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Today's society and consumerism
Consumerism and society
Consumerism in today's society
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In the 1920s, the United States enjoyed a great economic growth, which enabled millions of Americans to spend larger amounts of money. Recently invented items, such as cars, also contributed to this dramatic rise of consumerism that occurred during this period. Advertising campaigns helped to fuel the demand for the newly invented items. However, many economists believe that this over indulgence and over spending were harbingers to the Great Depression of the 1930s. The consumerism in the 1920s paved the way for a changing life style and attitude over money and spending in America. Many Americans acknowledge that we, as a society, spend too much money, but this does not stop us from wasting millions of dollars on products and services that we never use. It is true that consumerism has some positive effects, such as improving the economy, creating more employment opportunities and increasing the standard of living. However, the over spending and excessive wasting associated with consumerism result in an unhealthy craving for goods, decreased value of spiritual and moral values and excessive greed; all of which plague American society.
The end of World War I ushered in a new era of prosperity and steady economic growth in the United States. As people became wealthier, they were able to buy many of the newly invented goods in the market. New inventions such as the refrigerator, radio, and especially the much coveted car, were desired by all Americans, rich or poor. Many Americans did not care about the price or upkeep of the new car; they just had to have one. Radios and cars, luxuries until then, became necessities in the daily lives of the American people. Once a new gadget, came out, it also became a must have an...
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...nacea for all dissatisfaction.
The United States in the 1920s has many uncanny similarities to the United States in 2007. Both times were marked with over indulgence and overspending, and both practices came to end with severe economic downturns that followed. Americans in both eras frequently spent money and rarely thought about the consequences. Consumerism causes people to be extremely money-minded, because money becomes the main focus for most people. People become greedy and want everything that they can get their hands on. Although many people are extremely wealthy, they are also self- centered and remain apathetic to the struggles of the less fortunate. As money becomes the most important item in society, moral standards are loosened. Because of this people will lie, cheat and steal; basically they will do anything to become as wealthy as possible.
During the aftermath of World War I great change was happening to America’s society. Of the nations that were involved in the worldwide conflict from 1914 to 1918 no other nation experienced prosperity socially, politically, and economically as quickly as did the United States of America. The middle-class American suddenly became the most important component to the growth of the American economy. As the purchase of luxuries, the automobile in particular, became more available to middle-class, opportunity in the housing and labor industries expanded.
America was on fire during the period of excitement. These new inventions are making home life easier for women and more enjoyable for the men. Not only were American families buying these new trinkets, but they also started purchasing stock in companies at an increased rate. A commodity that was available before the war but not readily accessed, now has as many as seven million Americans buying and owning company stock after the First World War. With the purchase of automobiles, washing machines, and stock, families were still not making enough to keep up.
The 1920s were a time of leisure and carelessness. The Great War had ended in 1918 and everyone was eager to return to some semblance of normalcy. The end of the war and the horrors and atrocities that it resulted in now faced millions of people. Easily obtainable credit and rapidly rising stock prices prompted many to invest, resulting in big payoffs and newfound wealth for many. However, overproduction and inflated stock prices increased by corrupt industrialists culminat...
The country is no longer in the midst of a depression nor involved in a brutal global conflict. Wartime production had helped pull the American economy out of the depression it was in, and from the late 1940s on, young adults saw a rise in their spending power (PBS). At this time, jobs were abundant, wages were higher, and Americans had money to spend. During this time, modern American consumerism started. Consumer spending no longer means just satisfying an indulgent material desire (PBS).
o all these things is because they are bored with their life and must do something without getting into trouble themselves. The Wealthy during the 1920s are shown to be egotistical people who only care about their own pleasure. New found independence, new technology, and a ban that only make alcohol more tempting certainly makes this prosperous time a moral dystopia. For the first time for many people, they can do almost anything with money; sometimes at the expense of others.
After World War I and during the 1920s, America’s economy was growing to be the best in the world. Consumerism had led to the increase in purchases made by Americans and the amount of products that had been produced. Some of the consumer goods that were now in demand had included the automobile,
On the heels of war, new technology caused a decrease in prices of goods in the 1920’s and in the 1950’s the GI Bill increased income. The bureaucratization of business in the 1920’s meant that more people could be employed in higher paying white-collar jobs than before, including, for the first time, housewives. This new income combined with the reduced prices for goods that resulted from mechanized production, assembly lines and a general decrease of the cost of technology created a thriving consumerist middle class that went on to fuel the economy in all sectors, especially the upper classes. Likewise, during World War II Americans saved up around 150 billion dollars, and this sum combined with the income of the GI Bill allowed normal people to buy expensive things, from houses to cars to electronics to educations at a rapid rate, fueling the trademark prosperity of the 1950’s. The new automobile culture of the 50’s spawned new businesses that catered to mobile Americans, such as nicer and more standardized hotels like Holiday Inn, and drive-up restaurants like McDonalds. Just as the culture of the 1920’s was transfo...
