Analysis Of 5 Seconds Of Summer

My object of analysis is going to be “boy bands” which I am defining as “a band of boys usually playing pop music that is marketed towards young women.” I am going to specifically look at the band 5 Seconds of Summer and I am going to look at how their music and success becomes undermined because their target audience is primarily young women. I am going to do this using feminist theory and this project will examine how ideologies regarding the connection between young women and the band itself being written off artistically are almost embedded within society, in that people say things such as “this band sucks” without ever really listening due to their classification as a boy band. This is primarily linked back to who they are marketed toward,

I’m also assuming society demeans things associated with young females. This is important because this is where the main aspects of feminist theory will shine through and the idea of social views of things associated with females have been demeaned in a patriarchal society will be further examined. This allows me to frame the actual analysis of my work within the theory. It also allows me to look at the constructed identity of young women within society and how society views things that they not only like, but are marketed and almost trained to like; society tells them to like things, so they do and may then be judged for it.

Research

I will do research into finer details of feminist theory and see if there is a particular branch of feminist theory that best fits the kind of research I want to do. I also want to do more research into the idea of ISAs as described in the text and use the idea of institutionalized ways of thought to contextualize my argument and frame where I’m coming from.

I will also need to research more to do with the idea of boy bands and commercial success to gain exact figures in terms of sales, awards, and views. I am also hoping to do comparative research between 5 Seconds of Summer and a band of similar music style that is not aimed at young girls and compare general social response/acclaim

Additionally, I will look at fan feedback of the band and see if even the people who are buying the albums and going to the concerts are even acknowledging the successes of the band as something of merit, or are viewing their music in terms of how the patriarchy tells them to (i.e as a guilty pleasure). This is where I will apply the idea of discourses (whole systems of thought, speech, and knowledge production that structure institutional and social practices, (O’Brien & Szeman, 2014), ISAs, and feminist ideas of patriarchy spurring off Gill’s challenges of postfeminist assumptions of power that “women have not overthrown but rather internalized the disciplinary regime that dictates particular and compulsory ways of looking and acting” (O’Brien & Szeman, 2014), the idea that not only is the band not given respect musically, but perhaps these young women themselves become convinced that their music is more of a “guilty pleasure” than it is “quality