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Total quality management in the automotive industry
Total quality management in the automotive industry
Total quality management in the automotive industry
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Introduction:
An industrial machine agent has two department, the sales department which promote and sell machines and the after sales service department which provide the after sales services and technical support to all machines sold by the sales department.
The after sales services department is the backbone of the sales department, since the professional technical support gives the potential to the sales department to sell more machines. In other word, the sales people sell the first machine to the customer, and the service people sell the second, the third - and so on - to the same customer. Usually, when the sales man approach customers to promote a machine, he promote the services as well, so that the customer rest assured that once the machine breaks down, a competent staff will come any time / any day and put back the machine into working condition in no time!
In general, customers are factories and workshops that manufacture and fabricate sheet metal, and sold machines are used in production process, so that each minute the machine stay idle the customer lose money, hence; fast and reliable services is absolutely important. Therefore, the competent of the after sales services provided by the machine agent play a significant role in taking the decision for purchasing new machine.
Processing of Service Calls & Executing Repair Job:
A customer got his machine under breakdown, once the breakdown occurred, the operator notified his manager in which he notified the service department of the machine agent, and informed them how much this machine is critical in the production process.
Fig 1 shows the standard procedure to process service calls, and this service calls got processed through it. Once the service coordinator r...
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...ustomer; in this case the Gap 1 can be closed immediately.
4. Service manager should advise the sales manager in the sales department to avoid overpromising, and to be more realistic in describing the quality of the after sales services, and it should be in a reasonable and logical way. Also, the service manager should communicate with the customer and describe to him why the promised service quality was not delivered to him, and how the department is working to improve it.
After the service department apply the recommendations above the breakdown time will be dramatically decreased, and a significant improvement in wrench time will be seen, and so the service quality gaps will be minimized. Table 3 below shows the development of closing these gaps over the next six months, and Fig 2 shows how the wrench time will be increased and the decrement in breakdown days.
The sales department would need information such as prices of products so that they can inform customers. They would also need to know if certain stock is available before talking to customers about that product. Marketing This function of the business is responsible for identifying the needs of customers and fulfilling the customer desires profitably. In other businesses sales and marketing may be combined into one department but
As you can see from the points above it is vital to give good customer
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
The help desk is a tremendous resource of both cost efficiency, value, and support. When the help desk is operated properly, customer and employees are able to communicate and quickly have problems resolved. Our current Help Desk business model is to outsource a contract with a service provider who specializes in help desk design, implementation
A service firm performance is usually measured in terms of quality. Nevertheless, these performance measurements can also be measured in terms of time, flexibility and cost, and they can also be used by a manufacturing company. In order to analyze the measures, I will divide them to the three main parts of operations, input – process – output:
Determination of the feasibility of one of the proposed service lines in the attached “Service Line Development Case Study”:
middle of paper ... ...in keeping the wheels of the business. The maintenances of the company equipments etc. They also acts as a help support of the company, this means if there is any enquiry by the customers, the customers will ring the helpdesk support and complain about the products or any information that the customers need will be provided by the this department. About the complains, these complains will be transfer to the research and development department to make the product better or to fix the problem the consumer having.
Chase, R. and Apte, U. (2007). A history of research in service operations: What's the big idea?.Journal of Operations Management, 25(2), pp.375--386.
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They can translate their core value of honesty into action by giving true and accurate estimates for the repair service of the autos. They can translate the value of reliability by doing a satisfactory job on the repairs. They can translate their values by giving an excellent customer service to the customers. This will produce A-plus value, thus strengthen the relationships by building customer loyalty.
Over the past few years, the increasing dynamism and competition in the business operating environment has led to a lot of changes in how the companies conduct themselves with respect to its customers. Customers being the focal point of revenue; manufacturers are increasingly taking interest in being focused on customer satisfaction by delivering the products and services on time.
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Service management is refers to the chain management system which established the relationship between the organization and consumer. It is integrated into supply chain management system when the actual sales and customer intersect. The aim of service management system is to provide the best services to the customer through their performance. The high performance of service management can ensure the optimum services to their customer in a complex manner than the typical supply chain. Most of the time, the organization requires larger inventories and strong integration with different system and innovation. They have to be prepared with advanced information and high performance to accommodate inconsistent and uncertain demand. Moreover, Service Management must be coordinated across numerous services with large number of parts and different level of the supply chain.
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