Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Essay comparing and contrasting cyber monday to black friday
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Retail stores and websites compete with each other every year on Black Friday and Cyber Monday to see who will offer the best deals and sell the most product. Customers will find different stores to shop at if the deals don’t appeal to them as much. It seems to me that over the years, stores like Best Buy, Wal-Mart, and Amazon have always competed for more customers by trying to offer the best Black Friday prices. Personally, I have found that Best Buy significantly discounts items for Black Friday and Cyber Monday. When I needed to purchase a new cell phone, I decided to do it on Black Friday and I ended up finding the best deal at Best Buy. The phone that I purchased was triple the price after Black Friday and no other store sold the same …show more content…
The first step I would take as a manager would be to order extra merchandise for the big day and make sure that the supplier can handle the amount of product that I would need. The stock room would also need to be organized and have designated areas to keep the excess merchandise needed for Black Friday. Next, I would ensure that the storefront was well organized and that all the products were easy for the customers and employees to locate. Another step would be to schedule the proper amount of staff members. If the store were to be understaffed on such a busy day like Black Friday, it could turn out to be a disaster. So, making sure the staff members that are scheduled can handle the rush would be very important. The most experienced staff should be on schedule for the day, and they must be prepared to handle the influx of shoppers. If there are enough employees scheduled and they are prepared for one of the busiest shopping days of the year, business will run much more …show more content…
Stores can not always offer huge discounts or free merchandise, but they have to find some way to increase customer loyalty. Customers love to see low prices at retail stores, but there are other things they look for that will make them want to go back. One thing that may attract customers is maintaining quality customer service. If someone goes shopping and has a positive experience because the employees were helpful and friendly, it may make them want to return more frequently. When a customer has a negative experience with a rude employee for example, it will reflect on the company and they can easily find somewhere else to do get their shopping done. Another thing that might appeal to customers, especially for Black Friday and holiday shopping, would be hassle free returns. Being able to return items easily is important to customers. If they have a hard time getting a refund for their purchases, they may not want to buy anything else from your store and waste their money if they know they can not return the items. Lastly, to encourage customer loyalty, businesses can offer loyalty cards. A great way to get a customer to return to your store is to offer them a discount, in-store credit or some other special offer after visiting the store so many times. The business would incur an expense in the long run, but if the customer has to come back to the store
It is seen in everything from the hoarding of material objects to the destruction of friendships, both of which are popular themes when regarding the topic of Black Friday shopping. Black Friday has become Black Thursday, a trend which has only shown up within the last decade. The great American holiday that is Thanksgiving is celebrated because of our gratefulness toward all that we have, a holiday that is meant to be spent gathered around a table of our loved ones. However, the retail holiday that consumes the day afterward has begun to overflow into our gatherings, and it is due to the greed of the American people. Were it not for the market’s demand for earlier sales, stores would not open their sales on Thursday nights. Everyone would simply wait until early the next morning to start off on their shopping extravaganzas, and the sales themselves would likely be far less violent as
Chain stores, such as K-Mart and Wal-Mart swing their doors wide for all deal seekers at around 6 a.m. Individuals will wake up earlier than necessary, drive to these stores, and camp out prior to the stores opening, if only just to ensure they get the best spot in line. Also near this time, various online deals begin. This means before many people wake up on Thanksgiving morning, sales have already started both in store and online. By this standard, the day’s workers have to get to the store hours before it opens to prepare the store for the surplus of people and the chaos that will soon enfold. People should be getting rest or preparing food for their lunches or dinners, but instead they are shopping or working. Retailers place priority on shopping from the moment people wake up until they go to sleep. There is never an emphasis on family throughout the entire day in these chain stores. The madness occurs throughout the entirety of both days, causing lack of family time in both days of the holiday for patrons and
Imagine having to work on thanksgiving. Not only do those people miss out on Black Friday, but also miss out on time with your family. They also get to go to work more than likely sleep deprived, deal with unpleasant customers, and constant lines. Curtis West worked as a Macy’s employee. In his 24 years of work for them he had to work a total of 19 Black Fridays. He said it wasn’t bad when Black Friday started off, because it usually meant going in at 5 am on Friday. Now for sto...
When should Black Friday start? Black Friday is a shopping day that stores offer their best deals to kick off Christmas shopping season. Recently some stores are having their Black Friday deals earlier and earlier every year, even to were they are opening their doors on Thursday, Thanksgiving Day, cutting time that employees get to spend with friends and family. I believe that Black Friday should start on the Friday after Thanksgiving for not only for the employees to spend time with their family but their family spend time with them too.
The company's success can only be derived from its current ability to keep costs to a low, employing minimum staff to operate each store as one point. Another would be stock in general; keeping it at a low price enables more of the item to be sold. Finally Dollar Generals policy's on getting a store ready and opened in 8 days or less. This in term would also generate enough hype and attention to a new stores opening without the means of expensive advertisement.
