Avocado Blast Essay

842 Words2 Pages

Marketing plan for Introducing “Avocado Blast”

Assignment ~1











By: Charmy Modi

Product Brand name & Product Overview:
As a Vice- President of Frito-lay our vision & mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. Our motto is to give financial rewards to the people who have invested, and to provide better opportunities to our employees and our well wishers and partners. In everything we do, we strive for honesty, fairness and integrity. (PepsiCo Canada) Today the name of the product I have decided to introduce is named “Avocado Blast”. It is an organic baked avocado potato chip. The target market for this product is baby boomers the largest demographic group in …show more content…

Avocado is considered one of the healthiest fruit in Canada, which contains many essential vitamins and minerals. They are a good source of vitamins K, B9, B6, B5, C and E. While avocados have a high fat content, they are also packed with nutrients and are a great way to add healthy fat to your diet. Monounsaturated fats in avocado can help lower cholesterol and improve heart health. Avocados also have a higher percentage of protein, about (4 gram) than other fruits. Their sugar levels are also comparatively low. (Szalay, 2014)
Price:
As an organic and healthy chip the price of the product will be ranging between 3 to 5 Dollars based on the size of the pack. The target market has a good spending power and as per two of the major factors of this chip they will buy it for sure. Even though all the other chips are priced lower than this, being an organic chip it makes reasonable for all. Seeing all the competition market we cannot underprice the product in the initial stage only. If it can be seen in long run, this product will have a good profit. In this initial stage to make people buy and taste this product we can set marketing strategy, like adding some kind of gift coupon or …show more content…

During this time the lunch and dinner will usually have been finished and our target group will be relaxing and watching TV. The channels can be CTV television network & Global television network.
 Newspaper & Magazine: This demographic group is more interested in reading materials like newspapers and magazines rather than using internet or any other electronic instruments. They are not so much turned to social media networking sites so for them this strategy is one of the effective strategy. A full Page advertisement can be given into a women oriented magazine or a magazines which usually attracts this demographic. The example can be Time.
 Other: Sometimes just by watching advertisements don’t attract the costumer. Until and unless they don’t taste it they would not trust the product, and buying a product of 3 dollars sometime feels risky. For this the most amazing solution for customers and for the company is to give this product with the other product of the same company in free, or in 10% discount. It will feel like a loss but if we see in the long run process it is kind of a profit only. To buy this product and taste it people will buy the existing product of the company. As the product becomes popular in our target market we can stop this process and start selling it in a normal

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