Betty Williams Case Study

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I believe that this flyer is an example of authority because it mentions that not only did Betty Williams donate to the center, but she is a breast cancer survivor and she is the reason for the program. Betty Williams is an authority figure for and long-time member of Better Horizons.
The emotional appeal used was need and the logic appeal used was confidence. I believe this message catered more to emotion because it was about a breast cancer survivor and supporting the need for research. Many people are sensitive when it comes to this topic, so they will try to help when needed.
I find this message to be plausible because they tried their hardest, in the best manner possible, to persuade the customers to donate and help fund this organization.

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