energy metabolism but the amount is insignificant.
Less than 1% of the water supply on earth can be used as drinking water. By the time a person feels thirsty, his or her body has lost over 1 percent of its total water content. About 25,700 litres (6,800 gallons) of water is required to grow a day's food for a family of four. A child dies every 8 seconds from water-related diseases.