1. Promotional activity description
Nissan Almera competition
According to the three $1 vouchers that had been offered, the company also offered a chance to win a Almera car for free to its customers. The customers who interested in this promotion were directed to the company’s website which provides the LivingSocial campaign information. On the page, customers could saw the information for enter this competition by put their data and joined the Almera simply test driving.
The last step to have a chance to win this event. The customers needed to go to a Nissan Dealership for drive testing. With this process, it showed only the target group who committed to the brand. This LivingSocial’s promotion is successfully in term of a highly engaged
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This situation had shown a numerous number of consumers and provides a natural synergy with the company’s ideal demographic for the product.
• Expected outcomes
To gain more attention from target audiences which is females between 25 to 30 years old by the use of social media channel? Data of potentials buyers’ information sharing with all dealers were required as it affect directly to consumer to join the new product’s driving test.
3. The promotional strategyand its implementation
The LivingSocial campaign had developed an innovative opportunity and good work environment for its members together with working closely with the company’s marketing team.
The strategy took the following elements into consideration:
• Targeted approach
Females who is aged between 25 to 40 years old was the highly engaged for this campaign. This situation had shown a numerous number of consumers and provides a natural synergy with the company’s ideal demographic for the product.
• Online to offline
As this campaign aims to targeting toe potential customers from online with motivate them to go into dealerships. Its target audiences are accustomed were tailored depend on their location with the use of daily eDMS or electronic direct mail and through the LivingSocial website for in-store deals
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They had been to visit a dealership for drive testing with a new product. Three cars were sold within a shot claimed time of the vouchers.
5. Ideas for future promotional campaigns.
• Loyalty program:
This is a program that the company offer to frequently make purchases customers. The customers may receive free rewards, merchandise, vouchers or advance released products.
• Value add services:
An integrated marketing campaign is a marketing tool which is delivers the information products or services to each customer at the right time with the highest value and profitability to the customer.
This type of campaign is aims to increase relationship with relevant customers with growing knowledge about its customers. When develop and implement this type of campaign effectively, it will benefit in increasing of market awareness, customer’s response, revenue and profit maximising. To operate this campaign, the business needs to focus on communication and relevant information which need to be covering all essential points as the marketing campaign is an important factor for growing the
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Smiling faces, beautiful women and “American made” were the typical elements in advertisements during this decade. DDB’s first “big idea” behind the campaign was no different; The main goal was to make the Volkswagen more American by shooting Suzy Parker standing next to a Volkswagen. It wasn’t until after visiting the production line and watching the step by step production of the Volkswagen did DDB strike gold with an innovate new “big idea.” What resonated with the American advertising team the most during this visit was the incredible quality control of the German factory, thus they decided on “an honest car promoted with Honesty.”
The ad printed in Olay’s brochure, and the target audience was women who were aged 30 to 55 facing age wrinkles.
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More than just a sale promotion strategy Lisa and her team have built lasting relationships
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Since its creation, the Coca-Cola Company has made a difference in refreshing the world’s mind, body, and spirit through the essence of its product. Coca-Cola has aimed to inspire the moments of optimism and happiness through its brand and actions to create value and a difference throughout the world. It has declared its overall mission and goal to understand the trends and forces that shape its business and to look forward into the future. Coca-Cola has created a new commercial advertisement that captures the unique relationship between brothers which creates a universal story of love and conflict. However for advertisers, it is key to understand the product or service and how its attention of potential is influencing current consumers.
We gained exposure working as a team and real life marketing experience. To help grow a local business.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
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