Analysis Of The Article 'Kids Kustoomer' By Eric Scchlossers

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What do children do when they come home from school with no parental supervision? What about when parents are tired from a long day of work and feeling guilty for not being accessible to their children? In the article “Kids Kustomers,” Eric Schlosser discussed how advertisements are the works of advertising companies to evoke a brand loyalty and how children are being targeted by the advertising companies to reach into their parents’ wallets. He speaks about television being a huge source of advertisement directed at children. He shows research on how children can recognize different characters and how it influences the children to encourage their parents to purchase those brands. While, most people would agree with this author about television being problematic, it seems …show more content…

“Formats include viral marketing- spreading brand-sponsored films and games by email; brand pusher – children hired by companies to recommend products to their friends; celebrity or character endorsement; product placement in films, TV shows, games and social networking sites; sponsored ‘advergames’ on children’s websites; movie tie-ins and brand mentions in pop songs” (as cited in Nairn & Fine, 2008, p.453) Advertising firms are pioneering the ways they entice children to continue to spend money. An “advergame” is simply when a child is on a website or game that includes an advertisement like a brand snack food, soft drink or toy. Advertising companies have included credit card ads into games and toys to include Barbie. Children see these and want to be “just like mommy and daddy.” Therefore, they need that credit

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