Question:
Are products like product red that are based on compassionate consumerism sustainable methods of slowing down the AIDS Crisis and other health crisis in African countries?
Annotated bibliography:
Youde, J. (2009). Ethical consumerism or reified neoliberalism? Product (RED) and private funding for public goods. New Political Science, 31(2), 201-220.
This article provides an excellent analysis about the product RED and its ability to harness private interest and consumer power to address the AIDS, tuberculosis and malaria crisis. The article emphasizes that the product red may not solve the Aids crisis or change the state of health for Africa but it offers a pragmatic solution to dealing with one of the major health issues by tapping
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This article addresses how the RED campaign differs from other campaigns in terms of its ability to increase the sales and profit of a company while also improving a good a brand image. The authors call red into action because companies use the RED brand fight against Global health crisis in Africa as a ruse for their corporate social responsibility where instead they are interested in making profit. This paper point out that if the companies are not transparent about the amount profited and donated, it will be impossible to predict the long term sustainability because consumers will lose trust in the company. But more red like initiatives would be formed that use shopping as a means to save world problems.
Helen Epstein.(2008) .The invisible cure: Why we are losing the Fight against AIDS in Africa. New York:
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It addresses how aid to Africa increases the cycle of poverty and diseases because the nation becomes more dependent on others and will not work to improve their health problems. Although the Aid for AIDS as of 2003 has increased the amount of people on ARV treatment from three hundred thousand to over three million the rate of transmission is still high and treatment is not the only cure. The paper says if Aids increase, the disease will not go away and western donors will lose interest in a cause that is refusing to stop despite their
The good news is that if we act with urgency, we have a great chance to impact the lives of millions of Africans for the better. It seems obvious that, according to Kofi Annan's essay, the best way to do this is by targeting the women of Africa. Through the use of AIDS education, new drought-resistant crops, and international resources it is possible to reduce the spread of AIDS and, in turn, help to lower starvation rates.
Although there are pitfalls could lead the campaign to fail, cause-related marketing strategies have great value for implementation. It can positively influence customers’ attitudes and purchase behavior so that participants in cause-related marketing partnerships could get greater benefits with experience. In addition, Company-cause relationships are evolving from giving, to tactical cause-related marketing to strategic campaigns, from these campaign, customer response is good in terms of brand attitude, brand loyalty, word of mouth and purchase behavior. The outcomes of a cause-related marketing campaign are significantly influenced by implementation-related factors include subject, advertisement approach, the donation amount. To avoid those pitfalls list above, marketing research and customer tracking are needed.
Spink, Gemma. "AIDS." AVERTing HIV and AIDS. 23 Dec 2009. Web. 11 Jan 2010. .
Although the sub-Saharan region accounts for just 10% of the world’s population, 67% (22.5 million) of the 33.4 million people living with HIV/AIDS in 1998 were residents of one of the 34 countries of sub-Saharan Africa, and of all AIDS deaths since the epidemic started, 83% have occurred in sub-Saharan Africa (Gilks, 1999, p. 180). Among children under age 15 living with HIV/AIDS, 90% live in sub-Saharan Africa as do 95% of all AIDS orphans. In several of the 34 sub-Saharan nations, 1 out of every 4 adults is HIV-positive (UNAIDS, 1998, p. 1). Taxing low-income countries with health care systems inadequate to handle the burden of non-AIDS related illnesses, AIDS has devastated many of the sub-Saharan African economies. The impact of AIDS on the region is such that it is now affecting demographics - changing mortality and fertility rates, reducing lifespan, and ultimately affecting population growth.
The AIDS epidemic has reached disastrous proportions on the continent of Africa. Over the past two decades, two thirds of the more than 16 million people in the world infected with Human Immunodeficiency Virus (HIV), which causes AIDS, live in sub-Saharan Africa. It is now home to the largest number of people infected, with 70 percent of the world’s HIV infected population. The problem of this ongoing human tragedy is that Africa is also the least equipped region in the world to cope with all the challenges posed by the HIV virus. In order understand the social and economic consequences of the disease, it is important to study the relationship between poverty, the global response, and the effectiveness of AIDS prevention, both government and grass roots.
