Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

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Professional Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

The Sainsbury’s supermarket store is a very large company with many

stores located in the UK serving millions of customer’s everyday. The

promotional campaigns that Sainsbury’s are involved with are of

importance to the success of the company in order for them to promote

new product ideas to customers and to become a better place for people

to shop, so in some ways the campaign can enhance the shopping

experience for the customers. This would be the same in any other

business such as Sainsbury’s for example Iceland’s promotional

campaign is all about giving customers special offers at low prices

like buy one get one free in order for them to reach their target

audience they will advertise on TV to get a wider audience or even on

billboards to capture the attention of the public this is important

and could cause an increase in sales or for profits allowing the

company to make the promotion an even better campaign.

In order for Sainsbury’s to have a good promotion campaign they may

use a professional agency that are skilled in the area that

Sainsbury’s may want to see achievements as a result by Sainsbury’s

turning to professional agencies they are able to save money because

the company themselves will not need to spend money on collecting

information from different areas of the business and then struggle to

put the information into one large campaign that may not make sense,

it will be better for Sainsbury’s to instruct a professional agency

the type of promotion they want and how they will need to show this in

advertisements, this is better because a professional advertisement

agency already are specialist in that area all they will need to do is

to expand on the instructions given by Sainsbury’s to ensure a

successful campaign .

The professional advertising agencies that Sainsbury’s will use are

able to provide a wider range of services including marketing in this

area the business may be ask to find out information on what customers

may want from Sainsbury’s when going to the store they may ask

customers if they are happy with the services offered by Sainsbury’s

they may chose the type audience they believe this type of promotion

campaign is targeted at for example the may use segmentation and

separate the customers in to small gro...

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...cessful the agencies will work out

if they will make a profit and they will take a percentage according

to how well Sainsbury’s will perform in the adverts. The cost is

important because other money from Sainsbury’s needs to be used to

reinvest and to make new product that they can inject into the

promotion.

An additional disadvantage to Sainsbury’s could be what if the

promotional campaign doesn’t go to plan and was ineffective if this

was to happen to Sainsbury’s they will be in serious consequences,

they will lose a lot of money not just from using the agencies but

from customers who will shop their or sales will drop and no profits

will be made this can happen by not targeting the product to the

correct people or targeting a segmented group all the time by doing

this customers will feel as if they are not wanted anymore. Another

disadvantage cold be the inconvenience of companies always having to

meet to discus the promotion this can be time consuming for the both

and if they do not plan the project out properly then they will waist

time and the product being promoted will be kept behind for longer

before they are able to issue it out to the target audience.

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