Baby Friemdly Initiative

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Although many people have a strong views on breastfeeding, usually based on some personal, family or friend experience and moreover, there is historic lack of sufficient breastfeeding training for many UK professionals, this can surely lead to general misinterpretations about what can effectively improve breastfeeding rates. It can be suggested that the purpose of community is to clear aims and priorities for the BF strategy and give an evident roles to all staff members (UNICEF, 2009).
With regard to HDA review and studies evaluation of UK studies presented in Table 1, interventions which have been found to be effective at increasing BF rates including:
4.1 Education and professional support
According to the HDA review statements, appropriate antenatal education given to the breastfeeding mothers has been found to be effective on influence the women’s choices to continue breastfeeding (Dyson et al., 2006).
There is much evidence to suggest that mothers are more likely to start and continue breastfeeding if they are supported by someone who is confident with knowledge and can provide support and encourage mother’s ability to be successful in breastfeeding. It is especially important, in the predominately UK culture, where bottle feeding is a norm and many women do not have support given by family, friends and society (Griffiths et al., 2005; UNICEF 2009).
Study from Thomson and Dykes (2010) presents evaluation of the implementation of the BFI Community Award within two primary care trusts in North West England. In general conclusion, it can be suggested that effective staff support can certainly influence on the women’s experience with infant feeding (Thompson and Dykes, 2010) (Table 1).
Ingram et al. (2011) evaluated the healt...

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...disadvantaged area with very low breastfeeding rates, while more informal support group may work well with more confident breastfeeding groups (Dyson et al., 2006; UNICEF, 2009, Ingram et al., 2011).
In conclusion, an increasing body of evidence indicate that improving BF rates would have a positive outcome on Public Health. However, besides recommendation of exclusive breastfeeding beyond 6 months, the rates of continued BF in the Uk remain unacceptably low.
As discussed in this report, some interventions for successful breastfeeding implemented in the community can effectively support breastfeeding mothers and influence decisions on sustaining breastfeeding, if implemented appropriately among particular group. However, the discussed findings concluded, that more well- designed evaluations and more studies have to be done in the UK for further initiative success

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