Air Jordan Research Paper

497 Words1 Page

Air Jordan’s are a pair of shoes that have been around for more than 30 years and have been in high demand since. Michael Jordan is the inventor of Air Jordans. Michael Jordan was born on February 17, 1963. He was born in Brooklyn, New York, U.S. and is now 61 years old, according to kids.kiddle.co. According to Biography.com, Jordan was the fourth-born child. His father, James, introduced him to basketball. Michael would often play 1 on 1’s with his older brother, Larry. Jordan attended Laney High School and was assigned to his school’s junior varsity basketball team. While at basketball camp, he caught the attention of the University of North Carolina. He enrolled at North Carolina in 1981 and soon became an important member. UNC won the NCAA Division 1 championship because Jordan scored the last basket. Jordan then left college in 1984 to join the NBA. Jordan had one of the most successful basketball careers the NBA has ever seen. …show more content…

Andscape.com said Jordan was created with the help of Director of Marketing, Rob Strassor, and creative director/footwear designer Peter Moore. News.temple.edu says Air Jordans showed up in the footwear industry because Nike wanted to collaborate with Jordan for his rookie season, so they made a new pair of shoes. That earned Nike $100 million a year. The NBA then fined Jordan $5,000 per game he wore them, so Nike used that as an advertisement and they then gained $70 million in two months. The first pair of Jordan’s were created in the

More about Air Jordan Research Paper

Open Document