The Way Life Goes
With the national economy stronger than it has been in decades, 1999 was a peak year for good old American consumerism. Timely for a generation of consumers. Nordstrom Inc., one of the nation’s oldest retail legends, approaches its 100th anniversary with over one hundred department stores across the country. Nordstrom profits by targeting untapped consumer resources in cities such as Providence whose shoppers previously crossed state lines to fill their closets and empty their bank accounts. The opening of one of their shiniest new branches, the first in Rhode Island, boasts milky marble floors, the latest in escalator design and Providence’s highest class of designer clad shoppers. Whether you are in Nashville or Anchorage, the quality of merchandise, service, and shopping environment at Nordstrom is set at a high standard. The air is thick with expensive perfume, sales clerks are smartly dressed and excitable, pink cashmere hangs delicately from the racks. Nordstrom Inc, which has done well in the stock exchange and on the internet, attempts to provide a pleasant shopping experience for customers. After a white chocolate mocha at the Nordstrom Café and three expansive floors of warm overhead lighting, most agree. People come for the atmosphere, the fashion, and if they happen to know about Leroy, they come for the music. Sometime in November, a young man from East Providence wandered into Nordstrom with a group of friends, noticed that the black Steinway on the first floor was silent, sat down, and began to play. As his fingers rolled an eclectic mix of gospel, jazz, and blues across the ivory keys, a crowd of shoppers abandoned their purchases, literally dropped their bags, to surround the piano, drawn by the music to this magnetic musician. No one had heard anything like it, especially in a department store. Stephanie in jewelry dialed Merideth on the third floor. Nineteen year old Leroy Robinson landed himself a job.
Three months later at 10:00 on a Tuesday morning, uncomfortable with the silence of slow business, Leroy evokes the same reactions for the few who meander in. Entranced stares. Commending nods. Grown men surround the Steinway to tap their feet, clench their fists, and in a few octaves above their natural ability, sing fragmented lyrics to old jazz tunes. He appears lost in a world of improvisational music but he looks up to acknowledge the customers and smiles at every last one.
Eddie Bauer Inc, offers many different products for both men and women who seek versatile, classically styled, high quality merchandise to meet their wardrobe and home décor needs. Eddie Bauer considers the location of its stores to be the most vital factor in achieving maximum sales. The company, however, must determine how it can best identify these locations in order to reach its target market. With recent demographic changes, it is essential that they gather information to answer some key questions in order to do so. (Aaker, Day, Kumar, & Leone, 2010)
The father, Lou, is characterized as an odd jazz aficionado that cares about his family and wants them to have every opportunity available. Lou losses himself in the music as told in, “Are you listening to this? These cats are burning the paint right off the walls,” while also vigorously snapping his fingers and bobbing his head (19). On the way home from this very same jazz concert he has the idea to start teaching his children musical instruments so that they can form a group. Lou is convinced that his three novice children could, “go right through the roof,” (20). This is an instance of the father’s will for his children to make something of themselves. As a jazz connoisseur the father seems to have some suppressed dreams of his own to perform and “make it big” but has chosen the life of a computer engineer so that he can support his family comfortably. Thusly as a parent Lou believes that his ch...
Ron Johnson spent a great deal of time and money to promote his ideas of “stores-within-stores” by turning floor space into an area to house several branded boutiques. He did this in order to attract a target market of a wider demographic which includes age, gender, and generation. One of the m...
Nordstrom retail stores have large hallways, and everything is presented in a very classy manner. The color scheme includes pale yellows, whites, and gold, to provide a more elegant appearance in the store in order to make the shopped feel special. The design is also seen through product organization. Compared to stores like Macy’s, which organize their products based on brand, Nordstrom organizes their products based on lifestyle. Because of this, it is easier for shoppers to find clothes similar to their style as opposed to by brand. In effect, shoppers will purchase more products. This also is a type of experiential retailing, where Nordstrom customers are able to experience the elements of their lifestyle within one section. More so, the product presentation will draw people’s eyes to products, even if they are not looking for it. This gives Nordstrom a competitive advantage in relation to other similar retail stores because it makes their store look more glamorous and high-end. While other stores may focus on value, Nordstrom utilizes the retail positioning strategy to make a customer feel more high-end and
Nordstrom can continue providing their exceptional online experience and client focused approach using their online system by offering an unmatched online experience that copies their in-store customer service. This would allow Nordstrom to raise its revenue considerably as well as further improving their brand image. I will also discuss specific ways of successful execution, and the steps required to provide Nordstrom a stunning picture of how to execute strategy.
