Analysis Of The Food Industry

1237 Words3 Pages
bulb-icon

Recommended: Effect of advertising on consumer behavior

The food industry’s targeted advertising promotes unhealthy eating habits that resulting in obesity.
The food industry wants people to think that their advertising of products is good for you, but in reality they are not. Most of us don’t even know what we are consuming from eating their food. If people knew what was in their food that the food industries are promoting/advertising, they wouldn’t want to eat it. There can be given facts on this and maybe even some proof as to what you don’t know about the food industry, but also what you are consuming in your body at the same time. Some of the products that they advertise on TV, Billboards, and etcetera, you actually start to believe that they are good products until you start to do your research …show more content…

Now when you actually start doing your research on this kind of topic, you begin to find out a lot of things that you didn’t know or that you thought you knew about when it comes to the food industry. “Manufacturers who need their tomato sauce to be thick enough not to leak out of its plastic carton and just a little bit glossy, so that it doesn’t look matt and old after several days in the fridge were sold the advantages of Microlys, a “cost effective” specialty starch that gives “shiny, smooth surface and high viscosity”, or Pulpiz, Tate & Lyle’s tomato “pulp extender”. Based on modified starch, it gives the same pulpy visual appeal as an all-tomato sauce, while using 25% less tomato paste. Blythman, Joanna. "Inside the Food Industry: the Surprising Truth about What You Eat." Http://www.theguardian.com. N.P., 21 Feb. 2015. Web. 29 Oct. 2015. Somehow the food industry has their way of fooling people and making their food taste so good that you have the slightest idea of we are putting in our bodies let alone the food that’s being consumed. Also, stated in the article, “For the salesman, this preparation was a technical triumph, a boon to caterers who would otherwise waste unsold food. There was a further benefit: NaturalSeal is classed as a processing aid, not an ingredient, so there’s no need to declare it on the label, no obligation to tell consumers that their “fresh” fruit salad is weeks old”. Blythman, Joanna. "Inside the Food industry: the Surprising Truth about What You Eat." Http://www.theguardian.com. N.P., 21 Feb. 2015. Web. 29 Oct.

Show More
Related

  • Summary: The Gruen Transfer

    1213 Words  | 3 Pages

    This is an increasingly concerning factor in the growing national epidemic of obesity. Adverts often mask foods that are unhealthy by emphasising their positive nutritional features – such as dietary fibre and protein. While at the same time ignoring its negative features – including the high amounts of saturated fat and sugar content. In some cases, even products that mention any alleged health benefits are usually outweighed by the health risks associated with consuming the product, that they just fail to mention. In summary, big businesses are using recurring and manipulative persuasive techniques on vulnerable consumers to try to convey the false message of health and nutrition in products when they are in fact more harmful than helpful.

    Read More

  • Be It Ever So Homespun There's Nothing Like Spin Analysis

    867 Words  | 2 Pages

    Companies nowadays are using different and strong methods in marketing their food products. The Companies are very competitive, and the results can affect the people. When we think about this job field, it is convincing that those producers should use cleverly ways to gain their own living. In the other side they shouldn’t use misleading ways that could harm the people. Food companies should be straightforward with every marketing method they use. People have the right to know what they are consuming and also to know the effects of these products on them, whether it is harmful, useful, or even neutral.

    Read More

  • If You Pitch It They Will Eat Summary

    635 Words  | 2 Pages

    There should be limit’s that stop’s food companies from promoting themselves as appealing when in reality their food products are a hazard to our bodies. As Barboza states in his article “There is a need to set specific standards on what is marketed to children…” we are in agreement that, what ever kids see on T.V. or being marketed, they want it! As a child I remember that I wanted many things I saw on T.V. like Carl's Jr, Lucky Charms, Mcdonald's, Gushers, ect… When eating these food products, as you get older it affects your health. A good

    Read More

  • The Myth Of Choice: How Junk-Food Companies Target Our Children

    660 Words  | 2 Pages

    One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,

    Read More

  • Salt, Sugar, and Fat: Is It Cereal or Candy?

    664 Words  | 2 Pages

    Due to false advertising, I feel that certain food companies are being careless in trying to make people buy their products in order to make money in the quickest way possible. My only suggestions for this situation are either the companies to tell the truth about their products, or stop advertising completely. If the companies could spend more time researching the effects of their products, then they could make improvements to their foods or maybe find alternatives to the ingredients. That way people can make the right decisions in buying what is best for them and their children. Thank you for your time.

