Social contention continues to increase as wars begin, debates arise regarding political topics, and as overall expressions of resentment and hate towards others deepen. In attempts to address the escalation, the religious advertisement “Love Your Enemies” was publicly promoted during the 2024 Super Bowl LVIII, where over 123 million people watched globally, making this Super Bowl record-breaking in terms of views (Pabst). Though millions watched the Super Bowl, the ad is primarily targeted towards non-religious viewers and encourages them to turn to Jesus Christ to relieve hateful actions as they’re less likely to understand that Jesus loves all. In the “Love Your Enemies” campaign presented by the Christian-affiliated organization He Gets …show more content…
In preparation for the intended message, the music begins to fade while shouting and conflict take its place. Simultaneously, the screen blackens, all noise ceases, and text introducing the religious message emerges. The music picks up again at the motivating chorus as the words transition to the focal point of the message. The phrases use a yellow text color to highlight the “us” in Jesus and fully emphasize the religious message. To conclude the advertisement, the website of the organization is displayed, encouraging the audience to visit and view the additional content for a continued interest in learning how to reduce human conflict through the power of Christ’s love. He Gets Us, the institution that supported and created the message, is a Christian-based group not particular to any specific church but has a united goal to introduce people to Jesus and His unceasing love and mercy. As explained previously, those who are not religious and don’t quite understand the power and influence Christ has in overcoming conflict are the intended audience for this specific …show more content…
The advertiser specifically chose pictures that show bitterness to feature relatable feelings as a result of common possible situations found throughout society. Though the violence is audibly silent, the pictures truly speak of the tensions. Also, some images express conflict between those of similar racial groups, acknowledging that the issue is a factor amongst individuals with shared characteristics. Therefore, the advertiser illustrates that, regardless of similar features, hostility continues to be an issue. Consequently, through the silent descriptions regarding the relation and relevance between the issue and the advertiser, these depictions bestow credibility upon He Gets Us. Another example that supports the advertiser is after displaying these specific photographs, the screen becomes dark, and straightforward sentences that present Jesus appear. The contrast between the harsh reality displayed in the photos to the simplicity Jesus brings signifies the importance of why the advertisement expresses intense behavior. As Jesus is introduced, the negative energy from the photos ceases, demonstrating the extent and strength of simply introducing Jesus
Martin Luther King Jr.: A Rhetorical Analysis of “Letter from Birmingham City Jail” “Letter from Birmingham city jail” from Martin Luther King Jr. was written in 1963. On April 12, 1963, because of protesting without a permit, Dr. King was arrested in Birmingham. After four days, he wrote this letter in response to “A Call for Unity” written by eight members of the clergy from Birmingham. In this letter, Martin Luther King Jr. detailedly indicated his reasoning by using the appeals to ethics, logic
Through a wide variety of rhetorical devices the orator, Wiesel, attempts to instill a form of guilt into his audience, as he makes his desperate plea to the American people, and to the president, to take a stand against the great evil he witnessed. Wiesel uses apostrophe, juxtaposition, and causal analysis to ensure he effectively drives his message home. He implements them each in their own way to ensure the necessary ethos and pathos is built so that Mr. Wiesel can sway his audience to his opinion
- slang, clichés, idioms, foreign phrases - sound effects: onomatopoeia, alliteration, euphony, cacophy - jargon, technical language B. SYNTAX: Sentence structure and Rhetorical Devices - long or short sentences - loose or periodic sentences - balanced sentences - parallel sentences - rhetorical questions - syntactic inversion - epigram - paradox - climactic sentences - Methods of achieving emphasis: i. Repetition ii. Climactic order iii. Periodic
Analysis of JFK’s Inaugural Address in 1961 Throughout history, Presidents have used the Inaugural Address as an opportunity to help the mental framework of the American people and to the greater world. In order to effectively do so, those who craft the address must exhibit a mastery of rhetoric. More so than in other writing pieces, an Inaugural Address by nature appeals more to the rhetorical element of emotion. This is due to the fact that the address is intended to move its audience
