Advantages and Considerations for Wynn Macau’s Casino

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Executive Summary
Wynn was among the first 3 concessionaries to enter Macau when its gaming industry was liberated and quickly became one of the most profitable casinos in Macau relative to its size. Junketeers have contributed greatly to win's success, along with government initiatives. Though gambling is illegal in many parts of the world, the industry is growing and competition is increasing, particularly in the east By 2015, the Asian gaming market is expected to be the biggest in the world. In order to continue to thrive in this growing industry, Wynn will have to consider expanding.
Wynn Macau’s competitive advantages include physical capital and human resources. Wynn Macau has had some recent and very public legal troubles but it faced them head on, resulting in a dismissal of all charges. Wynn has recently invested in a 2 phase casino project in Cotai worth $8-$9 billion. Wynn Macau has one major problem which it needs to address in the near future, which is a lack of labor force. If not addressed quickly, this issue can result in not only loss of profits but unused assets.

Introduction
Wynn Resorts, a Las Vegas-based corporation was founded by Steven A. Wynn, former Mirage Resorts Chairman and CEO, in 2002. From its inception, the company has focused its efforts on the hospitality and tourism sector and endeavored to distinguish itself from other gaming concessionaires. The first Wynn Resort, Wynn Las Vegas, was opened in April 2005 with an extension, Encore Wynn Las Vegas opened in December 2008.
When authorities first opened up Macau's gaming industry in 2001 in an effort to end Sociedade de Turismo e Diversoes de Macao's monopoly, Wynn Resorts was one of 21 companies who bid for one of three gaming concessions, ...

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...market segment without losing its hold on the VIP market. Wynn currently only holds a 12% market share which ranks them in 5th among their competitors. Expansion would create economies of scale, and could propel Wynn even higher in the market. In order to continue to succeed, Wynn must also invest in its human resources, as the labor force is exceptionally limited in the region and their customers' experiences are greatly influenced by the service they receive from the staff. Furthermore, Wynn should seek out more luxury retailers and lease out space to them on their resort to provide more services to its customer as well as bring in additional revenue to the resort. Wynn should also incorporate a variety of entertainment options, like comedy or theatrical shows that would appeal to the mass market and non-gaming segment and provide its guests with diverse options.

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