Reginald Freeman Dr. Elaine Labach QM-3345-XTIA 12/13/2013 Big Easy Bold Taste Test The purpose of this study is to prove that this author’s spouse who claims she is an expert in tasting certain expensive coffee beverages cannot tell the difference when a less expensive substitute is prepared in the same manner and served to this self-proclaimed expert. Many people claim they can tell the difference between certain coffees, such as Folgers vs. Maxwell House, Starbucks vs. Seattle’s Best vs. Starbucks, and so on. For this project, the author intends to prove that his spouse cannot actually tell the difference between her favorite expensive Keurig brewed Emeril’s Big Easy Bold and any other brand coffee when both are prepared in the exact same manner and served side by side. To make this test more interesting and inviting the author and his spouse or test subject made a little wager that if she could achieve a 75% accuracy rate throughout the course of the experiment then she would receive the tablet of her choice in addition to her Christmas gifts versus as a part of her Christmas gifts. On the flipside of this wager, if she could not achieve the 75% accuracy mark, then the author would receive permission to upgrade his ticket choice for a 2014 Dallas Cowboys game. Results of this wager are revealed at the end of the project. In order to properly conduct this experiment a proclamation or hypothesis must be made. Null hypothesis: The author’s spouse cannot tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee brewed in the same manner. Alternative hypothesis: The author’s spouse can tell the difference between Keurig brewed Emeril’s Big Easy Bold coffee and any other brand coffee br... ... middle of paper ... ... Once steps 2a and 2b are complete taste exhibit A. Swish in mouth and either swallow or spit in sink. 4. Repeat steps 2a and 2b. 5. Taste exhibit B. Swish in mouth and either swallow or spit in sink. 6. Report to test administrator which coffee is Emeril’s Big Easy Bold for results to be recorded. Appendix 2 Coffee Tasting Results Table Date Morning Emeril Other Evening Emeril Other November 25, 2013 November 26, 2013 November 27, 2013 November 28, 2013 November 29, 2013 November 30, 2013 December 1, 2013 December 2, 2013 December 3, 2013 December 4, 2013 December 5, 2013 December 6, 2013 December 7, 2013 December 8, 2013 Totals 7 7 6 8
This diversity will make for a powerful word of mouth marketing campaign using social media to spread the word and the television and online advertising efforts offering a money-back guarantee, free samples and community website links. We will focus on both the “Bohemian Mix” from this geographic area that includes people from these ethnic backgrounds in households made up of a mixture of different family members from different age groups, but under age 55, many with pets, who like to try the “newest coffee brew” or product. Their median income is over $56,000 a year and they are upwardly mobile. We also chose the “Young Digeratis” who are made up of the wealthier and younger family mix ages 25 to 44. They like to stand out above others and only accept the highest quality of food and drinks. They drive the most expensive autos and spare no expense on their clothes and
The goal of this experiment is to see if more college students prefer Diet Coke or a bargain brand Diet Coke. A single blind taste test was given to everyone in the class to determine which soda they like better. A Bernoulli distribution was used to determine which brand was conducted to each participant first. This process insures that the samples given to the subjects are random as possible and to cut any bias. The participants were given the two random samples and were asked to tell which was liked better. The results of this test were recorded then analyzed. From the data, the statistic of people who preferred the Bargain brand was 6/20. This means that the majority of the subjects preferred the real Coke brand over the Bargain brand. A hypothesis test was conducted to test the hypothesis that Diet Coke and a Bargain brand coke are equally
Caribou created interactive experiences with the co-create blend, the Yummmkins scavenger hunt and the Barista Barge. The tactics involved the customers and let them have a fun experience with their coffee. Other than the research that showed the treat seeker audience is social, Caribou did not use the knowledge of their audience to accomplish their
The different tastes between pouring milk into tea or tea into milk raised R.A. Fisher’s interest to design an experiment for testing the lady. Dr. David Salsburg used this famous anecdote as the book title, and elaborated the development of modern statistics by several stories. Each chapter contains one outstanding statistician and his/her contributions. Impressively, the whole book was linked by R.A. Fisher, K. Pearson, E. Pearson and J. Neyman, these exclusively distinguished statistician, which indicates their fame and masterpiece has great impact on not only statistics but also academia of science, even our daily life.
