Benefits Of Farm2city Advertising

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Marketing Tools
Broadcast Television
Farm2citY will mount an aggressive campaign for broadcast television. Although broadcast television may be much more expensive than cable television; it is able to target consumers more accurately based on psychographic profiles. Farm2citY will purchase advertising time during specific shows; which will enable us to reach our target audiences—as opposed to purchasing a rotator which is cheaper and less focused due to its random programming (Williams, 2003). Farm2city advertising will appear on major networks during prime time and family programming which will provide opportunities to inform parents and children of the benefits of eating organic food products. Farm2city advertising will also be presented

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