Analysis Of Wonder Bread: Targeting And Positioning

1467 Words3 Pages

STP or segmentation targeting positioning is a marketing instrument with the assistance of which marketers differentiate, attract, and retain and growth customer base for their particular products.

According to the topic that has given to us, I select about the segmentation, Targeting and Positioning. There are many kinds of companies who are selling the same products with different prices however the quality of products is not the same. Every person likes good quality products no matter what price. Even though they produce is good product there is always segmentation targeting and positioning for each. This is also look for the appropriate place to go.

On the source of the topic, I agree to choose a bread company called Wonder Bread, which are constant service as well as growing business all over the world in today’s civilization. Bread is become essential food aimed at as a breakfast or lunch or dinner. It can be expended in many ways to satisfy our starvation. Bread is fundamental food in Europe, western, middle east and North America. Even though in Asia their primary food is rice they use bread for breakfast and it is made by wheat flour dough that is cultured with yeast, assists to rise and finally baked in an oven.

It has contracted high level of gluten, which helps the dough sponginess and elasticity normal wheat is usually used ingredient to prepared bread. Bread is one of the basic prepared foods. There is a percentage of verification since ages ago in Europe, which reveal starch remainder on pillars cast-off for manufacturing plants. In todays market bread company is one of the constant developing, which benefits to rise their economy. People are interested by different varieties...

... middle of paper ...

... for grocery stores to identify elder loaves and pull them off the shelves. Wonder bread was produce six days a week. Consumers could determine on which day the different colored bag ties baked the loaf of bread.

Color day
Blue Monday
Green Tuesday
Orange Wednesday
Red Thursday
White Friday
Yellow Saturday

Reference:
• http://www.marketingteacher.com/lesson-store/lesson-three-levels-of-a-product.html

• http://kadywoods.files.wordpress.com/2012/09/wonder-bread.pdf

• http://www.thekitchn.com/color-coded-when-was-your-brea-143430

• http://conceptsofmarketingmanagement.blogspot.com.au/p/segmentation-targeting-and-positioning.html

• https://www.boundless.com/business/management/types-of-management/management-levels-a-hierarchical-view/

• http://education-portal.com/academy/lesson/management-in-organizations-top-middle-low-level-managers.html#lesson

More about Analysis Of Wonder Bread: Targeting And Positioning

Open Document