-Thomas, Bob. An American Original Walt Disney. The Walt Disney Company. 1976. New York, New York, USA. Print.
Jesse Worthington develops the central idea of Barneys case stirs talk of ‘shopping while black’, she talks about how big the issue of racism is by talking about the personal experiences of African Americans while shopping at Barneys. Washington explains racism and stereotyping that is being pushed on black people who shop at high end, expensive department stores. Stereotypes such as not being able to afford something so just shoplifting it. (Washington ,3)“... One study
According to the CDC, diabetes is becoming more common and has more than tripled from 1980 through 2011, from 5.6 million to 20.9 million (Diabetes public health resource, 2013). Type two diabetes can be managed through diet and exercise. Type two diabetes is a condition formerly called ‘adult-onset’ or ‘non insulin-dependent’ where the body doesn’t
College sports has become like a job with players getting paid in scholarships, and the coach being the boss. The players must do what the coaches tell them to, and that is not always the best thing because coaches will do whatever it takes to win and earn money, even encouraging the use of drugs (Peck 36). Sometimes when coaches want players to come to their schools, they will give them preferential treatment and benefits while they participate in college sports regardless of NCAA rules (Saffici and Pellegrino 1 of 6). There is no doubt that college athletics are changing and becoming a big business, so the rules associated with how student-athletes are treated must change too (Saffici and Pellegrino 1 of 6).
Carringer, Robert L.. The Jazz singer. Madison: Published for the Wisconsin Center for Film and Theater Research by the University of Wisconsin Press, 1979. Print.
While T2DM is traditionally viewed as an adult disease, its prevalence among children and adolescents is becoming a major medical crisis, particularly targeting minorities and those genetically prone, and resulting from the rising obesity rates, sedentary lifestyles, and dietary indiscretions. The disease is more commonly found in minorities, predominantly African Americans, Mexican Americans, and Native Americans. Studies of African American children have shown that compared to Caucasian children they have higher rates of insulinemia, increased b-cell activity, reduced insulin clearance, lower insulin sensitivity, and higher obesity risks (Arslanian, 2002). Although it is unclear if these factors are due to racial intrinsic differences, lifestyle, genetics, or other biological factors, these issues could easily explain the higher prevalence of T2DM among minorities. It is most accepted that a combination of these factors is the primary cause for the relationship between race and diabetes.
Castro, F., Shaibi, G. Q., & Boehm-Smith, E. (2009). Ecodevelopmental contexts for preventing type 2 diabetes in Latino and other racial/ethnic minority populations. Journal of Behavioral Medicine, 32(1), 89-105.
In today’s society diabetes mellitus has become a prevalent issue, especially because it is affecting our youth in increasing numbers. Diabetes is defined as “a complex disorder of carbohydrate, fat, and protein metabolism that is primarily a result of a deficiency or complete lack of insulin secretion by the beta cells of the pancreas or resistance to insulin ("DM," 2013, p. 522). The number of adults diagnosed with diabetes has significantly increased from the 1980s to today, as well as the number of children being diagnosed. Risk factors such as family history, obesity, and ethnicity are all crucial to the prevalence of diabetes and its devastating effects on the future health of those affected. Asian-American ethnicity is associated within the high risk factors along with several other ethnicities such as African Americans, Hispanic Americans, and Native Americans (Smeltzer, Bare, Hinkle, & Cheever, 2010, p. 1197). The following will establish how diabetes in adolescents has become a critical topic for their generation and the effects it is having on their personal care and in collaboration with their healthcare providers and nurses.
middle of paper ... ... The multiplicity of visions found within Morrison’s novel mirrors the multi-instrumentation of combo jazz and various solo ‘viewpoints’ from which a tune is played by different band members (Pici). Such a non-omniscient and non-omnipotent narrator makes storytelling an ongoing development, just like it is with the jazz music.
W.E.B Du Bois was the first social theorist who not only wrote extensively on the experiences of his fellow African-Americans, but also critically remarked on the global racial order to understand the economic and racial dimensions of the European colonization of Africa and other third world countries. In his definition of The Color Line, Du Bois describes the global phenomena as ...