Bliss Brands Case Study

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Introduction The following will be researched topics that will be found in this assignment. • Origin of Bliss Brands. • Staff size of Bliss Brands. • Target Market of Bliss Brands. • Community involvement. • Why support Bliss Brands? Origin of Bliss Brands Bliss Brands is a, `Private Ownership` company that was formed into a legal company in the year 2001. Bliss Brands came into being and was opened by Mr. Shoaib Iqbal, the company`s Managing Director in the year 2003. Trading in Africa had been something that Mr. Shoaib Iqbal was involved in for numerous years. Seeing an opportunity in the South African market, he decided to open a manufacturing company in South Africa. Mr. Shoaib therefore launched a unique and different washing powder called, …show more content…

Source: http://www.pnet.co.za Staff Size For the sake of genuine curiosity, some might wonder exactly how many employees work for Bliss Brands. The privately held company has 1 001 – 5 000 employees to date. Source: http://za.linkedin.com Under the Sub heading `Bliss Chemicals Pty LTD Linkedin Target Market A target market is simply the type of people that a product is intended for. Some examples may include diapers for babies, toys for infants and children or muscle building supplements for those who workout and are gym enthusiasts Bliss Brands average target market are deduced to be people of the age 25 and up. But, chances are if you do your own laundry or are your own independent person, wether you`re under that age group or way over it, you`re more than likely going to fall in to that category as well. Community Involvement A few heart touching stories can be found about Bliss Brands community involvement, many of which are linked to helping the less fortunate, such as those who can`t afford an education, to helping repair broken down schools as well as helping those in areas affected by water

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