Analysis of British Telecommunication

Business at Work

Task 1: Introduction

BT plc is British Telecommunication public limited companies (plc)

registered in England Wales, with listings on the London & New York

stock exchanges. The Business is well-known providers of

telecommunications services and solutions for everybody in the UK.

This business exists to supply telecommunications services, products

and services, and IT solutions to corporate and residential customers.

BT's Group plan is to increase the value for shareholders by

increasing their performance rate by satisfying the customer’s want or

needs and for corporate customers in Europe, achieving global reach

through partnership which have the same motive of running the

business,

BT itself consists mainly of four lines of business: BT Retail, BT

Wholesale, and BT Global Services and BT Open world. They focus on

considered priorities to make a better world’s as a public limited

company wants to deliver the uppermost levels of customer satisfaction

performance and reduce the number of displeased customers each year

which they've established a strategic target to do better than their

competitors consistently and reduce the number of dissatisfied

customers by 25% each year. BT wants to accomplish untreated gainful

revenue growth, while constraining capital expenses enabling the

company to be more financially controlled over the incoming / outgoing

of cash flow. It also wishes to put broadband at the heart of BT,

expand the market for broadband services so in the future the

increasing of the usage of Broadband which will allow the BT to add

value to the BT trademark. BT wants to find and provide solutions and

other value-added services such as growing of BT’s brand by using

different other pricing strategies of the product or services provided

with the BT brand. As a well known business its aim is to place all UK

networks under a single running structure and to control investment in

charitable donations and data platforms, while transferring operations

to new platforms. To use the strength of the BT brand to move into

broadband services for consumers and also into connected markets, such

as communications solutions and business mobility services for main

business customers and information and finally to use different

various combination of skilled and motivated people. From these

objectives it indicates that the company wants to profit maximise by

increasing market shares which has a big influence on profit. They

want to expand their ability to reach into every home mainly in the

United Kingdom.

How successfully the business is meeting its objectives:

The corporation known as BT plc it self is successful which is in fact

meeting its objectives by the increase of the service given to other

businesses and residential customers. Not only have they focused on