Introduction The following will be researched topics that will be found in this assignment. • Origin of Bliss Brands. • Staff size of Bliss Brands. • Target Market of Bliss Brands. • Community involvement. • Why support Bliss Brands? Origin of Bliss Brands Bliss Brands is a, `Private Ownership` company that was formed into a legal company in the year 2001. Bliss Brands came into being and was opened by Mr. Shoaib Iqbal, the company`s Managing Director in the year 2003. Trading in Africa had been something that Mr. Shoaib Iqbal was involved in for numerous years. Seeing an opportunity in the South African market, he decided to open a manufacturing company in South Africa. Mr. Shoaib therefore launched a unique and different washing powder called, …show more content…
Source: http://www.pnet.co.za Staff Size For the sake of genuine curiosity, some might wonder exactly how many employees work for Bliss Brands. The privately held company has 1 001 – 5 000 employees to date. Source: http://za.linkedin.com Under the Sub heading `Bliss Chemicals Pty LTD Linkedin Target Market A target market is simply the type of people that a product is intended for. Some examples may include diapers for babies, toys for infants and children or muscle building supplements for those who workout and are gym enthusiasts Bliss Brands average target market are deduced to be people of the age 25 and up. But, chances are if you do your own laundry or are your own independent person, wether you`re under that age group or way over it, you`re more than likely going to fall in to that category as well. Community Involvement A few heart touching stories can be found about Bliss Brands community involvement, many of which are linked to helping the less fortunate, such as those who can`t afford an education, to helping repair broken down schools as well as helping those in areas affected by water
Currently, the company owns and operates stores in 45 states. As of June 2014, Charlotte Russe operates 560 stores. Those 560 stores can be found in local malls/shopping
In addition, I will describe the firm and its management. I will explain where this company come from and how this brand became so famous across the world in a short period of time.
The primary target market for satellite radio should consist of adults ages 25-50. These are customers that make most money and will be willing to pay extra for the quality entertainment service. This target market can also be divided into the smaller segments. The key segments are:
The brand had scaled the heights of professionalism. It had interacted with big and small business. The same brand was apt for playing a bigger role in the improvement of the welfare of humanity. Further, the brand was guided by unique personal attributes. Without doubt, the Montana brand was now living on purpose.
Burberry target audience is designed for both sexes however it is dominated by the female target audience who have a high disposable income. The brand has their own childrenswear range which can appeal to parents but are likely to be people from wealthy backgrounds. Burberry is famous for appealing to celebrities who purchase coats and dresses which have a high end appeal. Burberry focuses more on customer value in order to attract and retain costumers. With the aim to achieve this by producing a marketing concept by meeting and exceeding costumer needs then their rivals.
As a result of their huge number of sub-brands, assessing the market share of all their operations is difficult. In their key markets they hold the following shares;
The unique heritage and Burberry’s Britishness are the significant resources that contribute to its success and premium price. Strong brand image as part of intangible assets contributes approximately 25% value to the organization in average (Keen 2003). To avoid discount or oversupply, Burberry needs to continue maintaining its long-term brand image (Berends 2004). Also, Burberry has a variety of product lines and attributes to high worth that makes it more competitive
However, this company consists a lot of brand for their all products. For example, Cocopie, Golbean, Mum’s Bake, Lot100, Koko Jelly,
Another market which currently has interesting Opportunities is Africa. Currently, luxury brands are looking at Africa as the next big market (Paton, 2014). It is estimated that the number of billionaires in Africa will grow up to ’’117% over the next decade’’ This means it has the second-fastest regional rate of growth in the world after Asia. (Business, 2014).
Aaker (1991) indicated that establishing a corporate brand is not enough to give a company an edge over other existing companies. There is a need for firms to move a step further ...
Helm, C., & Jones, R. (2010). Extending the value chain – A conceptual framework for managing the governance of co-created brand equity. Journal of Brand Management, 17(8), 579-589. doi:10.1057/bm.2010.19
Market segmentation means dividing the market into distinct groups that have common needs and will respond similarly to marketing action. Each segment must be unique, have common needs, and respond in a similar manner to marketing efforts. Target market is the group of potential customer that has been selected by business to focus its marketing efforts towards. This is the group the business wants to sell its products/services to. Positioning refers to the image created in the minds of customer of its product or brand. It is a perception created in the minds of the consumer relative to that of its competitors.
1. Defining the Target Population: The target population is the population that the reasearcher thinks has the information he or she needs to carry out the research project.
The target market will be specifically made up of males and females ranging in ages from 18- 45. This segment was selected as many people younger than this age are still having their meals selected for them whereas those who are older than this bracket are seeking a healthier and more holistic lifestyle. For secondary target markets healthier products should be provided as well as products for children