An Analysis Of Micro Environment And Macro Environments

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The main factor is our knowledge on external environment of marketing which enables us a good marketer to foresee any possible occurrences from the external environment that can be influence our marketing objectives. This may help us to equate or formulate some effective strategies to help our business to overcome its threats into opportunities.

Marketing environment made up of two factors Micro Environment and Macro Environment

Surej P John , in his web content uploads explain us that , Micro Environments as the actors close to the company that affect its ability to serve its customers and those are the company, suppliers , marketing intermediaries , customer markets , competitors and publics. And he also says about macro environment as …show more content…

Walmart , Carrefour and Best buy are some examples of retailers.

Physical distribution firms :- These are the intermediaries which help the company to stock and move the goods from Origination point to other destinations. Warehousing and transport agencies , shipping companies, etc are some examples for physical distribution intermediaries.

Marketing service agencies :- These are marketing research firms that helps the company target and promote its product to the right market. Media forms and advertisement agencies can be considered as some examples for marketing service agencies.

Financial Intermediaries. :- These includes banks , credit and finance companies , insurance companies , and other financial services that help in financial transactions or insure against the risks associated with the buying and selling of goods.

Customers

Five types of markets that purchase a company’s goods and services.

(a) Consumer : Consumer market consists of individuals and households that buy goods and services for personal …show more content…

1. Demographic environment : These are the factors derives from the study of human populations in terms of size , density , location , age , gender , race , occupation and other statistics. This study explains how many percentage of total population speaks a particular language and share a common culture. These studies divides the age group in to 0-14 , 15-64 , 65 and above and categorize the percentage of males and females in this group. The study or research we do on these are considered to be demographic environment and which affect the macro environment as well.

2. Economic Factors : They represent the wider economy so may include economic growth rates, levels of employment and unemployment, costs of raw materials such as energy, petrol and steel, interest rates and monetary policies, exchange rates and inflation rates. These may also vary from one country to another.

3. Natural Environment : These are natural resources that are needed by marketers or that affected by marketing activities. The factors considered to be natural environment

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