Analysis Of Big Bazaar

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5.1 FINDINGS

1. Generally youth and women’s are the main customers at Big Bazaar.
2. Between 18-40 can be deduced that most of the consumers who visit retail outlets regularly are the youth.
3. Distribution in the number of men and women who visit the retail outlets and appropriate decisions can be made keeping these numbers in mind.
4. They can influence the loyal persons for more people and our customer base can be increased.
5. Electronic media has an great impact on customers they are getting aware about new products and related offers.
6. Due to availability of all products under one roof and near by their house helps customers to shop weekly and shop fresh every time.
7. Groceries are the main items purchased by the customers and they are aware about big …show more content…

Big bazaar should give more attention to the latest trends especially in fashion apparels.

5.3CONCLUSION

● The report reveals that there is huge scope for the growth of organized retailing and improvement of Big Bazaar Store in Hyderabad city.

● With the changing lifestyle, modernization and westernization there exists a huge scope for the growth of Big Bazaar store and is therefore a threat to unorganized retailing.

● Big Bazaar store are able to provide almost all categories of items related to food, health, beauty products, clothing & footwear, durable goods so it become quite easier for the customer to buy from one shop and hence is a convenient way of shopping when compared to unorganized retailing.

● Aggressive Marketing is the key to increasing the market share in this area, since the market has a lot of potential both in terms of untapped market.

• In peak hours ,especially on Wednesday,Saturday ,Sunday and festival days ,customers have to wait long time at cash counters.
• Besides these ,70% of consumers visiting to bog bazaar were satisfied with services and products.
• Customer services desk collects customers opinion /feedback for continous improvement in their

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