Ad Bank Semiotic Analysis: Cosmopolitan and Maxim Magazines
In our house, we have a girls' bathroom and a boys' bathroom. When entering into the women's private sphere of the bathroom, one cannot help but notice the mountain of women's magazines on top of the toilet. Similarly, the men's bathroom has its share of men's magazines stacked in their domain of masculinity. This essay will take a look at the advertisements in these infamous periodicals, to attempt to gain a better understanding of their message(s), and their appeal. Interestingly enough, both the men's and women's magazines tend to represent women in the same fashion.
Cosmopolitan is the first thing I see when entering our bathroom. Month after month, the pile of magazines grows into a fine Cosmo collection. The covers are adorned with bright feminine colours and beautiful women -- the first thing to attract potential readers. Each issue has new faces and bodies, yet they all look familiar: how many more sex and make-up tips could they possibly have? The covers of the magazines themselves tell us what they are all about. By placing the two examples of Cosmopolitan covers side-by-side, there are many similarities that can be seen. They are relaying the same message. What is the message? Both have the stereotypical model on the cover of the magazines. They are blonde, blue-eyed, and are much slimmer than the average woman by far. The two are posing in similar ways, showing their midriffs and cleavage. Neither of them are really smiling, but look like they are ready to do something 'fun' and 'fearless.' Which explains the magazine's slogan: "Fun Fearless Female." The slogan is also addressing the kind of women who would read this kind of magazine. Career women in ...
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...te as being 'normal' and 'good.' Unfortunately, the images of these women also bombard the pages of men's magazines as well. It is what they want to see. In reality, beyond the Cosmo and the Maxim, women like to talk about women, and men like to talk about women. The advertisements cater to their interests, but they essentially have the same idea. Women are commodified objects of sexuality which gives them power over the men, but men have the ultimate control because the women are using their sexuality to gain acceptance by men. Then both women and men come to value women according to their superficial good looks. This gets repeated again and again in advertisements. Our traditional male-dominated culture has been hegemonically maintained by objectifying women's bodies, especially in advertisements.
Sources Cited:
http://www.film.queensu.ca/Critical/Bai.html
Breazeale claims that society’s view of women has everything to do with how consumerism has been viewed primarily as a feminine attribute, and describes how men believe women are just poor consumers. Additionally, Breazeale describes how showing women in erotic, sexual ways made men feel that women were solely objects of their desire and nothing more. Breazeale effectively convinces the audience that society’s perception of women today has been significantly swayed by their constant portrayal as consumers through an in-depth look at Esquire Magazine and how it not only portrayed women as lavish, silly spenders, but simply as objects of the male
Advertising is form of communicating and using methods into getting the buyers to purchase a product. Cosmopolitan has done a good job in determining what readers and listeners want and need. Cosmopolitan is a magazine directed toward young people who have low self- confidence and low self-esteem and also who care about health and appearance. As Fowles said, “By giving form to people’s deep-lying desires and picturing states of being that individuals privately yearn for.” (Fowles, 137). All advertisers know who and what readers wish or long for.
The teachings according to Confucius refer to Confucianism. Confucianism is the multifarious classification of ethical, collective, political and pious philosophy developed by Confucius and the old Chinese practices (Bertrand, 1999). Confucianism aim is actually making an individual honorable but also making such an individual the character of learning and of proper manners. The ideal and faultless man has to combine the characters of a saint, an intellectual and gentleman. Confucianism is a religious conviction whose adulation is focused on offerings to the dead. The idea of responsibility is extensive beyond the precincts of morals and holds close to the minutiae of daily living.
Our experiences with social class help define and shape our expectations for education, it’s potential and its power. How is it fair that education is provided for all different economic backgrounds and financial circumstances, but yet not everyone is able to use the education system to its full advantage? For instance, in Mike Rose’s “Blue Collar Brilliance”, his mother to quit school to provide for her family, due to their financial circumstance. Most students choose to go off to the military or workforce because they understand that continuing their education is extremely expensive. Gerald Graff, author of “Hidden Intellectualism”, discusses the difference between “book smarts” and “street smarts”. Graff focuses on how smarts can take countless forms and even be hidden. Take the case of, the gap between the upper-class, and the middle and working class. There are far more obstacles facing the lower classes, such as financial worry, compared to the upper-class.
