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Influence of cultural aspects of consumer behaviour
History behind alcohol essay
Influence of cultural aspects of consumer behaviour
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As humans, we all yearn to be free, yet we are trapped by expectations, responsibilities and standards placed upon us by the modern world. Alcohol creates freedom and vulnerability for individuals oppressed by the dynamics and speed of everyday life especially in very developed ‘high class’ nations. Alcohol particularly creates this freedom for individuals in disenfranchised populations, where expectations from a foreign “sophisticated” ideology overwhelm the people of the once free nations. And because alcohol creates a free and youthful state of mind, it becomes fetishized. In order for one to defetishize alcohol, and drinking to escape from reality, one must look at their reality and question what reality they are escaping in the first place. In the paper, I first examine the history of alcohol in different cultures and societies. I then talk about how the type of culture a person lives in, whether it is sophisticated or more ‘third world’, reflects one’s relationship with alcohol. Sex and vulnerability also plays an important role in the fetishizing of alcohol in most communities; I observe this next and how it relates to individual’s overall creation of freedom. Lastly, I look at how individuals are better able to have fun, at all ages, when drinking. All in all proving that drinking alcohol creates a state of freedom for people who lack freedom because of their realities.
The history of alcohol, unlike many other commodities on the market dates back very far into history. Each and every part of the world seems to have their own personal relationships with the popular beverage. Brewing of alcohol dates back to the beginning of written civilization, and possibly before. Ancient Babylonians, as well as the Ancient Egyptians ...
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Brave Heart, M., Chase, J., Elkins, J., & Altschul, D. B. (2011). Historical Trauma Among Indigenous Peoples of the Americas: Concepts, Research, and Clinical Considerations. Journal Of Psychoactive Drugs, 43(4), 282-290. doi:10.1080/02791072.2011.628913
Hanson, David J. Preventing Alcohol Abuse: Alcohol, Culture and Control. Wesport, CT: Praeger, 1995
Mohindra, K. S., Narayana, D. D., Anushreedha, S. S., & Haddad, S. (2011). Alcohol use and its consequences in South India: Views from a marginalized tribal population. Drug & Alcohol Dependence, 117(1), 70-73. doi:10.1016/j.drugalcdep.2010.12.021
Yuan, N. P., Eaves, E. R., Koss, M. P., Polacca, M., Bletzer, K., & Goldman, D. (2010). “Alcohol is Something That Been With Us Like a Common Cold”: Community Perceptions of American Indian Drinking. Substance Use & Misuse, 45(12), 1909-1929. doi:10.3109/10826081003682115
Most people point to wars, Presidents or the economy when asked to describe the history of the United States, but what about alcohol. Social history in general has always taken a back seat to political and economic history, mostly because many aspects of social history are not exactly bright spots from the past. Alcohol, for example, is actually a much bigger aspect of our history than one may expect. As a matter of fact, early America was centered around drinking as a kind of social event. William Rorabaugh’s book Alcoholic Republic outlines how prevalent drinking really was during the years after the Revolutionary War. Rorabaugh argues that post-colonial Americans should be considered alcoholics. However, the evidence Rorabaugh uses
Binge drinking and alcoholism have been a long-time concern in American society. While the government and schools have made great efforts to tackle the alcohol problems by enacting laws and providing education, the situation of dysfunctional alcohol consumption hasn’t been sufficiently improved. In the essay “Drinking Games,” author Malcolm Gladwell proves to the readers that besides the biological attributes of a drinker, the culture that the drinker lives in also influences his or her drinking behaviors. By talking about cultural impact, he focuses on cultural customs of drinking reflected in drinking places. He specifically examines how changing the drinking places changes people’s drinking behaviors by presenting the alcohol myopia theory.
Prior to the arrival of the whites, Native Americans experienced little to no contact with alcohol, or “firewater.” The main introduction of alcohol to Native Americans came through the fur trade. Quickly upon its initiation to Native Americans, alcohol had various social, economic, and political ramifications. [note] To form new relations with Native Americans and to continue existing ones, the consistent distribution of alcohol was established.
Robinson, David. From Drinking to Alcoholism: A Social Commentary. London: John Wiley and Sons, 1976.
Beer and alcohol has been around for thousands of years. It was only in the 1900’s that the idea that alcohol was a bad substance came about. Before prohibition went into effect there were 900 barrels of beer brewed each year. On December 10th of 1913 prohibitionist, people who supported prohibition also know as dries, marched to the capitol for the prohibition amendment. On the opposing, the anti-prohibitionist known as wets, elected the famous brewer Anheuser Bush as their leader. During the time of debate, on April 2nd, 1917 President Wilson declared war against Germany. This war gave the prohibitionist another reason for prohibition. Most of the liquor breweries were from German descent. This gave the wets a chance to combine the idea that war and alcohol were evil because they were both German. After lots of debates prohibition finally passed and went into effect on January 16th of 1920. Once in effect, the federal government wanted the state government to enforce the prohibition laws, meanwhile the state governments thought that the federal government would enforce the new law. This caused lots of confusion and for the law to be broken in many ways. It was acceptable to make wine for home conception, though you could not sell it or sell the ingredients for...
Blocker, Jack S. "American Temperance Movements: Cycles of Reform." Boston : Twayne Publishers, c1989. Ezell, Marcel D. "Early Attitudes toward Alcoholic Beverages in the South." Red River Valley Historical Review 7, 1982. Nott, Eliphalet.
