Analysis of the Use of Film Trailers and Film Posters

Analysis of the Use of Film Trailers and Film Posters

Film posters come in a wide variety of shapes, sizes and colours. Some

have appealing pictures on that target a particular age group, some

are for a general audience, but they all use the same things on the

poster. Anchorage, Alliteration and Eye catching devices. You can find

them at a wide range of places, like at the cinema inside and out, or

on big billboards, or even in town. But they all have one target in

mind, to make you spend your money to see that movie. I shall be

looking at what makes a film poster a good film poster. And then I

will give an example of a good film poster with all the things I

describe.

To begin with I am going to be looking at the general make up and the

ingredients of most film posters. Normally on a film poster it has one

main picture, of the main actor/actress or a scene from the movie

itself, taking up the whole page. Then using anchorage on top of the

picture at the very top, it will probably have reviews from film

critics and other famous, and respected organizations such as

newspapers and TV stations such as the BBC. These reviews will be only

one sentence so that they can fit at least three or four on to the

poster. This will take up about the quarter of the poster. The review

that praises the film the most will probably be in really big, bold

lettering, so that it can attract a passer-by to make them believe

this film is really good. Underneath the reviews will be a quote. The

quote won't be very big but it will be big enough to be viewed from a

small distance. The quote could contain alliteration and be in a

stylish font to also attrac...

... middle of paper ...

... humour that is all around the set not just what they

say. The voice over stops at about a quarter of the way through and

the music carries on, but that is in the background because it starts

showing funny situations and the cast also says funny things. Then at

about three quarters of the way through the voice over starts again.

This time he says the release date. But then he stops and so does the

music. The unique selling point for the movie is the fact it is a

remake of the original Oceons 11.

I have just gone over the two main types of advertisement, Posters and

Trailers, although they are similar they a different in loads of

different ways. They both say things to the target audience through

different ways. One uses colour and big writing the other sound.

Overall, they are both very effective ways of advertising.