On September 18, 2014, as the accomplished career of one of the greatest and most respected baseball players of all time was coming to an end, Gatorade released an advertisement in commemoration of this and to celebrate their successful endorsement partnership. Derek Jeter, who spent the entirety of his 20 year long career leading the New York Yankees, is seen in this ad strolling through New York and greeting the locals on his way to a game as Frank Sinatra sings “My Way” in the background. The commercial primarily appeals to the pathos of the broad audience of New Yorkers of all ages, ethnicities, and genders, athletes, and baseball fans across the world. In addition to this emotional appeal, the creators of this commercial also attempt to …show more content…
appeal to the audience’s ethos by making them connect high performing athletes, such as Derek Jeter, with Gatorade. Gatorade is already a well known and respected brand, so this also adds to the appeal in persuading the audience to praise Jeter. The overall goal of this commercial was to commemorate the career of Derek Jeter, while also possibly advertising Gatorade. First off, the timing of this commercial is crucial to its effectiveness. While it was originally filmed during July of 2014, Gatorade released it on September 18, 2014. This was only a week before his last home game at Yankee Stadium. While all of the hype around Jeter retiring surrounded New York, portrayed by the newspaper in the commercial that said “Goodbye, Captain”, Gatorade took advantage of this to further commemorate Jeter and to also advertise Gatorade’s name. The first few thing that the audience takes note of are the black and white coloration of the commercial and Frank Sinatra singing “My Way” in the background.
Jeter was given the opportunity to pick a song that epitomized his career and he chose this classy New York song. Throughout the commercial, the tone of the song along with its lyrics change accordingly to the scene. At the beginning, the tone of the song is peaceful and nostalgic. Sinatra’s first words are “the end is near”, as the audience is introduced to a black and white frame representing Jeter’s imminent retirement. As the commercial progresses and as Jeter proceeds to greet New Yorkers, the song speeds up. Here, Sinatra’s lyrics demonstrate Jeter’s career, lively and filled with accomplishments. Jeter has “lived a life that’s full”, all while doing it in his own unique way. This reference to his baseball career appeals to the audience’s pathos because it makes them realize how important Jeter was to them and that he'll be missed. As he gets closer and closer to Yankee Stadium, the music builds to its peak. When he jogs out onto the field at the end, the music represents a celebratory finale of his career with an emotional conclusion. This conclusion, along with the lyrics, represent how Jeter had his own way of doing things and succeeding at them. In an attempt to evoke sadness and nostalgia in the audience, Jeter is seen viewing the jersey numbers of Yankee legends as the song reaches its climax, implying to the audience that Jeter will be with them one day after his upcoming retirement. This gradual progression of the tone of music and the lyrics strongly appeal to the audience’s pathos by impressively imposing sadness, pride, and nostalgia all in one day commercial. This appeal to pathos along with the strong ethical appeal with Derek Jeter, one of the most respected athletes ever, is what makes this commercial an effective
advertisement. Gatorade, a respected high performance sports drink brand which is known for its endorsements with big name athletes including Peyton Manning, Serena Williams, Michael Jordan, Tiger Woods, and others, uses an appeal to ethos in a majority of their commercials to persuade people into thinking that they will carry out higher levels of athletic performance if they drink Gatorade since their favorite athletes drink it (Gatorade). Due to the fact that Gatorade is the eighth most well known drink brand in the world, they can just put the Gatorade logo at the end to make sure that the audience remembers that they exist and so they correlate the accomplished professional athlete with Gatorade (Top). Also, because Gatorade is so well known, it adds to the credibility that Jeter should be commemorated. The reason why Derek Jeter is so influential is because of the wide fan base he has. The commercial portrays this fan base of all different ages, ethnicities, genders, and lifestyles being connected by one person. Initially, Jeter sees a group of boys playing baseball and decides to walk the rest of the way to the stadium to meet his fans. After exiting his taxi, he is greeted by a group of women in their 20’s-30’s and a ethnically diverse group of young boys. He signs autographs and makes small talk with them, while making them smile. This smiling is constant throughout the people that Jeter interacts with. After greeting a couple of garbage men, he enters Stan’s Sports Bar, a meeting area for Yankees fans before games. He jokes around with the fans and eventually signs a poster of him. Jeter sees a family and makes them smile and then is shown helping an older woman with her mobile device. This scene, while short, is very important because it demonstrates how Jeter not only influences the