Robert s. Young, Jennie R. Joe. “ Some Thoughts About Epidemiology of Alcohol and Drug Use Among American Indian Population”. Journal of Ethnicity in Substance Abuse. Vol. 8 Iss 3:(2009) 223
...opher D., PhD. “Indian Boarding School Experience, Substance Use, and Mental Health among Urban Two-Spirit American Indian/Alaska Natives.” The American Journal of Drug and Alcohol Abuse. 38(5) 2012: 421-427. Print
Native Americans have undergone a horrific past of genocide, discrimination, forced acculturation, miscommunication, and misunderstanding. They were frequently dehumanized and stripped of basic human rights. Treated as “savages” they were herded into areas of confinement and robbed of their language, culture, and way of life. In many instances of genocide, experts have noted a type of historical trauma that may be passed down through families, known as generational trauma. While the potential effects of this concept are not proven, the stories, images, and memories of thousands of Native Americans continue to be shared with their children, thus perpetuating, and never forgetting the pain and embarrassment that their people have experienced.
A long family tree of mistreatment and undue suffering in addition to present lack of resources and poverty has resulted in considerable distress among tribal members and families living within the majority of reservations today. As a result of such distress and despair, many Native American families living in reservations have been torn apart as alcohol, drugs and family violence have become rampant within their communities. Furthermore, the inaccessibility of most reservations combined with lack of resources proves challenging to provide proper housing for families. In addition, the American Indians make up a minority of the least educated, sickest and poorest people within our country. Suicide is the 2nd leading cause of death for Native American youths in the 15-24 age group and 2.5 times the national rate.
Although there are plenty of populations stagnated with the disease of alcoholism and drug abuse, one that stands out is the epidemic amongst Native Americans. A trivial topic at best when cast in the media and the steady stream of alcoholic advertisement, but this is definitely a topic worth being researched and pulled to the forefront. The onslaught of this issue stems from varying factors of history and circumstance.
In the 1600's and 1700's, the American colonists drank large quantities of beer, rum, wine, and hard cider. These alcoholic beverages were often safer to drink than impure water or unpasteurized milk and also less expensive than coffee or tea. By the 1820's, people in the United States were drinking, on the average, the equivalent of 7 gallons of pure alcohol per person each year (“drinkingprohibition” 1). As early as the seventeenth century, America was showing interest towards prohibition. Some people, including physicians and ministers, became concerned about the extent of alcohol use (“There was one...” 1). They believed that drinking alcohol damaged people's health and moral behavior, and promoted poverty. People concerned about alcohol use u...
The problem of alcohol abuse has been recognized for thousands of years, but only more recently have we begun to see alcohol addiction as a treatable disorder. According to the Classical Disease Model of `Alcoholism,' habitual use of alcohol can be identified as a disease. Webster's Dictionary defines the concept of `disease' as follows: "Any departure from health presenting marked symptoms; malady; illness; disorder." Therefore, as many occurrences of alcohol excess provoke such symptoms, it is somewhat understandable that `alcoholism' is classified as a disease. The Classical Disease Model appears to offer a hopeful option. Treatment and sobriety can allow people to lead fulfilling lives. Adjacent to the notion of alcoholism as personal failure or moral deterioration, the Classical Disease Model appears to be a more desirable concept as it provides a motive for the alcoholic to seek treatment and gain sympathy, minimizing personal guilt. As alcoholism is seen as a progressive and, to an extent, hereditary illness for which those afflicted are not accountable, victims avoid being ostracized from society (Jellinek, 1960). Labeling the problem as a `disease' allows the medical profession to take responsibility for the treatment of alcoholism, which puts the problem in a more favourable light than if it were in the hands of psychologists or social workers, thus detaching the stigma connected with the problem while it is put on a par with other diseases such as diabetes or cancer. However, critics of the Classical Disease Model believe stigma helps reduce alcohol problems and aids the alcoholic. Any effort to reduce the stigma which is faced by the alcoholic will reduce pressures to moderate consumption and could have the additional ...
Alcohol abuse is the most common problem, nowadays. In fact, majority of people drink alcohol repeatedly to the point where they have difficulty to stop. Statistics show that, as much as, “40% of college students report drinking five or more drinks in one episode” (Walters & Baer, 2006). Alcohol has become more popular over the years as advertisements, simultaneously with commercials of it, filled the media. It also is easily accessible and cheap in comparison to other psychoactive substances. On the other hand, alcohol safety awareness programs are barely noticeable. My research will present how alcohol and its abuse gets into people’s lives and how it influences their physical and mental health, as well as, social existence.
Alcoholism is a disease which, in many cases, appears to be a genetically transmitted biochemical defect. However, in other instances, it appears to be caused by overwhelming bombardment of the physiology of the body by repeated episodes of heavy drinking resulting in the incapacity to handle alcohol normally. Psychological and/or social pressures may aggravate the disease. It is characterized by a typical progression of drinking behavior that requires an average of twelve and one-half years of drinking to reach fully developed, overt symptoms and an average of eighteen years to reach the stage of deterioration. It is seen most frequently in those of Eskimo or American Indian descent. Among those of Caucasian descent, the Irish, French and Scandinavians exhibit a far higher incidence than do other European population groups. The disease is further characterized by physical damage in all system of the body, the most serious of which is encountered in the cardiovascular system, the nervous system and the liver. In these three areas the damage may eventually prove fatal.