Ball Corporation Case Study

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We are sourcing our 12 oz. aluminum cans from Southern Virginia from one the largest aluminum product providers in the region, Ball Corporation. Since this is a domestic transaction we will not be using Incoterms but we still will negotiate a contract with the supplier. Ball Corporation has many corporate accounts that buy in much large quantities than we are currently capable so we are facing a higher unit price. Industry averages for companies our size indicate Patriot Brewery will pay $0.06 to $0.07 a can. Ball Corporation has an extensive distribution network and those cans, which are hard to ship because of their volume and weight, will be delivered to our manufacturing plant within one business day. Because of their superior logistics capabilities, we are using the Uniform Commercial Code FOB Destination, Freight Collected. We decided upon freight collected because of the difficulty and risk of damage associated with shipping aluminum cans. We evaluated the options of sourcing just the aluminum can but Ball Corp has the ability to add labels. For only about $.02 a can we can help build a professionally developed …show more content…

Distribution Our finished products warehouse is located on our campus as well, to briefly host finished product awaiting distribution. We have a simple distribution strategy. The first tier includes selling to a local to distributor: Wantz Distributors Inc. Beer at wholesale prices for bi-weekly deliveries. The second tier includes selling to local bars, liquor stores, clubs, and hotels on a weekly basis, again at wholesale prices to move more inventory and to stay competitive in the local market. The goal of this distribution strategy is to mark up our prices minimally as we have to make some profit. However, due to the low cost of production and relatively low cost of expenses, our distribution strategy relies on moving large quantities of inventory consistently. The more volume we move, the more profit we will make (Refer to Appendix

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