Analysis Of Rosie The Riveter

1969 Words4 Pages
bulb-icon

Recommended: Essays on world war ii propaganda

Propaganda, a form of communication, uses a variety of techniques to persuade a population in a negative or positive way toward an idea, position, or political agenda. This goal is often achieved by using misleading information. This use of advertising forms an opinion or set of beliefs and ideas in the audience’s mind that the creator of the piece is attempting to formulate. The 1942 World War II poster, Rosie the Riveter, is a prime example of propaganda due to the portrayal of a strong, leading woman that persuaded millions of women into joining the United States workforce during war time. By the help of this poster, the number of working women rose from 14.6 million to 19.4 million in just 3 years (Shmoop Editorial Team, 2008). The Rosie It allowed them to enter the male dominated manufacturing workforce, and prove their gender as equal since they could accomplish the same amount of work the men could. To help with this transition of breaking out of the barrier, the icon of Rosie the Riveter was created in a specific, strong fashion. This is first seen through her flexing her arm muscle, a visible sign to demonstrate physical strength. It is also commonly only associated that men have muscles and not women. This helps break society to form the belief that women too can be muscular, therefore decreasing the number of people who believe this stereotype. Next, her outfit resembles that of a worker for the Westinghouse Company, an electric and manufacturing company, showing the entrance into male dominated jobs. The specific logo located on her upper arm, is that of one of the companies plant floor workers. During WWII, Westinghouse made major breakthroughs in various war supplies such as in plastics, x-rays, radar, atomic energy, and bombsights. These breakthroughs made a tremendous impact on U.S naval vessels, tank guns, and jet engines. (Dewar, J,2011). Due to this, the Rosie the Riveter poster helped to recognize the company’s assistance to the war effort, which in gained the public’s respect. Rosie’s shirt is also blue, representing a blue This also encouraged women since for so many decades they had been repeatedly told that they couldn’t do certain tasks. Until 20 years prior, women couldn’t vote or work. For once women were looked upon as useful. They could work and feel proud of themselves for this work since it was helping their loved ones and their country. Feeling as the inferior gender for so long, this phrase brought hope into the hearts of thousands of women who truly began to believe that they could accomplish anything that they tried to with the right amount of strength and hard work. Although the original purpose of this piece of propaganda was to help the war effort, it also became an icon for the feminist movement. People across the nation perceived woman as weak creatures that were simply men’s sidekicks. However due to the strong and hardworking image of Rosie the Riveter, the audience then associates strong with women, causing a rippling effect into the public’s viewpoint. Sexist opinions began to be changed and strength was associated with women for a change instead of strictly

Show More
Related

  • Essay On Ww1 Propaganda

    575 Words  | 2 Pages

    Some posters were designed to influence, promote through confidence, patriotism, and having a positive attitude. One propaganda that was like this was war propaganda which was also used in WW1 a vast amount of times. In WW1 it was used to support armed forces and inspire all Americans to help throughout the war. Cruel images were used to bring out powerful emotions, which drew attention to the people and their consciences, fears, principles and their values. Men, women, and children had to make give up personal things for a public

    Read More

  • Propaganda Rhetorical Analysis

    822 Words  | 2 Pages

    Public service announcements are a form of advertisement that is made to appeal to emotions and logic to change the perspective of many people. In the article “Propaganda”, Edward Bernays states, “An automaton cannot arouse the public interest”(110). This means that without an addition of feelings, or pathos, in propaganda movements, it does not and will not work. To make people pay attention and remember what the ad states it has to appeal to feeling and cause them to think about what they saw, read, or heard and how they can change the outcome such as in

    Read More

  • ROSIE THE RIVETER AND HER CONTRIBUTION TO WWII

    1836 Words  | 4 Pages

    The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.

    Read More

  • Rosie the Riveter

    1261 Words  | 3 Pages

    ...and the responsibility to be just as patriotic and dedicated as any other. When the war ended and the men returned, women weren’t required for the occupations, and this stirred a yearning in women to be once again sovereign, and perhaps the time set a scene for a path to complete gender integration and a women’s rights movement.

    Read More

  • Women In World War I

    1370 Words  | 3 Pages

    When all the men were across the ocean fighting a war for world peace, the home front soon found itself in a shortage for workers. Before the war, women mostly depended on men for financial support. But with so many gone to battle, women had to go to work to support themselves. With patriotic spirit, women one by one stepped up to do a man's work with little pay, respect or recognition. Labor shortages provided a variety of jobs for women, who became street car conductors, railroad workers, and shipbuilders. Some women took over the farms, monitoring the crops and harvesting and taking care of livestock. Women, who had young children with nobody to help them, did what they could do to help too. They made such things for the soldiers overseas, such as flannel shirts, socks and scarves.

    Read More

  • Women's Employment in the 1940s

    6013 Words  | 13 Pages

    These questions are still being studied and debated by historians today. Several books have been written on the subject, including "Rosie the Riveter Revisited" by Sherna Berger Gluck, "The Home Front and Beyond: American Women in the 1940s" by Susan M. Hartmann, and "Creating Rosie the Riveter" by Maureen Honey. Additionally, scholarly articles such as "Working Class Rosies: Women Industrial Workers During World War II" by Sherrie A. Koussoudji and Laura J. Dresser and "Beyond the Feminine Mystique: A Reassessment of Postwar Mass Culture, 1946-1958" by Joanne Meyerowitz have contributed to the ongoing discussion.