There is belief that the term Black Friday originated in Philadelphia and was coined by police officers after dealing with large crowds of shoppers who frantically awaited the Thanksgiving sales. Since the early 2000’s, when Black Friday’s popularity began, most major retail stores opened their doors to customers at 6 a.m. Around 2011, many stores began pushing their opening times to the wee hours of the morning. Furthermore, Walmart along with many other large retail stores made the drastic decision of opening on Thanksgiving day; shoppers waiting to get a bargain are seen making line earlier and earlier each year. Cyber Monday which is the online version of Black Friday, occurs the Monday after Thanksgiving. It has recently grown over the past few years with major retailers like Walmart offering customers deals all week long. These sales events have skyrocketed in the past few years and for many people it has changed the way they celebrate Thanksgiving. There are various people who adamantly refuse to go shopping on Black Friday, but for others, the holiday symbolizes getting a good bargain on items they otherwise wouldn’t have been able to purchase throughout the year.
“We believe it is important for our team members to be able to spend this time with their loved ones,” said Travis Smith the CEO and president from Jo Ann Fabric and Craft Stores (New Haven). If all store owners thought like this then there would be no early Black Friday on Thanksgiving and workers could spend that time with their families. Instead of being with their families, they have to be answering to rude customers. Many americans have said that Black Friday shopping is one of the worst ideas stores have made and Thanksgiving is meant to be spent with your family. Although they are getting paid pretty good money to work on Thanksgiving, many have said they would much rather be with their families.
After all, Black Friday has the reputation of being a day where people will give up their dignity just to save a few dollars on something that they don’t need. However, the growth of the day of Black Friday has actually projected to stop increasing, and the association of the Black Friday with the holiday season is actually exaggerated. For example, 2014 was the first year when Black Friday store times were not pushed earlier within many years (Source A). Also, data has uncovered that Black Friday is not in fact the day when Americans are most likely to get their shopping done, and the dates that did earn that position turned up closer to Christmas than Black Friday (Source A). This evidence suggests that the popularity and reputation surrounding Black Friday is exaggerated when not just false. Black Friday shoppers are often have separate motivation for shopping other than preparing for the holiday season. Also, the low prices that draw shoppers into stores the day after Thanksgiving are not expected to excite people in the future as much as they did in the
Best Buy has been successful at adapting to it environment in the past and will continue to do so if they continue to scan their environment. Best Buy does both external and internal scans to determine areas of interest. While being involved in the sale of multiple trend specific items is beneficial for sales, keeping up with the changing trends can be quite troublesome. Best Buy employs team members whose sole purpose is to scan the environments and predict changes in these trends. Polls and online surveys help to predict changes to the environment as well. I believe that as time progresses Best Buy will focus more on external scanning to keep up with trends and competitors. As we progress into a more online society I believe
While Black Friday remains the biggest shopping day of the year, there may be cause for concern among retailers that it could be losing that title. Between stores offering deals earlier and earlier every year, and online shopping becoming the ideal way to get the best deal, it seems like the days of Black Friday being the biggest day of the year for retailers are
The unorganized retailer must adopt popular pricing strategy. He may pass on a part of the retail margin to the customers. The retailers get a profit margin o 10 to 25% and even more depending on the type of product. Indian customers even belonging to the rich class are price sensitive in respect of certain purchases, including retail purchases. Therefore, to retain and to attract more customers, the retailers may operate as a discount shop.
Black Friday is always the fourth Friday of November and or the day after Thanksgiving. Even though it is widely practiced throughout the United States every year, it is not recognized as a federal holiday. In the past few years, Black Friday has not just been a one day event. Each store wants to attract more customers than the next, they have come up with some ways to do just that. By leaking their ads early they hope to attract more customers or start the sale a couple days early. Some have even been known to extend the sale a few days after the initial Black Friday. Since stores are now extending the sale longer than one day, there is no more sense of urgency the event once held. Hence the recent decline in the public's participation (“What is Black Friday”). The day after Thanksgiving is the day my family sets up the Christmas tree, so you could say Black Friday marks the beginning of the holiday season. For others, it marks the beginning of holiday shopping. Most people have the day after Thanksgiving off from work because their employers gave an extra day off for Thanksgiving. Personally, I would take that day as it should be, a rest day. My body is already in a food coma, and I need time to let it settle so I have room for leftovers. Some families have created other Thanksgiving traditions that are not related to Thanksgiving at all but to Black Friday. Bundled up outside their favorite store, waiting hours to get inside just to see if they can snag a couple of discounted items- whether they are needed or
Consumers are incentivized to purchase during the holidays because of impending occasions, but sometimes businesses can also be incentivized this time of year to make a purchase. You may just find that some departments you are selling into have money left in the budget that needs to be used before the end of the year. Offering a discount, with an end of year expiration date, might just help incentivize them to make the sale happen before the end of the
We always make sure that when they come to our stores they experience the best shopping and that they find what they want to buy and we have a reason for them to buy. We make sure that our merchandising is up to standards and it motivates the customers to shop in our stores.
Lastly, shopping online is much cheaper than shopping in the store. Because online store do not need to hire large number to sale, they do not need to pay the rent of the store, they save much more payout, so the online stores normally are cheaper than the real stores. We can compare many stores online and find the cheapest one but it is find a same thing in a mall so we can not compare the price of the same product. If we want to buy something on sale in the store we need to wait until the store on sale, but we can get the discount when we shopping online everyday, even if one store stops the on sale, we also can find the other store. The on sale never stop at online store.