    Read More

  • David Zinczenko's Article 'Don T Blame The Eater'

    815 Words  | 2 Pages

    Knowledge is power, the more the consumer knows about the food they are eating the healthier choices they’ll make. For instance, in McDonald’s Grilled Honey Mustard Snack Wrap and a small French fry, from McDonald’s is around $6.00 and contains 420 calories 24g of fat (6.0g saturated).If you were to compare that to a Big Mac meals that comes with medium size fries and coke soda would be about 980 calories the Snack Wrap would be a healthier alternative and it would be about the same price $6.00. When fast food chains put labels on their food like McDonald’s consumers can’t

    Read More

  • An Analysis Of Michael Pollan's Escape From The Western Diet

    2499 Words  | 5 Pages

    Just as Pollan mentions, the industries profit from people making poor choices. One of which is choosing processed foods over whole foods. Given the environment people live in, it is difficult to make healthier choices because processed foods, such as canned or frozen fruits and vegetables, packaged foods, fortified foods, and easy-to-prepare foods, constitutes of more than 75% of foods in grocery stores. Foods that go through such processing lose many of their nutritional values, while industries themselves believe that by processing food they are actually trying to preserve its nutrients and freshness. The public falls for this

    Read More

  • Analysis Of Food Inc

    1092 Words  | 3 Pages

    “If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.

    Read More

  • Fast Food Nation Analysis

    1034 Words  | 3 Pages

    Fast food nation is divided into two sections: "The American Way", which brings forth the beginnings of the Fast Food Nation within the context of after World war two America; and "Meat and Potatoes", which examines the specific mechanizations of the fast-food industry, including the chemical flavoring of the food, the production of cattle and chickens, the working conditions of beef industry, the dangers of eating this kind of meat, and the international prospect of fast food as an American cultural export to the rest of the world.

    Read More

  • Misleading Fitness and Health Commercials

    719 Words  | 2 Pages

    Some people do not know all that much about exercise and dieting. They do not know healthy ways to eat, and they don’t realize that one can’t get the “Perfect Body” in just a few days. These people are possibly victims of Fitness Myths. “In 2002, the Federal Trade Commission released a report that shared a review of 300 weight-loss ads promoting 218 different products. They found the rampant use of false or misleading claims” (FTC, 2003) Misleading fitness products can be particularly damaging. If one is mislead into purchasing a product and the product doesn’t work as it was advertised, not only have you wasted your money, but also the product may have physically hurt your body. FTC chairman Timothy Muris talks about the advertising and promotion tactics of the fitness industry “ads that make claims and promises that are clearly implausible and patently false run in all forms of media, with the notable exception of network TV” (FTC, 2003). Misleading advertisements are common among all forms of media. Although TV commercials may be more powerful in their persuasion, an obvious reason for this is that TV advertisements show more misleading commercials. A technique frequently used in commercials to make them seem credible is that “many deceptive ads run in highly respected publications and they are perceived to be credible”(FTC, 2003). Therefore if the TV program you are watching, while the commercial is being played, seems credible, consumers tend to believe that the products advertised during the episode are also trustworthy.

    Read More

  • The Extraordinary Science Of Addictive Junk Food Essay

    704 Words  | 2 Pages

    The sole purpose of a company is to offer goods and services while making a profit. If people have a liking for food products with so many unhealthy items and are willing to buy them, the companies have no obligation to reduce the amount of added ingredients. The companies aren’t the ones forcing the public to overeat. However, these companies shouldn’t market their products to people who they can easily exploit, like children and those who are penurious. Michael Moss, author of the article “The Extraordinary Science of Addictive Junk Food” interviews several people who worked for certain big brand companies and gives us an abundant amount of information on how the food companies make and market their food to “get us hooked”.

    Read More

  • Misleading Food Labels

    1763 Words  | 4 Pages

    More and More people are becoming concerned about what they eat, especially if they consume food products that are manufactured in food industries. However, it is hard to know what exactly you are consuming if food industries provide false nutrition content and mislead consumers by placing false advertisements on the packaging. When a company produces a product that contains misleading label, consumers are not receiving complete information about the food they are eating which could lead to health issues including allergies and problems with diabetes.

    Read More

  • Analysis of McDonalds

    2869 Words  | 6 Pages

    Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).

    Read More

  • Analysis Of Whole Foods Market

    1000 Words  | 2 Pages

    hole Foods Market monopolies green foods with minimum processing, without genetically modified foods as well as artificial coloring and preservatives. Whole Foods Market is one of the leading retailers of organic and natural foods in the world. Main appropriate type or resident group and optimal location for Whole Foods Market will be introduced based on concepts of Whole Foods Market, theories of urban business location and concrete commerce conditions of Toronto. Therefore, somewhere with a little distance from affluent downtown neighborhood such as 777 Bay Street is a best place for new Whole Foods Market in Toronto with wealthy, educated middle-class consumers as its main consumers.

    Read More

More about Analysis Of The Food Industry

Open Document