Blockbuster LLC Case Study

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Blockbuster LLC is a video rental company that was founded in 1985 by David Cook. In 1986, Blockbuster went public and was sold to Viacom in 1994. Blockbuster was able to maintain high ratings through 1980s and 1990s, but as the millennium approached competition arose and Blockbuster’s market value began to decline.
Blockbuster’s competitors, specifically Netflix went public in 1997 and by May of 2002, Netflix was able to attract just under $95 million in its public offering, and this is what caused the decline of the company because between the years of 2003 and 2005, Blockbuster’s market value plummeted by 75%. In 2010, Blockbuster filed for bankruptcy and was bought in auction by Dish Network and remains as subsidiary with only about 50

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