Analysis Of Poise

Poise’s untitled advertisement, published in People Magazine, argues that family relationships are more important than life’s inconveniences. The advertisement shows a mother and daughter laughing, smiling, and playing barefoot with hula hoops in a backyard on a summer day. In the top right corner, there is chalk text that says, “protect the moments that matter the most” and on the bottom left corner is a picture of the Poise pads product. The ad’s main point is to establish that Poise pads are the key to cherishing life’s precious moments uninterrupted. The purpose of the advertisement is to sell women their product, Poise pads, to avoid ill-timed bodily functions and to preserve life’s small moments.
Poise’s ad effectively sells their message

The phrase, “protect the moments that matter the most” fits perfectly to the message and sale of the product. The statement suggests that women wearing Poise don’t have to constantly run back and forth to the restroom changing out other, less-absorbent, hygiene products. The ad’s layout was effective because of the visually clear and engaging flow of content. The design of the ad leads the audience through the image to the three-sentence description of the product at the bottom of the page. The informative and compelling pitch calls the viewer to request a free sample; ultimately, the manufacturer expects an increase in sales. The ad is convincing because of how real it feels. It almost looks like a picture that a father took of his family playing. Furthermore, there are two female models in the advertisement: one woman (on the left of the ad) appears to be in her early 30’s, and a little girl (on the right) assumed to be the woman’s daughter. Both models are smiling and twirling hula hoops around their waist barefoot. The mother and daughter playing together shows the audience the special relationship they’re building in this moment. Most mothers can relate to playing with their children and often value