Aquidneck Land Trust Case Study

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According to the Aquidneck Land Trust’s (ALT) website, it is a non-profit organization that aims to preserve Aquidneck Island’s open spaces and natural character for the lasting benefit of the community. The non-profit was founded in the 1990’s by a local group of residents to save many things on Aquidneck Island. Three things that these residents decided to focus on were saving the natural character, environmental health and the economic value of Aquidneck’s Island. In the early years of starting this organization, they made a goal to conserve 2,000 acres of land. This goal seemed impossible to accomplish but almost two decades after the non-profit was established, they surpassed the goal of conserving 2,000 acres of land. As John Fornoff …show more content…

It informs the audience on what the organization is about and the photos highlight the 25-year anniversary. Though, the cover photo should show more of what the organization does. For example, the cover photo with the tent that says, “ Celebrating 25 years of Aquidneck Land Trust”, which was an image from someone who attended the event. The audience likes to see content because it is more scenic and natural. Another thing that the ALT’s Facebook page does well is posting content often, which keeps the audience engaged. Many people on Facebook will not keep up with the content that is being posted unless it is consistent and interesting. Although content is posted often, there are many things that the ALT needs to work on. One of the most important parts of the Facebook page for any organization is the about page. This page explains to the audience what the organization is about and why they should be interested to know more about the organization. Important information is missing in this section like the overview of ALT, the long description, the goals and objectives that they have accomplished over the past years, and the the founding of the ALT (1990). This information is vital for the organization and it will help the audience become more interested. There is a post on Facebook that the Providence Business News wrote on in an interview with the executive director that should be included in the about page as well. Also, many of the pictures that are on Facebook were posted on Instagram and the audience wants to see a variety, not the same photos. Some of the posts on Facebook are instructions on where to go to their website to vote for a kids art contest. Majority of the time, people are lazy and they won’t go to the website to vote, it would be easier if people just had to like the photos or share them on Facebook in order to vote. Many

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