Analysis Of Gillette Razors

Essence magazine released this advertisement for Gillette, one of the best-known razor brands on the market. Most people know of Gillette razors, whether they are men or women. But, this ad is directed specifically to men. It depicts a woman staring at a man, who is holding a picture of another man in front of his face. Stretched over the picture are the bolded and capitalized words “Give Him the Gift of Celebrity Style”, which can lead readers to assume that the man is a celebrity. Moreover, this ad suggests that the man that uses Gillette men’s razors has the classic sophistication of an old-time celebrity, and that he attracts women like the one in the picture. The photo evokes an overall feeling of sophistication and class.

The color-scheme of this advertisement is dull and neutral. The main colors are beige tones, navy blue, white and red, which are very classic colors. Therefore, giving readers a simplistic vintage feeling, reflecting an early 1900’s theme. The man in the picture stands out against the color of the beige walls by wearing navy blue, a

The man is sitting in a slightly slouched position with his arm around the woman, but he also has his legs crossed in a professional and classy way. In this way, he is exemplifying the typical easygoing rich man, who keeps us his appearance and holds himself to a certain standard of sophistication. The woman, on the other hand, is sitting close to him and slouched slightly forward, holding a book. However, she isn’t reading the book, she is looking at the man longingly which makes the man look desirable and more important than the book she was reading. This displays how desirable men who shave with Gillette razors are. Additionally, both the man and the woman are sitting in luxurious positions, demonstrating their power and importance as celebrities, and further proving that men who use Gillette razors live extravagant