lives of his fans, he helps out everyone. Jeter’s wide fan base, because of his kindness and ability to make people smile, is what makes the audience of this commercial so large. Anyone living in New York knows of Derek Jeter, so this increases the credibility of this advertisement. Derek’s amiability is also an appeal to the audience's pathos; He makes everyone around him happy and smile. What extends the commercial's audience even more is how Jeter is portrayed as a common New Yorker, wearing a white t shirt and a pair of jeans. In no way is he depicted to be the $185 billion man that he is (Derek). Along with increasing the size of his audience, this also makes him more credible as a common man from New York. The dialogue that Jeter has with his fans during this commercial was genuine; the fans were told that they'd be in a Gatorade commercial, but they didn't know Derek Jeter would be part of it (Castellano). Instead of walking to the game uninterrupted, he goes out of his war to interact with fans from all demographics. The first interaction is with a group of young boys playing playground baseball. He seems genuinely enthused by their game and asks them who's winning, while putting smiles on their faces. After saying hi to a few other people and entering Stan’s, the owner asks Jeter why he's never been here before. Jeter responds “you've never invited me”, giving his fans a good laugh. His sense of humor is appreciated and thus why he has such a large fan base. Later, the commercial further portrays how Jeter is a man of the common people when an older woman tries to take a photo with him. She says that since she is old, she doesn't know how to do these things. Jeter jokingly responds “me neither”, making him even more relatable to the common New Yorker. This makes the audience feel the happiness of the people in the commercial since it is so relatable, thus appealing to the audience’s pathos. This commercial, through the appeals to the audience’s pathos and ethos, persuaded the viewers to want to commemorate Derek Jeter. In appealing to the audience’s pathos, this commercial envies feelings of relatability, happiness, and nostalgia within the viewers, making them further respect Jeter. In combination with the appeals to ethos, with Jeter being a credible source for advertising Gatorade, and Gatorade being a credible brand to advocate for the commemoration of Jeter, the commercial successfully advertises Gatorade while paying homage to Jeter.
The speech I chose was Cal Ripken Jr.’s it was given at the Orioles home ball park, Camden Yards at his last home game before retiring. It is a special occasion speech and was given in front of over 48,000 fans. He used a tried and true opening sentence that although a little altered had a very familiar ring. He opened with “As a kid, I had this dream” a very loose but familiar take on MLK’s “I have a dream”. This was a great attention getter and probably had people on their feet immediately. This audience was already motivate to hear his speech so that was not an issue. Most of the fans were there for the purpose of hearing his retirement speech. He did not preview his points in the introduction he addressed those in the body of his speech one at a time. He did not try to establish credibility as he was speaking about himself so who knows more about him than himself.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
Dave Barry’s “Road Warrior” is a humorous essay that discusses different types of “rages” that exists on a daily basis in American life. Barry begins by discussing road rage then goes into parking lot rage, and shopping cart rage. He explains that these rages are unnecessary, and how they just create violence in the world today. While Barry was writing this article he was living in Miami, Florida discussing the problems of road rage in the city. If anyone has ever felt road rage, or any kind of rage this is for you.
The use of rhetorical devices in Lou Gehrig’s Farewell to Baseball Address helps the author get the appropriate feelings conveyed throughout the speech. During the speech, a common rhetorical device used is a rhetorical question. This device is a question being asked that isn’t meant to have an answer. Lou Gehrig is looking on the positive side by saying, “Which of you wouldn’t consider it the highlight of his career just to associate with them for even one day?” (par. 2). Gehrig is downplaying the whole situation at this moment and is trying to show his gratitude towards everyone who has helped him out during his career. Another rhetorical device he uses in his speech is anaphora.
In the movie Bowling for Columbine, Michael Moore uses rhetoric in a very successful way by how he carried himself as your typical everyday American guy. Moore was effectively able to use the appeal to ethos, logos, and pathos by the way he conveyed his message and dressed when interviewing such individuals. Throughout the movie he gives his audience several connections back to the Columbine shooting and how guns were the main target. Moore is able to push several interviews in the direction of which he wants too get the exact answer or close to what he wanted out of them. He effectively puts himself as the main shot throughout the film to give the audience more understanding and allowing a better connection to the topic.
