Artificial Intelligence Case Study: Machine Learning And Facebook

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Machine Learning & Facebook
Introduction
It could be argued that machine learning is influencing the way we perceive information and think. From customer service software to Google search algorithms, machine learning is already becoming a daily phenomenon that is aiding us towards making better and faster decisions. Machine learning is best defined as an artificial intelligence (AI) approach in which machines are allowed to learn and make further decisions about certain outcomes without programming it to. In this paper, I will further define what machine learning is and by using Facebook’s Messenger Platform as an example, I will showcase how machine learning can be implemented in our everyday life.
What Is Machine Learning? From a technical …show more content…

This tool gives companies the power to have better customer service and an easier way to foster a relationship between brand and consumer. In addition, Facebook has also opened the chatbot to developers. Researchers at Facebook Artificial Intelligence Research (FAIR) have open-sourced code and published research that provides developers new dialog agents (Lewis 2017). The availability of the code will give developers the resources needed to build more complex bots that can decipher meanings and continually learn to get better over time (Lewis 2017). This can also help companies give their customers a more unique experience and provide an overall better branding practice for the …show more content…

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