The clinician administered the Bedside Swallow Evaluation. The purpose of this evaluation is to determine if further testing is warranted due to performance of swallowing function. The patient will consume a variety of textures and consistencies. The patient is first presented with water from a spoon and asked to swallow it as the clinician places a gloved hand on the patient’s throat, as for the clinician to feel the typical anterior-superior movement of the larynx. After the patient finishes swallowing the clinician asks the patient to produce a prolonged phonation to observe voice quality. The patient is then instructed to take a single sip form a cup with thin liquid (clinician checks larynx movement present and vocal quality), take three
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
The larger serving size of Great Cups of Coffee is perhaps the most apparent gage that will improve appeal for the company’s customers. Receiving extra of a proportionately quality product for a comparable price obviously works as an enticement for customers to prefer Great Cups more than the opposition. While customers identify with a better quality and superior taste with fresher coffee, Great Cups supports its effective model of serving coffee that has been roasted no more 72 hours ago and that is blended and ground right at the store. Great Cups also provides as an unintended marketing method community bulletin boards and assists with book club gatherings as well as
Another question in which was asked of me was; what do the customers order? Since my scan was done at night most drinks that where ordered where hot. Also some people would order a pastries with there drinks in which could be a coffee cake, or a chocolate espresso browny, or one of the other pastries in which where offered. People ordered many different types of drinks such as hot chocolate, vanilla crème, and coffee. An item in which people also order but was rare is the sandwiches in which Starbucks makes daily. While listening to what people order there was a coffee language in which was used a lot and one that every customer knew, this language was the language in which told the employees what size of drinks they wanted.
On the anterior right side of their tongue a few drops of sugar and salt were placed and they were asked to identify the solution. This was done again on the left side (College,
Open with Impact: How much coffee do you drink? How is that cup of coffee affecting your brain, thinking skills, alertness, sleep, and overall health?
Americans are obsessed with a lot of things: our smart phones, celebrities, and finding a good bargain. But perhaps the thing we’re most obsessed with is good ol’ coffee. For many of us, our mornings are perfectly diabolical without at least a cup or two or three of the stuff. And, come 2 o’clock, when we know in our heart and bones we’ll never make it ‘til five and we need that pick me up, many of us head to the nearest deli or barista to grab a cup of “second wind.”
Instant coffee, or soluble coffee, which is a beverage in liquid form made from coffee and can be soon reconstituted by adding water, has been a popular product for decades (Allwords, n.d.). People has gradually become so used to drinking instant coffee that some even did not know what the fresh-brewed coffee tastes like which was found as a result of tastes tests made by at least one manufacturer (Stacey, Blachford & Cengage, 2002). It would seem that the innovation of instant coffee could make a considerable contribution to economy and people's daily life. The aim of this essay is to analyze the innovation of instant coffee. It will firstly examine the history of coffee which is the origin of instant coffee, how the invention of instant coffee was generated. Secondly, it would explain the history and development of its innovations and discuss the change type of instant coffee innovations. After that, it is likely to discuss the uncertainty and risk calculation of instant coffee during the innovation process of instant coffee and also the competition. Then, it will examine the stakeholder analysis of the innovation of instant coffee and explain how instant coffee was spread to the whole world. Finally, it is likely to analyze the economic and social contributions of instant coffee and the future development of instant coffee would be discussed.
Do you prefer coffee or tea? Most people will choose one or the other; and only a few enjoy drinking both. It is often said that what we choose to drink, coffee or tea, depends on our personal preference and the environment. However, whoever said that probably did not look at their receipts and realize how often they ordered the same drinks. Social researchers found out that our personality and our lifestyle might have an impact on and influence what we drink. Though both tea lovers and coffee drinkers are somewhat similar in terms of they are both obsessed with their drink, they differ in that tea people are more relaxed and leisurely and coffee people are more productive and have a faster pace of life.
In Shiv, Cannon, and Ariely’s experiment, it is demonstrated that the more a person pay for a energy drink, the higher quality the drink they think it should be, and therefore leads to a higher performance of a person after drinking the energy drink (Shiv et al., 2005). Nevertheless, paying more on a beverage doesn’t necessarily lead to a higher quality of the beverage. Also, Lee’s experiment (Lee et al., 2006) shows that informed adding weird ingredients in the beer, people prone to think it taste not good enough. The authors observed how participants like about the regular beer which a few drops of balsamic vinegar were added. The result shows that the participants who were informed about the adding of the weird ingredients before the tasting liked the beer less than the participants who were informed after the
An interesting test was given out in December 2013 by Dr. Richard Besser from ABC News at Centre Park in New York to see if people can distinguish tap water from bottled water. Two big jars are filled with bottled water in jar A and tap water in jar B. People walked by were invited to taste water in different jars and vote for the one they thought was bottled water. ABC News (ABC News) The results reveal that the difference in taste between tap water and bottled water is negligible: eleven people choose jar A while nine people choose jar B. However, this result should not be astonishing because after all, how many normal people in the world can really tell the difference?...