Confucianism, one of the most renowned Chinese ideologies, was begun by Confucius, a Chinese scholar born in 551 B.C. At the time of his birth, there was crisis and violence occurring in China. In order to combat this problem, Confucius came up with the five relationships. Following these “relationships” (ex. Ruler and subject, older brother and younger brother) would help to establish harmony between all. The majority of these relationships pertained to family matters, which went hand in hand with Confucius’s stressing of filial piety, or respect shown by children for their parents and elders. This single value led to many changes in people’s daily life and attitudes.
Items displayed in museums hold historical significance and are representative of society’s culture. Preserving valuable collections for education and enjoyment is a primary role of museums. While fulfilling this role, the architecture of the museum is also an important factor. Historical buildings are converted into museums and architects must consider the use of the space and the museum’s purpose during their initial design. Other museums are built with a clear purpose in mind. As museums are designed, many characteristics are determined. Display and storage spaces as well as visitor services impacts museum’s functionality. Based on the function of a museum, architectural requirements are different.
Confucianism is a complex system of moral, social, political, and religious teaching built up by Confucius on the ancient Chinese traditions, and still is the state religion down to the present day. Confucianism aims at making not just a man of virtue, but the man of learning and good manners. The perfect man must combine the qualities of a saint, a scholar, and gentleman. Confucianism is a religion without positive revelation with a minimum of dogmatic teachings.
Confucianism is an East Asian philosophy built up by a Chinese philosopher, Confucius (K'ung Fu-tzu), in the 6th - 5th century BCE. It’s a philosophy based on human morals and relationships.
Confucianism is a moral and religious system of China. Its origins go back to the Analects, the sayings attributed to Confucius, and to ancient writings, including that of Mencius. Confucius was born a mandarin under the name Kongzi. It was developed around 550 B.C. In its earliest form Confucianism was primarily a system of ethical concepts for the control of society. It saw man as a social creature that is bound to his fellow men by jen, or “humanity.” Jen is expressed through the five relationships—sovereign and subject, parent and child, elder and younger brother, husband and wife, and friend and friend. Of these, the filial relation is most important.
Confucianism is one of the major schools of thought in China. It developed from the teaching of Confucius. The principle of Confucianism is contained in nine ancient Chinese works handed down by Confucius and his followers. Later those works were divided into two groups as Th...
A philosopher named Confucius founded Confucianism in China 2,500 years ago. Confucianism is a system of ethical behavior and social responsibility that became the great traditions of the East.1 It played an important role in the evolution in Chinese culture over the centuries. It has influenced near-by countries and had made a mark in the history of religion. There are today over six million people who call themselves Confucianists. Most Confucianists live in East Asia where Confucianism is thought to be born. For over two thousand years, Confucianism has been the dominant philosophical system of Chinese government, which has still a great hold on their people. Because Chinese culture has spread to the counties of Vietnam, Korea, and Japan, the values of Confucianism can be found there too.
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
This was very stereotypical. The sexy of the sexy Women are still used to selling objects. People still find more appealing, they like to see women exposing their bodies. So producers tend to use women more in their productions and adverts. Stereotypes play a big role in the world today, as producers rely.
Jindal, Surinder K. Smoking and the Screen Celebrities. 25 July 2008. 4 February 2014. .
For many centuries, Confucianism has been widely revered by the Chinese for its emphasis on morality. Confucius, who lived from 551 to 479 BCE, is different to most philosophers in that he showed no interest questioning his existence, the possibility of a God, or the reality that he seemed to live in; instead he focused on the human relations side of philosophy as it was his belief that people should “give (themselves) earnestly to the duties due to men … (and) keep aloof from (spiritual beings)” (Confucius 195). By negating the metaphysical side of philosophy, he was able to devote himself to mold his disciples into ideal gentleman who were morally righteous, and were able to benefit society. He believed in the importance of individuals who knew their roles in an well-structured society, that was a feudal system. In his opinion, the ideal gentleman should be obedient to his elders, have humanness and be morally righteous. Through his teachings, he was able to reform an entire country; the Chinese found Confucianism to embody practices of humaneness that they could apply in their daily lives through his religion.