Bbqfun Case Study

In this assignment I would like to discusson BBQfun Company which locates in Australia.

BBQfun is one of the leading retailer for outdoor-lifestyle, with its two stores in Brisbane and Gold Cost, Australia. The company offer BBQ accessories and outdoor furniture products. It was established in 2009 which offered an extensive product range. It was also incorporated with both local and imported goods.According to competitive retail environment, change in technological and consumer behaviour and spending pattern had increased since 2010. The company was decided to improve its organization strength and more specific target markets.In the past, the company marketing strategies were used promotion and market research to engage with customers, created brand reputation on product’s quality and customer service, performance training management,and cost controlled.

After those

For effective competitive positioning strategy, the business should follow:

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Share on Google+ Market profile

• A market profile is explain on customers and customer groups in term of the unique characteristics. It gives information about customer target group and what they looks like. It also helps in identify clearly on target customers who interested in the business’s products or services which the business need to focused on target group of customers who suitable for products or services.

Example: competitive brand position. • promotional variables:It is including marketing, advertising and promotion which are easy to confuse.An advertising can define as a tool for a promotion. The promotion is variable in the marketing mixand the last one, marketing mix is one part of the overall marketing models.

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