Angels Marketing Strategy Essay

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Recommended: Two major thrusts in sports marketing

Goal #1: Increase domestic attendance Objective #1: Have an above average attendance at every “Titans of Their Campaigns” game (e.g. “Jersey Giveaway Game,” “Are You Better Than an Angels’ Player? Contest”). Market Penetration: To achieve this objective, we believe that the Angels should market primarily to the fans they already have, as current are the easiest and most cost-effective to retain. And by using advertisements and promotional campaigns, the Angels can penetrate the market and target existing customers with things they already enjoy, thus, helping solidify the backbone of their market. Implementation: To achieve this objective the Angels will use the two fan favorite players, Mike Trout and Shohei Ohtani in a promotional campaign called, “Titans of Their Continents”. One element of this campaign …show more content…

Twitter, Facebook, and Instagram) by a total of 100,000 by the end of the 2019 – 2020 season. Objective #5: Obtain a 50% increase in the online content and conversation about Trout and Ohtani Market Extension: While it is important for the Angels to retain existing customers, it is also important that they gain new customers. As we previously mentioned, one way the Angels can increase their fan base is by expanding into foreign markets. But in addition to this, the Angels could also expand their fan base domestically. So, to achieve these objectives, we believe the Angels should leverage their social media sites. Implementation: By posting advertisements for different events of “The Titans of Their Continents” campaign on social media, there is the opportunity for retweets. And if a current fan retweets an Angels’ post, a non-fan could see it and be made aware of the event and/or Angels organization as a whole. If they are interested and impressed with the Angels, they will likely start following the Angels as

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