Sharing complex data in an engaging way is a tall order for many marketers and content creators. Rather than relying on text-based descriptions alone, incorporate visual effects into your content. Not only will you hold your readers’ attention longer, you’ll also tell better stories. Discover how to simplify high-level data and increase its impact with infographics and data visualizations.
Boost Credibility With Charts
Image via Flickr by KamiPhuc
As mobile devices continue to grow in popularity, and information bombards online users just about every moment of the day, it’s increasingly important to design content that stands out. If your data is bogged down by wordy descriptions and lengthy blocks of text, your audience might never make it to the meat of your content. Even if they do, the content might not stick.
Keep in mind that text
…show more content…
Converting data into visualizations isn’t always easy, and infographics that misinterpret or misrepresent data will compromise your content. For best results, consider outsourcing your visualization to an experienced infographic designer.
Involve Your Audience With Interactives
If your data has a really compelling story to tell, there’s no reason to limit yourself with static infographics. Instead, take your visualizations to the next level with interactives. These visualizations are adept at pulling in your audience and revealing more customized stories based on user input.
In the increasingly visual online landscape, interactives help content stand out even more. Not only does interactivity draw more attention, it also has more staying power. Your audience will only remember a fraction of most of the information they consume online. When they have a hand in making the data appear or in creating the visualization, their ability to commit the data to memory increases.
Increase Engagement With
puts their mind to a task at hand they can accomplish it most of the
van Wijk, J.J., "Views on Visualization," Visualization and Computer Graphics, IEEE Transactions on , vol.12, no.4, pp.421,432, July-Aug. 2006. Retrieved from http://ieeexplore.ieee.org.uproxy.library.dc.uoit.ca/stamp/stamp.jsp?tp=&arnumber=1634309&isnumber=34266
They learn how to successfully balance many responsibilities simultaneously. They also learn how to find the information they need quickly and easily. This is a convenient skill that comes in handy in other areas of their lives.
As the consumption of iPhones grows, so does the impact it inflicts. To begin to understand how this device has impacted our society, one must analyze the aesthetics. According to Goggin (2009), two principles that separate the iPhone from mobile phones are “design and customization” (p. 232). The design of an iPhone is very clean and simple, which is beneficial for any type of user to operate, especially those who struggle with new technology. Better yet, the technology is always improving. The iPhone’s operating system, known as iOS, is constantly refining and polishing its design and features. Due to this, iPhones are becoming more resourceful, user-friendly and aesthetically pleasing. On the customization side, being able to control more of what your mobile device does is a very convincing feature that makes the iPhone stand out. The iPhone gives users an abundance of options to cater their device to their perso...
Back in 2003 Henry Jenkins caused a massive stir in the media world when he introduced the idea of transmedia storytelling, Jenkins describes it as a process where elements of fiction are dispersed across multiple media platforms in order to serve the purpose of creating a coordinated entertainment experience. Jenkins goes on to say that preferably, each medium will contribute different aspects which will assist in the telling of a story and unveil new aspects. However a good transmedia text does not simply supply information, instead it allows the fans, or fandom, to interact with the world within the text (Jenkins, 2007). This essay will arue that transmedia storytelling impacts on how the audience interacts with the story, in order to
...he task on their own and seem to enjoy doing what they do this will show a positive and place them in the Y theory.
Communication is everywhere, literally everywhere, it’s impossible to escape. We hear it, we see it, we can even touch it. The purpose of this paper is to analyze how a textual artifact can communicate meaning. I chose to study an ad from Brazil convincing drivers to be safer around bicyclists. I actually chose my ad by looking up some of the most influential ads of the decade. I scrolled through some pretty powerful ads, but as soon as I landed on this one I stopped my search. The image was so simple, yet I got the message immediately. It shows the handlebars from a bicycle mounted to the wall on a wooden plaque with the words “cyclist #103” written beneath. The shape of the image was strikingly similar to that of a deer head being placed
In addition, it makes them more committed to the work and is reflected in the quality of the product and/or service
Pictures save time, improve efficiency and provide convenience. In order to keep up with the internet’s fast pace, pictures must possess simplicity. This simplicity allows us to quickly absorb information then move onto the newest meme on the internet. The more pictures we move through, the more internet we surf. The more we internet we surf, the more information we receive. With saving time, pictures also grant us convenience. Instead of buying a ticket to see the northern lights, we can google the different colors in the sky. Instead of visiting our friend, we see a picture on their Facebook wall and know that they are alive. Between running late and juggling responsibilities, pictures provides a rapid glimpse into a constantly updating
The advancement in technology across the world is a major cause of the changes in the workplace. For instance, the advancements in computers are astounding. Mainframe computers have given way to personal computers, then laptop computers, and now hand-held tablets. Findings of a study by IDC, a market research company, showed that by 2015 more people will be connecting to the Internet using tablets, smart phones, and other mobile gadgets compared to those who use the Internet through their desktop computers (Schroeder). Cell phones have also seen a revolution by becoming faster, more efficient and more feature-rich. It is even possible to check email on the way to work using a handheld device. A Nielson fact sheet outlining the usage of various devices in America shows that “there are 223 million cell phone users over the age of 13, and 25% of the mobile devices sold during Q3 of 2009 were smart phones. That is estimated to go up to between 40-50% during 2010” (Heimbuch). Individuals can text, status update, tweet, or reach other seamlessly by mobile devices that can fit in their pockets. Even the printed word may become obsolete according to Aaron Bradley, as outlined in his online article called “A Modest Proposal for Newspapers in the 21st Century.” In his article, he discusses how the printing of newspapers is be...
Title: Compare and contrast the presentation of visual information in two different types of media today, focusing on how effectively the information is communicated.
Infographics are so popular because audiences can absorb the information quickly and conveniently. It today’s hectic, fast-paced world, anything that is quick and convenient is seen as desirable.
... be interactive, as it can contain audio, video, animations all of which can enhance the reading experience (Gardiner and Musto, 2010). Increased interactiveness of the reading material will enhance the understanding of the contents being read, and hence the learning of the material (Gardiner and Musto, 2010)
A work of literature is not complete until it is presented and critiqued by the reader. Over the years, the means of presentation of the literature has evolved with the availability of new technologies. One of the single most important developments over the past 100 years is electronic media. Electronic media has allowed for literature to be presented not only though a bound book but also audio and video. Electronic media has also allowed for easier, less time consuming authoring and publishing. This new media is still developing today and will continue at a fast pace as long as new technological breakthroughs occur.
Visual Communication could be described as processes that rely primarily on rich visual content as the means of conveying information through words, photos, colors, shapes, and many other components. However, visual communication explores the use of graphical components in achieving communication goals. Visual communication has both critical and practical parts. According to the current book we use in the class “Visual Communication, Images with Messages”, the critical part of visual communication is known as visual rhetoric, which explores the way that designers use visual elements to influence audiences.