Angel Bar Essay

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Recommended: Understand strategy formulation and implementation

Explanation of Angel Bars Victoria’s Secret Annual Fashion Show gets an average rating of about 7 billion views. Women in America watch for many different reasons. One of the reasons being that these viewers are loyal customers to the brand. However, the primary reason the Victoria’s Secret Fashion Show attracts such a large audience is its emotional appeal to its viewers. It incites and encourages own personal aspirations to be like a Victoria’s Secret Angel. To benefit from viewers’ aspirations, we wanted to create a product that would give them the opportunity to emulate the models. This is how the Angel Bar came to be. Victoria’s Secret models have a strict diet they follow in preparation for the Fashion Show. The diet is as follows: 8:00 …show more content…

Due to the nature of our brand, we will undoubtedly receive backlash for associating the model’s body types to our bars. Opportunities: To promote the Fashion Show, to create another market for VS, and to generate new buzz for the company. Threats: Competitors include Nutrisystem, FitJoy, WonderSlim, Cliff Bars. Target Audience Our target audience are existing customers and middle class women ages 18-45. We have two different target audiences for each type of bar. Angel Bars are directed more towards women in the 20s and older. Angel Bar: PINK Edition is targeted more towards teenage girls to mid-20s. Positioning Our product is a healthy lifestyle bar that is meant to make the customers feel sophisticated, sexy, glamorous, and young. Additionally, there is no other product out on the market that can guarantee its product is incorporated into the diets of Victoria’s Secret Angels. Creative Brief Objective: We want to positively promote the Fashion Show and improve the company’s sales by selling snack bars that the customers can incorporate into their own diets. By introducing this snack bar, we would like to have a ratings increase for the Fashion

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