Asch's Theory Of Conformity

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Why do we feel the need to be accepted by certain groups even if that means that we have to do or wear stuff we wouldn’t normally like? How far are we willing to go to try to mold ourselves to those standards? Sociologist today call this behavior conformity. Conformity is defined as “action in accord with prevailing social standards, attitudes and practices, (conformity)”. People tend to conform to group standards so they can feel like they are accepted and have a stable spot in society. Although some examples of this are fairly innocent, dressing in “trendy” clothes or behaving how your friends are acting so as not to be perceived as strange, conformity can easily turn into a dangerous situation. For example, say everyone in your primary group …show more content…

Groupthink was coined by Janis and is defined as “a psychological phenomenon in which people strive for consensus within a group”(Cherry). So people will essentially forgo their beliefs to conform to the group to obtain harmony or if they don’t agree with a group idea they will simply keep quiet about it rather than challenge ideas. Janis classified eight different “symptoms” of groupthink. They are Illusions of invulnerability, which leads the members of the group to take part in risk-taking and become overly optimistic. Unquestioned beliefs, leads the members to ignore the possible aftermath that their decisions can make. Rationalizing, hinders members from recognizing warning signs and from reexamining their own beliefs. Stereotyping, leads the members of the group to criticize or write off any other group who may have differing opinions. Self-censorship, makes group members who may have differing opinions not disclose them to the group. "Mindguards",certain members of the group who are self-appointed censors that withhold information they find may disrupt group consensus. Illusions of unanimity, leads the members of the group to think that everyone believes the same things. Direct pressure, this is put on members to conform when they do end up expressing their own opinions or the rest of the group feels as if they are having differing opinions. Janis’s work was influential because it helped us examine the …show more content…

He used his research to try to find what motivated some of the Germans citizens to participate and acquiesce with the mass exterminations that the Nazis were doing in World War II. He wanted to see what how far people would go just to obey authority and what it would take to get them to disobey. In his experiment the participants were divided in “teachers” and “learners”. Just like in Asch’s experiment he had his assistants act as real participants and the “learners” in the experiment. The real participants or the teachers were told they were participating in an experiment about memory. So they were instructed to read off a pair of words and if the learner got it wrong they were to give them an electrical shock. The shocks weren’t real but the learners were hided from the teachers so they didn’t know that they weren’t really being shocked. For each answer the learners got wrong the teachers were to increase the voltage of the shock they were given. The different voltage levels were labeled “15 volts - slight shock” to “450 volts - danger, severe shock” and they were instructed to go all the way until it reached the highest voltage. As the shocks got higher in voltage they would have the learner scream louder and louder, yelling things about his “bad heart”. If the teachers tried to quit the experiment Milgram's assistants, who were acting as the scientists, told them to continue no matter what.

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