The 1920’s brought many cultural changes that drastically contrasted with those of the 19th century. The Victorian era of the 19th century was a time of character, frugality, and religion. Ideas of the 20th century created a society of modern values. The “Roaring Twenties” was a time of luxury, consumerism and prosperity . New industries from the world war, and the invention of the moving assembly line raised the economy. Businesses flourished on the concept of pleasing the consumer’s needs and desires. Advertisers like Bruce Barton were “consumption engineers”; they gave moral advice while advertising their product to the consumer by portraying themselves as a friend helping out another friend . As America became a power house of production,
“Proper society did not think about making money, only about spending it.”, said Barbara W. Tuchman. This quote shows our real world, and the people that spend money, but they forget about the value of money. Nowadays people want more that they have. They forget how many things they have, and how much money they spend. Most people when they see other people having something better, and in that moment they want to have it also. Also, people forget how hard they got that money, but how easily and quickly they spend it. In the article “The treadmill of consumption” by Roberts, he says that people are willing to go into debt to buy certain products and brands. That is right that people can do crazy things to buy certain goods.
Over the years, Americans’ access to credit has grown dramatically, especially in the 19th and 20th century. American citizens, specifically in the working and middle class, wanted to participate more as consumers, but did not necessarily have the funds to support this. As American ideals for living standards continued to become more luxurious, consumers were forced to pay the price, regardless of their income. However, citizens were in favor of the better living standards, which is what allowed the growth of credit and access of credit. Although government policies played a role, cultural forces were most responsible for the growth of credit access in the 19th and 20th century. The American lifestyle forced credit access to increase because consumer demands were constantly growing and expectations of consumerism were demanded by society normalities. Government policies and intervention followed soon thereafter.
Corruption formed the basis of 1920s society. Rampant speculation with borrowed money, combined with a lack of market information, both caused the market crash that sparked the Great Depression and, in the meantime, provided opportunities to corrupt individuals who took advantage of this chaotic reality. This stemmed from the effects of World War I. A new class of people, exposed to the terrors of the war and disillusioned with pre-war social norms, turned away from harsh realities and towards a flippant lifestyle filled with parties and alcohol. The old rich, upset with this changing society, similarly withdrew from reality and lived in nostalgic dreams. The corrupt could easily exploit these large groups of wealthy people who were out of
‘Brave New World’ by Aldous Huxley is a science-fiction book in which people live in a futuristic society and a place called the World State. In ‘Brave New World’, Aldous Huxley used the idea of consumerism to describe the behaviors and lives of the citizens of the World State. The practice of consumerism by the people of the World State fulfilled their satisfactory and happiness. However, it also blinded purity and truth among its people. Different classes and different genders of people practiced different acts of consumerism such as consuming soma, technology and bodies. They sought happiness from them and eventually these acts became a social norm. However, these practices of consumerism also had side effects. It blinded truth such as
...ansion of radio, film, the automobile, and advertising were some of the incredible changes that transformed America’s economy and the way of life for its citizens, making many of them very materialistic. This was reflected in the economy of the time, which was booming throughout the decade. The mass consumerism was most reflected the in the expansion of the automobile industry, which saw cars become practical necessities after being basically obsolete up until about 10 years prior. Political and social changes also altered the very culture of America, especially the issues of women’s rights and prohibition. The literature of this period also greatly reflected the consumerist nature of America, in works like the Great Gatsby. All of these things helped contribute to the strikingly different America during the roaring twenties that has changed global society forever.
The “roaring twenties” was an era when the U.S. prospered immensely. The nation’s total income was rose tremendously, but not equally. The “Coolidge Prosperity” of the 1920’s was not evenly shared among Americans, which led the rich to become richer, by not having to pay such high taxes, and the poor to not prosper. This widened the gap of disparity even more. In this period of time there was an increased manufacturing output, which made more money for the manufacturing plants and the people who invested in it, but not for the workers. There came to be an oversupply of goods and not enough buyers. During this time credit sales became a big thing for people to use to buy products. The government made it easier to just put i...
Rockwell evaluates how doctors’ offices are open during all hours of the day (Rockwell 639). He argues, “But it can only stay open late because its offices are nestled in a strip mall where the rents are low and the access is high” (Rockwell 639). Ultimately, the purchase of goods by the people pays for the availability and connivance of medical assistance. Without access to urgent and everyday care, the mortality and illness rate would increase and cost more money overall. Rockwell states, “If you think through any service or good that is widely considered to be a need, you will find that it employs products, technologies, and services that were first created to meet superficial demands” (Rockwell 640). When society demands a product or service, the market has to find a way to financially afford the necessity. The consumption of goods helps provide opportunities and availability for the products consumers demand. While there are several benefits of consumerism, the effects of spending money only gives temporary fulfillment. Schor declares, “The increasing consumption of the last forty years has not made us happier. The percentage of the population who reported being “very happy” peaked in 1957” (Schor 635). However, it is important to balance the amount of spending versus saving. Consumers should not spend their money to gain happiness; instead, they should spend their money to support their needs and