Lincoln signed the Emancipation Proclamation. After leading a nonviolent protest in Alabama, Dr. King was introduced as the civil rights leader during the March for Jobs and Freedom. In his speech “I Have a Dream”, Martin Luther King Jr. used rhetorical concepts ethos, pathos, and logos to unify this nation at the steps of the Lincoln Memorial. In the struggle for freedom, Martin Luther King Jr. incorporated his Christian background, peaceful tactics of Mahatma Gandhi, and led the African American
referenced the infamous philosopher, Socrates. King expressed: Just as Socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half-truths to the unfettered realm of creative analysis and objective appraisal, we must see the need of having nonviolent gadflies to create the kind of tension in society that will help men to rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood
Tacitus was interested in recording the past, so through this speech, Tacitus preserves a history that would have been lost otherwise. Clearly, from the reasons behind using Galgacus’s name and the words he uses, Tacitus did write this speech, and an analysis of the work will show this. Analyzing the words Tacitus uses will also highlight his authorship, but they also provide readers with an insight into both societies. Tacitus’s father-in-law, Gnaeus Julius Agricola, was a Roman general involved in
under me and I can’t find my footing. Is my enemy myself? Is what I am experiencing fixable? I have only heard the horror stories of those experiencing post-traumatic stress disorder, PTSD, am I really one of those horror stories? Why am I still running and from whom? It’s a war of shadows, one that no one seems to really understand. A war of anger and anxiety fought in my mind. Just like in the wars I fought in Iraq and Afghanistan, I don’t know who the enemy is. Now that I am home, I am surrounded
was a fiery call to arms and cry for vengeance of the American people, a warning for those perceived to be enemies or allies of enemies, and fueled by explosive pathos. The focus of this particular analysis will focus on five types of political rhetoric. Three types of propaganda: Bandwagon, Glittering Generalities, and Transfer as defined by a founder of The Institute for Propaganda Analysis and Columbia University professor Clyde Miller will appear. Rutgers University English professor and journal
oppressors?” (DR). This was a rhetorical question of course, and like a nail, he used it to continually hammers the point into the minds of the people, that they cannot integrate with those who have oppressed them. To
The Rastafarian Movement Since its founding in the 1930s, the Rastafarian movement has grown to the point where it has become a major cultural and political force in Jamaica. During its existence, the movement has challenged Jamaica's neo-colonialist society's attempts to keep whites at the top and blacks at the bottom of the socio-economic structure. Because of its controversial actions, the movement has evoked responses from observers that range from "hostility" to "curiosity" (Forsythe 63). On
Comparing the Themes of Vincenzio Bellini’s Norma and Euripedes' Medea Vincenzio Bellini’s opera Norma is considered by many to be a reworking of Euripedes' classic Greek tragedy Medea. Both plots have many identical elements of Greek tragedy such as a chorus, unity of location, and a human decision and action culminating in tragedy. Richard Wagner greatly admired Greek tragedies, believing them to be “The highest point ever reached in human creative achievement…” (Wagner 1). In his essay Theories
certainly not elegant consonance. Rap is veritable noise pollution that is tastelessly amplified from a cumbersome boom box. Generally speaking, unlike black soul music and traditional black rhythm and blues, Rap is both heartless and soulless. Standard love songs show respect and consideration for a member of the opposite gender but most contemporary Rap lyrics promote a hedonistic “me first” ghetto survival theme that is cruelly perpetuated upon its afflicted listening audience. When Rap songs first
“…in spite of the gift of language, Caliban remains too heavily mired in nature for its uplifting powers of reason and civilization.”- (Paget, 20) “Break a vase, and the love that resembles the fragments is greater than the love which took its symmetry for granted when it was a whole.” (Walcott, Nobel Speech) The issue of cultural blend is central to Caribbean poetics and politics. The poetics of this ‘New World’ claimed to emerge from a landscape devoid of narrative, without history. Yet, Derek
historical play, so I aim to look at both of the aspects of the play. In my piece of writing I intend to write about the historical background of the play, the main characters, the conspirators and the purpose of the plot. I will write an in depth analysis on the two major political speeches made by Brutus and Mark Anthony, the explanation to political Shakespearean background to political intrigue, in this case Queen Elizabeth, the Babington plot and how the audience would react to the theme of