All Media Is Cross Platform

1732 Words4 Pages
bulb-icon

Recommended: Evolution of new media

The concept of cross media can be defined as a “…story or experience that is distributed across multiple media platforms using a variety of media forms.” (crossmedia innovations) which has increased since technology revolutionised and has become a huge part of our lives.

The media in today’s society has arguably become much freer to do what they want than ever before because of the growth of cross media platforms and technology. There has been a rise of blogs, the uploading of videos and a massive growth of social networking sites and technological devices such as mobile phones that are now used for more than telecommunication purposes, it has the ability to play music, video, take photographs, has access to internet access and much more. “A process called the convergence of modes is blurring the lines between media… such as the press, radio, and television.” (Dwyer, 2010). These types of media are no longer individual and isolated, due to convergence and the ever evolving technology the lines have become blurred and fragmented allowing producers and consumers to create media and distribute it on various media platforms.

The concept whether there is such a thing as “passive old media [and] interactive new media” (Negroponte, 1995) within the changing media landscape is ongoing, however it could be questioned to what extent this is actually true. Is the media from then and now really that different? Dwyer (2010) has argued that digital media has replaced and supplemented these “passive old media” forms with more interactive and multi platform convergent ones. However, Jenkins (2006) ideas denote that ‘old media’ forms don’t actually “die”, they still exist but it is simply forced to coexist with new media; “what dies are simpl...

... middle of paper ...

...New York: New York University Press.
Negroponte, N. 1995. Being digital. New York: Knopf.
O’DONNELL, C. 2012. Games Are Not Convergence: Spider-Man 3, Game Design and the Lost Promise of Digital Production and Convergence. Web-Spinning Heroics: Critical Essays on the History and Meaning of Spider-Man, p. 234.
Perryman, N. 2008. Doctor Who and the Convergence of Media A Case Study inTransmedia Storytelling'. Convergence: The International Journal of Research into New Media Technologies, 14 (1), pp. 21--39.
Spiderman 3. 2007. [film] United States: Sam Raimi.
The UK’s House of Lords Select Committee on Communications in their Ownership of the News Report. 2008. Select Committee on Communications. [press release] 11th June 2008.
Wood, M. M. and Baughman, L. 2012. Glee fandom and Twitter: Something new, or more of the same old thing?. Communication Studies, 63 (3), pp. 3

Show More
Related

  • Public Broadcasting In Canada

    2606 Words  | 6 Pages

    Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.

    Read More

  • The Changing of The Legend of Sleepy Hollow

    2577 Words  | 6 Pages

    Dizard, Wilson, Jr. Old Media New Media: Mass Communications in The Information Age. New York: Longman, 2000.

    Read More

  • Anorexia Nervosa Throughout History

    1123 Words  | 3 Pages

    Looking the historical moment we are living at, it is undeniable that the media plays a crucial role on who we are both as individuals and as a society, and how we look at the...

    Read More

  • Are You Good Enough for Society? : Social Media and Magazines and their Effects on the Self

    1941 Words  | 4 Pages

    In conclusion, both producers and consumers of media deserve some responsibility in how social media and magazines have impacted people and the way they perceive themselves. The changes that these two types of media bring upon people can be both beneficial as well as detrimental. In order to live happy and fulfilling lives, people must know that creators of social media and magazines intents were for them to be good and helpful and that not everything that is shared and shown in the media is real. Therefore, the blame of negativity doesn’t solely lie on the producers of the media; it is also in the hands of the people, the consumers. As magazines and social networks become more prevalent in today’s society, images and information are constantly being shared while people will continue to evolve.

    Read More

  • Crime and the Media

    2225 Words  | 5 Pages

    The media play an indispensable role in modern life, and are considered amongst the most powerful and inaccurate sources of social information, education and entertainment. Our mass media is an electronic (TV, film, video, videogames, internet) visually dominated media with print (newspaper, magazine)...

    Read More

  • Alcohol Consumption in College

    3550 Words  | 8 Pages

    For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.