In the last twenty years a major evolution of marketing has occurred in relation to charity organizations. As businesses choose to utilize cause-related marketing as a profit strategy, a succession of consequences has occurred, calling for examination and discussion, specifically when dealing with breast cancer, which is popularly associated with the symbol of the pink ribbon. Breast cancer organizations and discussions about breast cancer have seen a major shift from the scientific aspect of finding the cure towards the business side of turning a profit. Consumers must be made aware of the significance of this shift in order to form a judgment and react towards the dangers of the movement.
The marketing team suggests that about 20% of annual profit is reinvested to social cause and philanthropy. A research team will identify the geographical and functional areas where Mylan can invest in the short-term and long term. This action helps to change our brand image from greedy to socially responsible. Currently, many people are infuriated with the high compensation and bonuses received by leadership team at the expense of patients and taxpayer’s money. If we are engaged in social events to help kids with allergies, it will provide a positive message that we really care about the population we serve. Creating our brand image as socially responsible and dedicated to improve well-beings of individual will certainly result in loyal
In the 1920s, the United States enjoyed a great economic growth, which enabled millions of Americans to spend larger amounts of money. Recently invented items, such as cars, also contributed to this dramatic rise of consumerism that occurred during this period. Advertising campaigns helped to fuel the demand for the newly invented items. However, many economists believe that this over indulgence and over spending were harbingers to the Great Depression of the 1930s. The consumerism in the 1920s paved the way for a changing life style and attitude over money and spending in America. Many Americans acknowledge that we, as a society, spend too much money, but this does not stop us from wasting millions of dollars on products and services that we never use. It is true that consumerism has some positive effects, such as improving the economy, creating more employment opportunities and increasing the standard of living. However, the over spending and excessive wasting associated with consumerism result in an unhealthy craving for goods, decreased value of spiritual and moral values and excessive greed; all of which plague American society.
In an article presented by Sud Jhally, “Advertising at the Edge of the Apocalypse,” he mentions that consumerism is dominating our culture and also the hazardous acts of it (2000). To analyze these dangers in our culture, I have presented an evaluation that illustrates my consumption behaviour in regards to fashion. Through this interpretation, it is hypothesized that the consumption of fashion is highly dangerous. This is seen through the influence it has on emotions, class, alienation and the difficulty in attaining an identity. This is significant because in a capitalist society, consumption is a part of people's daily lives; being that so, it is important to be aware of the implications that it has.
Gupta, K 2010, Innovative marketing strategy balancing commercial goal and corporate social responsibility. Mumbai [India: Himalaya Pub. House.
...’s best” for US and African citizens. But how can we decide? Rejecters of aid aim for long-term, big-picture success, while supporters focus on the preservation of lives and short-term maintenance of quality-of-life. How do we satisfy the human desire for both?
Many of the western countries are pouring money into “government to government” packages. One other thing that is being done is, mosquito nets are being given to the people by western nations in order to help stop the spread of malaria, while good in concept, this means that the mosquito net supplier in Africa will be put out of business. Moya explains certain ways to “fix” these issues and “put a dent in poverty.” She starts off explaining that China has been coming to African countries to do business and not acting out of pity for them and building roads, ports, and railways. China has also invested in resources, banks, agriculture and many other African businesses; causing an increase in income to the poor and stopping those people from choosing the other options.
A country once in denial now has it’s South African political leaders addressing the disease that is slowing killing their population The Human Immunodeficiency Virus (HIV) which evolves into acquired immunodeficiency syndrome (AIDS) is affecting South Africa socially as well as economically. This disease is also leaving over a million and a half children orphaned. Most of these children are not only orphaned but living with the virus as well.
Young, D. (2012). Green Marketing & Marketing Ethics, Room 009, Block 17, Middlesex University Dubai. (25th March, 2012)
...ile the pandemic will absolutely leverage the rate of financial development, structural alterations are furthermore expected to be one of the prime economic hallmarks of the AIDS pandemic (Arndt 427-449). The effect of the HIV/AIDS epidemic can be visualized by the overwhelming change in mortality rate of South Africans. The yearly number of mortalities from HIV increased distinctly between the years 1997, when about 316,559 people died, and 2006 when an estimated 607,184 people died ("HIV AIDS IN SOUTH AFRICA"). Those who are currently assuming the burden of the increase in mortality rate are adolescents and young adults. Virtually one-in-three females of ages 25-29, and over 25% of males aged 30-34, are currently living with HIV in South Africa (UNAIDS). The good news, thanks to better supply of ARV treatment, is that life-expectancy has risen vastly since 2005.