Introduction Baseball Saved Us was written by Ken Mochizuki, a novelist, journalist and an actor. He is a native of Seattle, Washington located in the United States. After the war between the United States and Japan during World War II, is parents were forced to move to a Minidoka internment camp located in Idaho. He got his inspiration to write Baseball Saved Us when he read a magazine article about an Issei (a first generation Japanese American) man who established a baseball diamond and formed a league within the camps. Dom Lee, the Illustrator of the book, is a native of Seoul, South Korea.
On June 26th 1974, in Pequannock, New Jersey, Derek Sanderson Jeter was born. His parents were Charles Jeter and Dorothy Connors. His parents had a rare relationship for their time. Charles was african american and Dorothy was white. In the 1960s marriage of separate races was frowned upon but they loved each other and made it work. When Derek was still a small child, Charles moved the family to Kalamazoo, Michigan. This is where practically Dereks whole childhood took place.
Throughout the course of this novel, Ishmael Beah keeps the readers on the edge of their seat by incorporating interchanging tones. At the beginning of the novel, the tone can be depicted as naïve, for Beah was unaware to what was actually occurring with the rebels. Eventually, the tone shifts to being very cynical and dark when he depicts the fighting he has endured both physically and mentally. However, the most game changing tone is towards the end of the novel in chapters nineteen and twenty. His tone can be understood as independent or prevailing. It can be portrayed as independent because Beah learns how to survive on his own and to take care of himself. At the same time, it is perceived as prevailing and uplifting because Beah was able to demonstrate that there is hope. Later in the novel, Beah travels to
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
In the article “It’s Not About You” by David Brooks, Brooks takes a different perspective on this current generation. Many of the past generation huff at the thought of the new age group. Brooks has an incredible, somewhat biased opinion relating to the new generation, which is not unusual since he is from the current generation. Brooks discusses and explores the idea that the current generation is expected to grow up, get educated, get married and then have children. Brooks speculates that the new generation will be less family-orientated and maybe more adventurous and more about just living life and getting to experience things. Overall, Brooks wrote something different from most stories regarding generations.
Anticipation is prevalent throughout The Road, which is set by the narrative pace, creating a tense and suspenseful feeling and tone.
For this rhetorical analysis paper I chose one of my favorite, and most famous, sports speeches of all time, Lou Gehrig’s farewell to baseball address. Lou Gehrig was a famous baseball player in the 1920’s and 30’s. Lou didn’t really need to use a attention getting introduction, he was well known and loved by so many that people piled into Yankee Stadium to watch and listen to him give this speech. Although he didn’t need an attention getter, he began his speech with one of the greatest baseball quotes of all time, “Fans, for the past two weeks you have been reading about a bad break I got. Yet today I consider myself the luckiest man on the face of the earth.” (Gehrig, 1939) Every single time I hear or read that opening line it sends chills down my spine and stops me for a moment to reflect on everything that is going on in my own life.
In December 2009, the world was shocked by Tiger Woods. News was released to the public of a scandal regarding Woods cheating on his wife with numerous women. As a well-known and respectful individual in the golfing world, it was important for him to take responsibility for his actions. More importantly, in order for Woods to keep his sponsors and save his reputation, he needed to apologize to his sponsors and family. His apologetic speech exemplifies his remorseful attitude through diction, or word choice, and the use of ethos, or credibility, and pathos, an emotional appeal, to the audience.
Ever since 1965 Gatorade has been one of the top selling energy drinks in America. Gatorade has come a long way since its start and is now the official drink of several professional sport leagues. The company brings in over three billion dollars worth of revenue every year mostly due to their skill in advertising which is a crucial part of a company of such magnitude and Gatorade is known for their persuasive commercials. In the commercial chosen, several stellar professional athletes give the viewers details of some of their greatest failures. This caused each of them to work harder and become the athlete they are today by training harder and making them more determined. The Gatorade commercial that was chosen is a very effective ad because
You’re in the middle of the most intense workout of the season, your muscles are burning, you tired, sweating, and thirsty. What better thing to drink to than Gatorade? Gatorade is the official and favorite drink of many professional athletes in sports worldwide, and when Gatorade makes commercials or starts an ad campaign, it tries to garner the attention of athletes or people interested in sports, and with the Gatorade commercial I’ve chosen nothings different. This commercial for Gatorade drinks targets athletes of both, male and female of all ages, by appealing to their need for achievement, aggression, and domination. The commercial actually has two messages. The first one is one man’s dream is another man’s nightmare, and the second message is that by using Gatorade, it will help you train and get better.