Abercrombie And Fitch Essay

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Service Online reviews about Abercrombie & Fitch show that the brand seems to be scoring low when it comes to customer satisfaction. The average rating given to A&F by hunderds of customers ranges between 1.5- 2 out of a maximum score of 5. https://www.consumeraffairs.com/retail/abercrombie-fitch.html https://www.trustpilot.com/review/www.abercrombie.com SUPPORT ACTIVITIES Infrastructure The infrastructure incorporates units such as managment and finance which are required for the daily operations of the company. A&F has a strong infrastructure, it is a leader in the apparel retail industry when it comes to Inventroy and supply chain managment https://www.ihlservices.com/wp-content/uploads/2015/09/abercrombie and is continuously expanding …show more content…

Although the brand has been tarnished by mainstream and social media (http://www.businessinsider.com/abercrombie-and-fitch-worst-controversies-2013-8#the-companys-ads-have-been-called-soft-porn-by-some-family-groups-9 • ), it is a well known established brand that was endorsed by many personalities (http://www.businessinsider.com/celebrities-modeling-for-abercrombie-and-fitch-2016-7). • • Shopping Experience . A&F offers a unique shopping experience which gives the brand a large competitive advatage aimed towards teenage market. Its stores are dimly lit and customers feel like they are in a night-club due to the loud music that is played. Moreover $8,300 are invested for each store per year for refurbishiment and enhancing the areas within the store itself. Global distribution network Abercrombie has a strong international presence due to an effective supply chain and distribution strategy …show more content…

• Shopping Experience Not so rare, but it is costly as it requires alot of investment • Global distribution network: Yes. Abercrombie and Fitch have an excellent global distribution network which is possessed by only a few other firms in the apparel retail industry • Skilled employeeshuman resources No so rare. With investment in training and development of staff within a few years competitors can reach the same level of skilled employees that A&F has. Imitability: • Efficient Production Yes there are already companies world wide which are able to have gross profit margins similar to A&F (https://www.statista.com/statistics/673929/apparel-retailers-estimated-profit-margins-united-kingdom-uk/) • Brand awareness Yes although difficult to imitate it is possible in the long term • Shopping Experience Yes Somewhat difficult to

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