Arambula Ceramic Tile

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Arambula Ceramic Tile

This paper will describe a new small business which is going to start. This paper will be defined Strategic planning and management and why it is important for the new business to succeed. This paper also will explain the four functions of management relative to creating and implementing a strategic plan. The mission and vision are very important in a company to achieve any objective and goals. The way to find out is there is something wrong is to make a SWOTT analysis to the company to identify what is the situation in the market in comparison with the competence. A score card of the company is also important to make a strategic plan to achieve short term and long term goals in the company. The information above will be explained in this paper as well.

The small business is Arambula Ceramic Tile and is a flooring store, this business sells ceramic tile, vinyl tile, carpet, laminate, hardwood floors, and provide a professional installation as well. Arambula Ceramic Tile is planning to be in the residential and commercial business. The intention is to sell and install flooring for all home builders in the area. But first of Arambula Ceramic Tile must understand and practice strategic management and planning.

Strategic management is a method of mounting and implements several competitive actions to improve the success of a company or organization in the present and in the future. These competitive actions must be derived from the customer’s demand in the external environment and in the same manner in the internal capabilities of the company to develop important decisions. The decisions made by the company must be followed by a analysis of the current business situations to ensures the best decision possible.

Strategic planning is defined as the determination of the process requires achieving an objective that makes the best use of the available resources. As an example in marketing a strategic plan involves selecting target market segments, a position, within the market requirements of a product such as price, characteristics, and channels of distribution to mention some of them.

There are four functions of management relative to creating and implementing a strategic plan and these four factions are planning, organizing, leading and controlling.

Planning is defined as the core of the functions of management, planning is the basis in which the other three functions must be created. Planning can cause trouble for many people in the company and managers as well.

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