Analysis Of High-Tech Tools Help Stores, And Shoppers

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In the article “High-Tech Tools Help Stores—and Shoppers” by Karla Givens, the central idea that Givens wants her readers to understand in this article is that cell-phone tracking has made it so stores know what’s trending; what to display to attract customers. I know that cell-phone tracking is working to help customers because once, my mother and I were trying to find a bathing suit for me, and the one I wanted was too expensive. Surprisingly, my mom got a coupon for a sale on bathing suits a few minutes later. In “High-Tech Tools Help Stores—and Shoppers”, Givens writes, “The more store owners know about their customers’ behavior, the better they can make the shopping experience. They can improve displays, showcase popular merchandise,

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