Amazon Marketing Strategy

1) In regards to technology, the Amazon Dash shows the world that technology has power and more power than we thought at this point. It is no secret that there are countless movies about technology being the very thing that rules the world and although this button in no way makes me fear that happening, it does make me realize that technology will continuously keep taking over things of our everyday lives. This button is already able to replenish household items, therefore, I believe it will not be long before it can replace anything in your home at the touch of a button. I agree with the article that it won’t be long before a drone from Amazon will be at our doorsteps, and this will become a normal occurrence in our world. Channels of distribution

The first step generating leads, at this part of the production Amazon is only selling a handful of these products. By this they will be able to more accurately figure out the target market and coming up with ads to increase the numbers in the target market as well as trying to draw others in. The second step qualifying leads, Amazon will need to see exactly how much people would be willing to pay for this service and be willing to play around with prices to see if results change. With the cutting out of interaction in stores for the trial stages Amazon should continuously follow up with consumers that are the first to try out the product in order to get feedback on improvements that they can make towards the product. The third step, Approaching the Customer, Amazon should make sure that anyone in contact with the customers knows everything there is to know about the product itself, and also that they know exactly where the customer fits into the market. For example, do they live in a rural or urban area, elderly or a younger market. Knowing exactly where they fit into the market will be essential in knowing what to say and key in on when trying to sell the product, or when talking to customers that have already bought the product to be able to get good feedback of satisfaction and concerns. For the fourth step, for customers that have already bought the product they must make sure they are listening to the concerns and ensure the customer that they Amazon will do everything in their power to address it. For people that have not bought the product, listen to their reservations and address ways of how what they are worried about is, respectfully, not an issue. If meeting in person, give the customer documents on why the product is good for them, or offer to email it to them. For some, a paper document listing the different ways that the product is good for them