Marketing plan for Introducing “Avocado Blast”
Assignment ~1
By: Charmy Modi
Product Brand name & Product Overview:
As a Vice- President of Frito-lay our vision & mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. Our motto is to give financial rewards to the people who have invested, and to provide better opportunities to our employees and our well wishers and partners. In everything we do, we strive for honesty, fairness and integrity. (PepsiCo Canada) Today the name of the product I have decided to introduce is named “Avocado Blast”. It is an organic baked avocado potato chip. The target market for this product is baby boomers the largest demographic group in
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Avocado is considered one of the healthiest fruit in Canada, which contains many essential vitamins and minerals. They are a good source of vitamins K, B9, B6, B5, C and E. While avocados have a high fat content, they are also packed with nutrients and are a great way to add healthy fat to your diet. Monounsaturated fats in avocado can help lower cholesterol and improve heart health. Avocados also have a higher percentage of protein, about (4 gram) than other fruits. Their sugar levels are also comparatively low. (Szalay, 2014)
Price:
As an organic and healthy chip the price of the product will be ranging between 3 to 5 Dollars based on the size of the pack. The target market has a good spending power and as per two of the major factors of this chip they will buy it for sure. Even though all the other chips are priced lower than this, being an organic chip it makes reasonable for all. Seeing all the competition market we cannot underprice the product in the initial stage only. If it can be seen in long run, this product will have a good profit. In this initial stage to make people buy and taste this product we can set marketing strategy, like adding some kind of gift coupon or
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During this time the lunch and dinner will usually have been finished and our target group will be relaxing and watching TV. The channels can be CTV television network & Global television network.
Newspaper & Magazine: This demographic group is more interested in reading materials like newspapers and magazines rather than using internet or any other electronic instruments. They are not so much turned to social media networking sites so for them this strategy is one of the effective strategy. A full Page advertisement can be given into a women oriented magazine or a magazines which usually attracts this demographic. The example can be Time.
Other: Sometimes just by watching advertisements don’t attract the costumer. Until and unless they don’t taste it they would not trust the product, and buying a product of 3 dollars sometime feels risky. For this the most amazing solution for customers and for the company is to give this product with the other product of the same company in free, or in 10% discount. It will feel like a loss but if we see in the long run process it is kind of a profit only. To buy this product and taste it people will buy the existing product of the company. As the product becomes popular in our target market we can stop this process and start selling it in a normal
Magazines are littered with strategically placed advertisements designed to grasp the attention of readers and appeal to their subconscious desires. Just as the audience becomes absorbed in the bevy of articles, their attention is diverted by the striking lavishness of a deliberately positioned advertisement. In the essay “Advertising’s Fifteen Basic Appeals,” Jib Fowles explains, “That is the immediate goal of advertising: to tug at our psychological shirt sleeves and slow us down long enough for a word or two about whatever is being sold” (60). Marie Claire is no exception and is jammed with advertisements that are targeted to women, the primary demographic. The advertisements revolve around the main topics discussed in the magazine including:
The Ladies’ Home Journal is a magazine with a long history in America. As one of the leading women’s magazines in the United States, it has for decades continued to succeed in advertising and maintaining a solid audience who continue to keep the journal afloat. But which types of people comprise this audience? By analyzing the gender of contributors, the content of articles, advertisements, and letters from the readers themselves, we can see that the Ladies’ Home Journal of 1945 marketed itself to female housewives and had an ever-growing global presence.
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Avocado’s are loaded with healthy Total Fat, Potassium, Carbohydrates and Fiber. In a (173 g) avocado there are 27 g of total fat. 877 mg of Potassium, 15 g of Carbohydrates, 7 g of Protein and 12 g of Fiber.
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
Advertisements and images are what gets individuals attention. When a consumer takes interest in what is being advertised they expect the best from that product they plan on consuming. If a person is being wrongfully uninformed about a product and give into purchasing it, it's more than likely that person will be left very fooled and unsatisfied. Being very open and honest with what a person plans on consuming will only lead to good business for the producer and a happy
Lack of brand awareness. Our company has a strong image in other countries. But as we introduce our product into our new market where we may not have competitors with similar products, we may have competition with a variety of related products. We will address this issue with heavy and aggressive promotion emphasizing in our products’ nutrition facts.
c.) Some iconic brands include; Beverage: Pepsi, Mountain Dew, Gatorade, Sierra Mist, Tropicana, Brisk, Lipton; Food: Quaker Oats, WBD, Rold Gold pretzels; Snack: Lay’s, Doritos, Cheetos, Tostitos. The mission statement is “to provide consumers around the world with delicious, affordable, convenient and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats”. We are committed to investing in our people, our company and the communities where we operate to help position the company for long-term, sustainable growth.” II.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
First of all, there are many advertising can easily grab the consumers’ attention with something like ‘price appeals’. For instance, some of the advertiser like to create a sense of urgency with limited time offers to manipulate consumers. It basically explains that people are more emotionally attached to lose out on something than gaining it because no one likes to lose out on an amazing deal that is limited time offer. If the product is not bought before the end of the limited time offer, there is no other opportunity to purchase the product for lower price. Everyone loves sale price. If the products come out with lower prices such as buy six only for 20 dollars, the consumers would not satisfy just to buy six, conversely, they would feel more comfortable and satisfy, if they buy more than six. Therefore, they all would buy more and more than they should like grabbing all the things home. That is called crazy shopping. Besides, advertising something like ‘buy one get one free’ is also known as amazing deal that can control consumers’ desire to buy even more. This promotion is way too attractive to the consumers to get into it because it is interesting and catchy if there is something free. Nobody can ...
Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food, clothing, cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
Advertisements are mainly focused on certain groups of people. These groups of people range from kids to adults and health freaks to junkie freaks. But the most important part of advertising is to draw attention from the consumers to buy their product. The food industry has made many attempts to advertise as many different ways so they can possibly get the consumers to buy their products. Through commercials on televisions and radios, advertising in the newspapers and magazines, advertising has made it possible for most people to go in the restaurant or store and to buy their products. Advertisement contains a lot of false promise. Advertisement may contain a lot of satisfaction, happiness and exaggeration. But people tend to become subcontious with that advertisement. The viewers would often feel like he or she wants to be associated with the advertisement. To make the consumers feel they are associated with the advertise, advertisement often contains a lot of satisfaction and exaggeration.
After looking at trends in the market and seeing that consumers are becoming more health conscious and the need for food that is easy to prepare it was decide that this product would do well in a consumer market made up of mid and upper mid income families and individuals.
This fruit is full with water substance and therefore it is naturally low in calories.