Advertising In Minority Report

922 Words2 Pages

Good morning Ms Elms, my name is Jayde Sinclair. Imagine a luxury mode of transport for a swift and efficient drive to a destination of your choice without actually having to engage yourself with the vehicle. Or having advertisements that personally suggest a product for you based on your likings without having to tell the system what you desire. The film Minority Report is an action-detective thriller movie, set in Washington D.C. 2054, where police have developed a psychic technology to arrest and convict murderers before they have committed their crime. Chief John Anderton is the head of the Pre-crime unit and is himself accused of the future murder of a man he hasn’t yet met. Advanced technology is displayed in this film showing what potentially …show more content…

The driverless cars defy gravity by driving up on the side of the high rises, and have a continuous motion flow on the roads. Visualize a world where everyone could travel safe and easy, regardless of their ability to drive. Deaths caused by cars would no longer be a problem as this advanced technology would make the world a safer place. Personalised ads are also displayed in Minority Report. Majority of advertisement that are on the internet, are now personalised whether you’ve known it or not. Targeted advertising is a form of marketing that focuses on certain traits of the consumer; these traits are based on the product the advertiser is promoting. In Minority Report there’s a scene where John walks into the store and the advertisement personally speaks to him suggesting what he’d like in the store based on his previous purchase. Though this concept sounds a bit farfetched, facial recognition technology is rapidly evolving and is being used in today’s world. And it’s common now for websites to suggest purchases for you based on what you previously brought. Targeted advertising has raised a lot of fear and controversies, most particularly towards the privacy rights and policies. With behavioural targeting focusing in on specific user actions such as site history, browsing history, and buying behaviour, this has raised user concern that all activity is being tracked. It is technology like this that will change our everyday lives in the future before we

Open Document