    Read More

  • The Current State of Virtual Art and Exhibition

    2630 Words  | 6 Pages

    Virtual and digital technologies are rampant in American culture and thoroughly utilized in entertainment mediums like television, movies, magazines, and video games. Our capitalist economy creates a fertile environment for these mediums to prosper by feeding off the public's hunger for entertainment. Because these industries are in such high demand and accrue billion dollar revenues, new technologies are often conceived in and funded by these trades: "For, in essence, all socially relevant new image media, from classical antiquity to the revolution of digital images, have advanced to serve the interests of maintaining power and control or maximizing profits" (Grau 339). That being the case, new technologies "hardly ever…advanced solely for artistic purposes" (Grau 339). Because "power" and "profits" are the central means of motivation in our culture; art, in the classical sense, is often an afterthought. In an age where entertainment and art intertwine, however, distinctions between the two based upon their creation are impossible. With advances in technology and, in turn, art, our ideas and traditions of comparison should also develop to justly analyze new media: "Although art history and the history of the media have always stood in an interdependent relationship and art has commented on, taken up, or even promoted each new media development, the view of art history as media history…is still underdeveloped" (Grau 4). In order to embrace virtual art as a valid outlet of artistic expression, its relationship to media and unique position in the history of art must first be acknowledged.

    Read More

  • Media Use and Media Consumption in the Home Environment

    1467 Words  | 3 Pages

    ...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.

    Read More

  • A Mediated Culture Analysis

    1694 Words  | 4 Pages

    Media is one of the most powerful tools that a communicator can have. Media can build up empires and also tear them down. It has proven to society time and time again that its power is untamable, as well as unpredictable. It shapes who we are personally and it shapes everyone around us. In order for one to truly understand the concept of media integrated into our culture, we have to first discern what media is, the elements inside of media, and finally how media connects to us and our culture as well as how it shapes it and our responsibility in utilizing this power.

    Read More

  • The Role of Mass-Media in the Contemporary World

    582 Words  | 2 Pages

    The power of the mass media has once become so powerful that its undoubtedly significant role in the world today stays beyond any questions. It is so strong that even politics uses it as a means of governing in any country around the world. The mass media has not only political meaning but also it conveys wide knowledge concerning all possible aspects of human beings’ lives and, what is utterly true, influences on people’s points of view and their attitude to the surrounding environment. It is completely agreeable about what kind of virtues the mass media is supposed to accent. Nevertheless, it is not frequent at all that the media provides societies with such a content, which is doubtful in terms of the role consigned to it. Presenting violence and intolerance as well as shaping and manipulating public are only a few examples of how the role of mass media is misunderstood by those who define themselves as leading media makers.

    Read More

  • The Future of Journalism

    1581 Words  | 4 Pages

    Thirty years ago, if I told you that the primary means of communicating and disseminating information would be a series of interconnected computer networks you would of thought I was watching Star Trek or reading a science fiction novel. In 2010, the future of mass media is upon us today; the Internet. The Internet is and will only grow in the future as the primary means of delivering news, information and entertainment to the vast majority of Americans. Mass media as we know it today will take new shape and form in the next few years with the convergence and migration of three legacy mediums (Television, Radio, Newspaper) into one that is based on the Internet and will replace these mediums forever changing the face of journalism, media and politics. In this paper I will attempt to explain the transition of print media to one of the internet, how the shift to an internet based media environment will impact journalism and mass media, and how this migration will benefit society and forever change the dynamic of news and politics.

    Read More

  • Digital Information In Jamaica

    1001 Words  | 3 Pages

    At just a quarter of a century in governing regulations, listening to complains and making recommendations, while maintaining the standards of the laws of Jamaica as it is concerned with the media. There is one inevitable aspect the Broadcasting Commission has to continuously keep abreast with, and that is change.

    Read More

  • The Similarities Between The Old Media And The New Media

    1090 Words  | 3 Pages

    Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and

    Read More

  • The Impact of The Internet on Journalism

    1416 Words  | 3 Pages

    The impact of the internet on journalism is one area that continues to attract the attention of media scholars. The technology has brought forth a set of opportunities and challenges for conventional media (Garrison, 1996). The last ten years have seen a lot of inventions which have greatly altered the way people access and consume news. Audiences have also “developed more sophisticated and specific demands and tastes for news delivery, thanks in part to the explosion of social media and mobile technology.” (Kolodzy 2013)

    Read More

  • The Evolution of Media

    2400 Words  | 5 Pages

    The evolution of media, from old media to new media, has transformed the way we understand the world around us. New media is interactive and is user-generated while old media is a more traditional way of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We are exposed to various viewpoints shape our understanding and knowledge of the social world, but does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the message by analyzing two different types of media sources and how they affect our understanding of the content. For my old media source I have chosen a news clip from the CBS Evening News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or ‘vlog’, by an Egyptian man named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the same topic, but result in different understandings of the crisis.

    Read More

More about All Media Is Cross Platform

Open Document