The promotional campaign by Cable Communications Corporation argues that all business would benefit from advertising with the cable television company in the form of increased profitability. As evidence to back up this assertion, the promotional campaign notes the experience of the Adams Cars Dealership, a recent advertiser with Cable Communication Corporation. Over the last 30 days, Adams Cars has seen a 15% increase in sales over the previous month. The argument as it now stands is unconvincing because it is missing evidence that would make the argument more well reasoned. It also suffers from poorly defined vocabulary, which makes the argument less easy to understand.
The argument PRESUPPOSES that the example of the Adams Car Dealership
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The first piece of such vocabulary is the word "recently".From just this word, it is impossible to tell when the advertising began. If Adams' advertising began three months ago, it would be very impressive that sales increased 15% between month two and month three of the advertising campaign. Why would there not have been a boost before the most recent month? If the promotional campaign told business owner exactly when Adams began advertising, the owners would have a better ability to evaluate the argument's conclusion. The author should also clarify the phrase "increase your profits". The promotional campaign's argument gives no details on the fees associated with advertising with Cable Communications.If Adams Cars had to develop an ad and pay large sums to Cable Communications to run the ad, the total cost of advertising with the cable company vey well may have exceeded the addtional profits derived from increased sales. Without additonal information in this regard, business owners cannot possibly evaluate the argument's …show more content…
The argument presupposes that the 15% increase in sales at Adams Car Dealership is a direct result of the recent advertising campaign with Cable Communications Corporation. It could be that the dealership had announced a sale for this month or that the previous month's sales were seasonably low- for example sales in March might always be better than sales in February due to some exogenous factor. Im order to better believe that Adams benefited from the advertisigng campaign with Cable Communications, business owners need evidence that there was not some other factor causing the 15% increase. Perhaps evidence could be shown comparing the last 30 days of sales with the same period in the previous year, or the last time the dealership was running the same
Advertising has became a race, a race of passing information to customers in order to change their buying decisions. Because of that, it is difficult to keep the content of an advertisement true to the fact. Facts or benefits of a product are often exaggerated in modern advertisements. Brands create these new images of the product to expand the role of their actual service.
1.To increase prices according to 4th scenario (total line price increase by 5%) and from short-term revenues income use resources for advertising.
Goldman opens our eyes here to the idea that advertising is something required for the free-market to function properly. One of the biggest things in the market affected by advertising is media which would not exist at a fair market price today if it were not for advertising. Goldman continues to justify this argument up by pointing out that, at its core, advertisement is just a way to provide information, nothing more and nothing less. It is there to make people aware of their options and show them what is available on the market. Goldman also points out that there are multiple arguments for and against advertising as a whole and what it is meant to accomplish, this in itself allows for one to conclude that advertising is exactly like any other product of the free m...
Calfee, John E. "How Advertising Informs to Our Benefit." Consumers' Research Magazine. (April 1998). American Enterprise Institute. 1 Jan 2000 .
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
The campaign was built on selling a single advantage of the car in each ad that was created. There was a consistent theme between each advertisement: the pict...
The logic in the article is simple, just as the motive to present a topic that can in a more detailed passage seem complex, as a very simple graspable and an unadorned science. It is also for that reason that I find the message persuasive, since the main elements of marketing come through very strong throughout the whole article. As a reader, I
Analysis of an Advertising Campaign We are swarmed by advertising. Companies constantly battle to compete for the sale of their product. Adverts appear in every form of media including radio; television; Internet; billboards; newspaper; flyers and magazines. The advertiser wants us to buy their product above their competitors. The basic aim of advertising is to convince the target audience that their product is the best in the field and superior to the other products of similarity.
This is the final way that ads use to influence audiences to buy their product over another. The Pepsi ad provides a website that onlookers may visit if they wish to learn more about the “Pepsi Refresh Project.” By citing this website the ad has appealed to audience’s logical reasoning. However, unlike the Pepsi ad, the coke ad provides its fact on the advertisement. The ad informs readers that coca cola has been around for over 84 years. This is a better way to appeal to a person logical understanding, because the information is right there, and they do not have to go to a website to find information about the product. Overall, both advertisements provide information about their product in an attempt to persuade audiences to buy either Pepsi or Coca
The plaintiff firm of surveyors bought a second-hand Rolls Royce from the defendants which developed serious defects after 2,000. It was held that the firm was acting as a consumer and that to buy in the course of a business 'the buying of cars must form at the very least an integral part of the buyer's business or a necessary incidental thereto'. It was emphasised that only in those circumstances could the buyer be said to be on equal footing with his seller in terms of bargaining strength.
This essay is going to examine how advertising strategies used in different market structures affects profits of the firms. This essay is being written based on Advertising, an article by Geoff Stewart, in which he examines “how do firms determine their advertising strategy”. In this article he uses Monopolies as an example of a non-competitive market and Oligopolies as an example of competitive markets, so in this essay Monopolies and Oligopolies will also be used as examples. However other competitive markets include perfect competition and monopolistic competition.
Two recommendations for promoting direct-sales through consumer and the business; One is to offer incentives to its customers and second is to motivate the business to promoting its products by advertisements, establishing sales competition for employees, participating in conventions, and by endorsing franchise of its products to retail stores.
Donaton, S. (2004, February 23). It is time to take a fresh look at the definition of marketing. Advertising Age, 75(8), p-16.
Advertising is an information source to inform people about the products and prices of the company, which can help them to make informed choices. More recently, a huge amount of money has been spent on advertising throughout the world. Different types of advertisement such as television, radio, magazine, newspaper, the internet, billboards and posters can influence consumer’s behavior positively or negatively as there are different arguments and opinions. This essay will focus on the purpose of the advertisement for the company, the positive and negative effects of the advertisement on consumer behavior. According to Shimp (2007), there are five important factors which determine the purpose of an advertisement in terms of marketers’ communication with consumers.
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.