    Read More

  • World War 2 Propaganda Poster Analysis

    555 Words  | 2 Pages

    One such propaganda poster that was spread across Great Britain features a female factory worker with her arms spread wide that reads: “Women of Britain come into the factories”. This particular poster targeted an audience of women and was used to persuade woman to become more involved in the workforce. By showing the young woman wearing a factory uniform while posing in a victorious manner, the poster has the effect of giving future female factory workers the impression that woman participating in factory work will lead to a victory for Great Britain and its Allies in the war.

    Read More

  • Funny In Farsi

    448 Words  | 1 Pages

    The article was published on February 6, 1943 in the midst of World War II. Women had become an asset to the war effort and were then considered "At Home Soldiers" or "Riveters". They worked in the factories constructing submarines for the Navy, planes for the Air Force, and became medics.

    Read More

  • Rosie The Riveter Research Paper

    550 Words  | 2 Pages

    The pay rate for a female minority is still approximately fifty percent. The war on the gender gap is still very much on. Regardless of that, Rosie the Riveter, female service members, and female munitions workers forever changed the way the world looks at women and war. And their spirits live on in all working women today, especially my sisters of the Armed Forces.

    Read More

  • World War 2 Poster Analysis

    1403 Words  | 3 Pages

    started to produce more and more, and many men that worked in the factories were drafted into the army, leaving open jobs. With such high demands came propaganda that would call for one unlikely group of people, who were believed that their place was inside the home, women. One poster that delivered “The Need to Work” theme greatly and was able to be “… shouting at people from unexpected places with all urgency...” (Every Citizen a Soldier) was the “Soldiers Without Guns” poster. This poster depicted three strong and proud looking women who work attire for jobs usually given to men, such as welding or a factory job. The poster successfully encouraged women to take on such jobs because if the ladies in the poster were able to look this strong and have such equality, then any women could too. When it depicted the equality for women, it pushed other women to go out and find work because that was one thing wanted during that time. The propaganda successfully conveyed a convincing message because women would see it and be drawn to the idea of the equal opportunity for jobs and fill the much needed openings. These jobs that needed workers to aid the war effort eventually were filled up by millions of women, “…the female percentage of the U.S. workforce increased from 27 percent to 37 percent, and by 1945 nearly one out of every four married women worked outside the home.” ( www.history.com). The need for work was not

    Read More

  • Women of WWII in the Labor Force

    1402 Words  | 3 Pages

    ... dismissing these ideas as the war ended and men returned home. Their focus then turned to assuring the male public that women were still women and downplayed the independence they had gained. Nevertheless, those women paved the way for women after them to enter the work force, showing that even though their work was temporary during a time of crisis, they exceeded the expectations a nation had set for them.

    Read More

  • The Life and Times of Rosie the Riveter

    1656 Words  | 4 Pages

    The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their duties were fulfilling the patriotic and feminine role. After the war the government and media had changed their message as women were to resume the role of the housewife, maid and mother to stay out of the way of returning soldiers. Thus the patriotic and feminine role was nothing but a mystified tactic the government used to maintain the American economic structure during the world war period. It is the contention of this paper to explore how several groups of women were treated as mindless individuals that could be controlled and disposed of through the government arranging social institutions, media manipulation and propaganda, and assumptions behind women’s tendencies which forced “Rosie the Riveter” to become a male dominated concept.

    Read More

  • Analysis Of Dove's Real Beauty Campaign

    1001 Words  | 3 Pages

    As of the modern day, advertising is everywhere; it is on our televisions, we hear it on the radio and we see it on cars and trucks. Advertising can take many forms, one of which is propaganda. Propaganda techniques are useful in persuasion and drawing people to a certain cause but mostly we hear of propaganda being used in times of war. However, the Dove’s Real Beauty campaign is a modern day example of propaganda that uses many known techniques of persuasion. This campaign is very prevalent in today’s society because it targets body image among women; more specifically, the campaign aims to positively change how women view themselves. Lee & Lee (1972) describe multiple types of devices that are associated with propaganda such as, name calling,

    Read More

  • Essay: How World War II Changed America

    662 Words  | 2 Pages

    During the war, men were off fighting for America, and the women were left behind to take over their jobs in the factories. Women proved that they can do almost all of the same jobs as men. Rosie the Riveter, a picture of a woman flexing with a caption of “We Can Do It,” became the symbol for women all across the nation. After the war, years later, women began to receive equal pay for the same jobs that the men were doing. Many other minority groups, such as African Americans, played a huge

    Read More

  • Propaganda in World War II

    807 Words  | 2 Pages

    When a person sees a new advertisement or commercial for their favorite shoe company, they immediately want to go and check out their latest designs. Similarly, propaganda uses different sources of media to encourage people to buy a certain item that will benefit their country or an organization. Propaganda was used in World War II to encourage citizens to buy certain tools or participate in certain events to help the soldiers fighting. Both video and radio advertisements were used by the Allied and Axis powers to encourage citizens to aid the war effort, resulting in a rise of nationalism and resentment towards opposing sides.

    Read More

More about Analysis Of Rosie The Riveter

Open Document